Bridging the gap: helping physicians make a difference
Posted 9th January 2012 in Articles, General | Register to comment
What can be done to help physicians make a difference? Diane Freeman highlights how marketers need to encourage physicians to make connections with their patients and she explains how.
Three months ago, I had a strange experience at an appointment with a new physician. After a brief consultation, the doctor recommended…
Read the full articleViewpoint: pharma industry myths
Posted 6th January 2012 in Articles, General | Register to comment
Anthony Walker shares his views on the future growth of the industry. Is radical innovation the only route to salvation?
Amidst the voluminous commentaries, blogs, tweets, panels and papers about the future of the pharma industry, in some circles certain thoughts seem to be…
Read the full articleRare is different: innovation happens at the margins
Posted 5th January 2012 in Articles, General, Therapeutic Area | Register to comment
In the final post for ‘Rare is different’ Wendy White looks at the business environment for developing rare disorder therapies and addresses the role patient communities can play in getting drugs for rare diseases approved and to market.
Due to the nature of the condition, a patient diagnosed with any one of the more than 7,000 rare diseases and disorders is part of…
Read the full articlePatient perspectives: Meredith Gould
Posted 4th January 2012 in Articles, General, Interviews | Register to comment
In our latest patient perspectives interview we speak with Dr Meredith Gould to understand the sociological aspects of medical communication and how the epatient can help pharma.
Dr Meredith Gould represents a rare type of epatient who has experience both of managing her disease and in working with pharma to produce…
Read the full articlemHealth Monthly Mashup: Release 7.0 – 5 game changing mobile health apps of 2011
Posted 3rd January 2012 in Articles, General | Register to comment
Checking in to his first instalment in the series for 2012, Michael Spitz reviews the past year in mobile health and speculates about the future.
If 2010 was the year social media trumped search as the predominant online activity, then 2011 will historically be characterized as the…
Read the full articleEditor’s voice – December 2011
Posted 30th December 2011 in Articles, General | Register to comment
Rebecca Aris looks at the highlights of the past year and shares what’s on the agenda in the coming year.
It seems like only yesterday that we were waving goodbye to 2010 and reflecting on the year just gone. Well, another year has…
Read the full articleSix of the best: digital predictions for 2012 (part 2)
Posted 29th December 2011 in Articles, Commercial | Register to comment
What do you need to consider in your digital strategy for the coming year? Alex Butler continues his digital healthcare predictions for 2012.
So what do you need to consider in your digital strategy for the coming year? Here are my six of the best predictions and top tips…
Read the full articleForming the company and structure
Posted 28th December 2011 in Articles, Commercial | Register to comment
Taffy Williams continues his advice on starting up a firm with a view to forming the company and developing the structure.
You are planning to start a new biotech or pharmaceutical company. Which comes first, the company or the technology?
Read the full articleTrends in pharma mobile BI
Posted 23rd December 2011 in Articles, General | Register to comment
Nick Plank talks about the advances made in Business Intelligence which are taking advantage of mobile usage across the globe.
Fact. There are 5.3 billion mobile subscribers in the world! That’s 77 percent of the world’s population hooked…
Read the full articleThe real future of digital is in inclusion
Posted 23rd December 2011 in Articles, General | Register to comment
Ben Wagenaar shares his insights on why the future success of digital campaigns lies in bringing people together.
My Computer Science teacher at school once said that Information Technology was all about people. Every piece of hardware, every…
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