Six of the best: digital predictions for 2012 (part 2)
Posted 29th December 2011 in Articles, Commercial | Register to comment
What do you need to consider in your digital strategy for the coming year? Alex Butler continues his digital healthcare predictions for 2012.
So what do you need to consider in your digital strategy for the coming year? Here are my six of the best predictions and top tips…
Read the full articleForming the company and structure
Posted 28th December 2011 in Articles, Commercial | Register to comment
Taffy Williams continues his advice on starting up a firm with a view to forming the company and developing the structure.
You are planning to start a new biotech or pharmaceutical company. Which comes first, the company or the technology?
Read the full articleTen key steps to successfully raising life sciences venture capital
Posted 17th November 2011 in Articles, Commercial | Register to comment
Geoff Meyerson offers advice on raising life sciences venture capital.
For a first-time entrepreneur or even a veteran of multiple startups, raising money is one of the hardest tasks to get right. It is enormously…
Read the full articleRethinking rep tools: best practices for creating a digital detailing plan
Posted 16th November 2011 in Articles, Commercial | Register to comment
Leigh Householder and Sean Cowan share their top tips on creating a digital detailing plan.
2011 may be remembered as the Year of the Apple in healthcare. Almost 1 in 3 physicians brought an iPad into the practice…
Read the full articleTo tweet or not to tweet
Posted 14th October 2011 in Articles, Commercial | 3 comments
Rob Walton evaluates the effectiveness of Twitter as a component of the marketing mix.
The Twitter CEO, Dick Costello, announced in September that his social networking site had signed up a whopping 100 million active…
Read the full articleSocial media in Indian pharma – are we ready?
Posted 10th October 2011 in Articles, Commercial | 9 comments
Dinesh Chindarkar addresses the rise of mobile and internet use in India and questions whether Indian pharma might be ready to adopt social media.
Being one of the fastest growing markets amongst the emerging ones, all eyes are on India. There could not be a more opportune time for…
Read the full articleA digital pharma day: innovation comes to town
Posted 7th October 2011 in Articles, Commercial | Register to comment
As the conference season hits full swing again, Paul Tunnah gets out and about to see who’s innovating and who’s winning in the world of digital pharma.
Last week I found myself attending not one, but two digital pharma events, which provided an excellent opportunity to check the pulse of the industry…
Read the full articleWhat makes GSK the number one pharmaceutical company in Egypt?
Posted 6th October 2011 in Articles, Commercial | Register to comment
Nader Rizkalla investigates why GSK is doing so well in Egypt, elaborating on the key success factors in this emerging, but critical, North African market.
GSK has firmly acquired the number one position in the Egyptian pharmaceutical market since 2009 and is likely to maintain the grip at…
Read the full articleOff-label use in Australia and relevant considerations
Posted 5th October 2011 in Articles, Commercial | Register to comment
Whilst off-label use remains a grey area in regulatory terms Mabel Tsui highlights the lessons that Australia can learn from the US in this area.
With the growth of off-label use there is now increasing enthusiasm in how pharmaceutical companies will promote their products to health providers for…
Read the full articleExpert review: doing business in the Nordics
Posted 27th September 2011 in Articles, Commercial | Register to comment
With the Nordics representing a significant business opportunity for many pharma companies, Frode Hellesnes offers some pearls of wisdom for those contemplating entering the Nordic markets.
Some 24.5 million inhabitants are living in the four main countries in the Nordics: Denmark, Finland, Norway and Sweden. If one also includes…
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