The importance of a successful pharma marketing strategy

Articles

To finish off our marketing excellence focus month, we speak with David Richardson from Cutting Edge Information about the importance for pharma to have a successful marketing strategy. As we near the end of our marketing excellence focus month, David Richardson speaks with us about the...To finish off our marketing excellence focus month, we speak with David Richardson from Cutting Edge Information about the importance for pharma to have a successful marketing strategy. As we near the end of our marketing excellence focus month, David Richardson speaks with us about the... Hannah Blake interviews David Richardson

Cutting Edge Information

As our marketing excellence focus month comes to an end, we speak with David Richardson from Cutting Edge Information about the importance for pharma to have a successful marketing strategy.

As we near the end of our marketing excellence focus month, David Richardson speaks with us about the importance for pharma to have successful marketing strategies.

In today’s competitive market, it’s hard for any company to stand out. David shares with us some tips so that pharma companies can make sure their strategies are as good as they can be. He also discusses the difference between pharma marketing in the US compared to the rest of the world.

To listen to the full interview, please click on the play button below.

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Quicklinks

00:15 – How David became involved in pharmaceutical marketing.

00:40 – The importance for pharma to have a successful marketing strategy.

01:12 – How pharma can bridge the gap between R&,D and marketing in early drug development.

01:55 – David’s tips for companies to stand out in the competitive marketing space.

02:26 – The marketing activities that will return the most investment for pharma.

02:53 – David’s thoughts on the main challenges for pharma marketing teams and how best to overcome these issues.

03:39 – The differences between the pharma marketing sector in the US compared with the rest of the world.

04:05 – How David sees the marketing space evolving over the next decade.

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About the interviewee:

Research Team Manager, David Richardson, joined the Cutting Edge Information team in 2003. He has conducted pharmaceutical consulting and research work that includes studies focused on sales force management, sales training, clinical trials operations, brand commercialization, alliance management, competitive intelligence, compliance management, new product planning and generics defence strategies. He has also conducted research on financial services topics such as market segmentation and recruiting, hiring and training.

How can pharma marketers stand out in the competitive space?