Pharma news highlights: April
Posted 9th May 2012 in Articles, General | Register to comment
Ed Silverman provides his personal views on some of the developments within the pharma industry over the last month.
While there is never a lack of interesting info emerging from the pharmaceutical world, a few developments in April really did cause some chatter…
Read the full articleCanada’s patchwork of ‘orphan’ drug policies
Posted 9th May 2012 in Articles, General | Register to comment
Ravi Singh explores the unique challenges drug manufacturers face in Canada with their current orphan drug policies and shares his thoughts on what the future looks like.
Manufacturers of drugs that treat orphan diseases face unique challenges in Canada. Unlike other countries with orphan drug policies that…
Read the full articleA new foundation for designing winning brand strategies – the Patient Journey re-envisioned
Posted 8th May 2012 in Articles, General | Register to comment
Maneesh Gupta talks us through the importance of understanding the Patient Journey in creating a successful brand strategy.
Medicine has been described as a “science of uncertainty and an art of probability”. The same can be said of marketing, particularly when it comes to…
Read the full articleA guide for international pharmaceutical communications: What do we really mean by brand value? (Part 1)
Posted 4th May 2012 in Articles, General | Register to comment
Sunil Ramkali presents some key insights on how to deliver a brand that truly addresses market needs in the pharmaceutical industry.
Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding…
Read the full articleROI calculation for digital programs
Posted 3rd May 2012 in Articles, General | Register to comment
Ferdinando Scala provides his thoughts on developments within pharma, and how this has affected ROI calculations.
Over the last few years, the pharma industry has witnessed a strong transformation in business model, operational modalities and organizational structure…
Read the full article‘Market access’ or just a new way of thinking about value?
Posted 3rd May 2012 in Articles, General | Register to comment
Bruce Charlesworth explores the perception that all decisions within healthcare change lives and also provides his perspective on creating a strong healthcare value proposition.
Healthcare decisions are life changing. In today’s value-based healthcare environment, it’s important to take an integrated, multi-perspective approach to value demonstration…
Read the full articlePerspectives on technology in SFE
Posted 2nd May 2012 in Articles, General, Interviews | 1 comment
Kicking off mobile health month in earnest, pharmaphorum teamed up with IMS Health to hear some first-hand perspectives on how technology is shaping pharma SFE.
The pace of new technology entering the market is astounding; with the latest and greatest devices showing the potential to radically change business models…
Read the full articleDevice ad-vice: experience is the best teacher
Posted 1st May 2012 in Articles, Devices & Diagnostics, General | Register to comment
In the fourth part of our “Device ad-vice” series, Nancy Beesley looks at the value of experience in device marketing.
A key goal of this series is to address the differences between device marketing and pharma marketing…
Read the full articleIs open collaboration the future for R&D?
Posted 30th April 2012 in Articles, General, Interviews | Register to comment
We speak with Chris Molloy about the benefits of open collaboration in R&D and how IT can support these developments.
The pharma industry is constantly changing and it’s no secret that to keep up with these changes, organisations today have to…
Read the full articleEditor’s voice: April
Posted 30th April 2012 in Articles, General | Register to comment
New Assistant Editor, Hannah Blake, provides this month’s update on content highlights, new developments and what to watch out for in May.
You’re probably wondering what I’ve done with pharmaphorum’s Managing Editor, Rebecca Aris…
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