Patient perspectives: Amy Tenderich
Posted 20th December 2011 in Articles, Devices & Diagnostics, Interviews, Therapeutic Area | Register to comment
As our Patient perspective series continues, we speak with Amy Tenderich on her experience as a diabetes patient and advocate and her ideas on where devices for diabetes should be heading.
Back in 2003 at the time of Amy’s diagnosis there was little in the way of online patient resources or online areas where patients …
Read the full articleMedical consumer devices as product drivers in prescription drug marketing
Posted 16th August 2011 in Articles, Commercial, Devices & Diagnostics | Register to comment
Dominic Meyer and Bob Rava provide a lesson in utilising medical consumer devices as drivers of prescription drugs sales.
In Europe, where no direct to patient (DTP) marketing for prescription drugs is allowed, medical consumer devices, like injection devices…
Read the full articlePoint of care testing in clinical trials
Posted 12th May 2010 in Articles, Devices & Diagnostics | 1 comment
As Point Of Care testing becomes integrated into more clinical trials, three expert Biomedical Scientists explore where, how and why it should be used by pharma.
Point Of Care (POC) testing is diagnostic testing performed promptly and conveniently in the vicinity of the patient…
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