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pharmaphorum celebrates its first birthday!

Posted 27th August 2010 in Articles, General | 6 comments

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As pharmaphorum celebrates its first birthday, Paul Tunnah reflects on a year of running a pharma social media site and looks forward to the future.

Well, I can scarcely believe it myself, but pharmaphorum has reached its first birthday! The last year has certainly flown by, but…

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What Are IDEAs Made Of: Efficacy

Posted 25th August 2010 in Articles, General | 1 comment

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The term efficacy is used increasingly in the pharma industry. Mike Rea questions whether the term is used as a banner for anything that fits the bill.

Here’s the thing about Efficacy. It doesn’t exist. It is an abstract concept, a shorthand, a broad clustering of things that…

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A team management guide (part 2)

Posted 17th August 2010 in Articles, General | Register to comment

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In the second and final part of this two part series, Sue Wright highlights the remaining steps managers can take to develop and lead successful teams.

In the first part of this article, I introduced the seven key elements critical to success in leadership and covered off the first four…

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A team management guide (part 1)

Posted 10th August 2010 in Articles, General | 2 comments

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In the first part of this two part series, Sue Wright provides practical guidance to managers and details the critical steps to effective team leadership.

In addition to the specialist knowledge necessary for a functional team to operate successfully, there are also techniques and skills…

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What Are IDEAs Made Of: Prediction of risk

Posted 16th July 2010 in Articles, General | 1 comment

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Everything we do carries an element or risk, but Mike Rea wonders whether our obsession with calculating it means we’re missing the point somewhat.

Hearing that there is a 24% chance of rain tomorrow, would you carry an umbrella or not? How about if it was 24.1%…

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What Are IDEAs Made Of: Prototypes

Posted 2nd July 2010 in Articles, General | Register to comment

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Mike Rea is back with the latest WAIMO and this week he is actually suggesting that it’s OK to not get it right first time!

Nothing comes out perfect the first time. All the thinking in the world won’t automatically generate…

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Selling to pharma: a view from the service sector

Posted 30th June 2010 in Articles, General | 3 comments

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As pharma now engages multiple customer groups with varying needs, Jon Heeks asks whether industry execs might find the service sector to be a more familiar place.

It is likely that many managers in the pharmaceutical industry have thought about the possibility of a pursuing a career with…

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What Are IDEAs Made Of: Workshop roles

Posted 18th June 2010 in Articles, General | 2 comments

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In this week’s WAIMO, Mike Rea explores the concept of the Idea Killer, the single most deadly destroyer of innovation and creativity.

When pushed, most of us believe that we’re better-than-average idea evaluators. However, when pushed further…

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Healthcare Social Media Europe: the first 100 questions

Posted 16th June 2010 in Articles, General | 1 comment

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As healthcare social media groups come to life, Andrew Spong discusses the value of Twitter in supporting them and the rise of ‘Healthcare Social Media Europe’, or #hcsmeu.

As Silja Chouquet and myself perched expectantly in front of our respective computers in Switzerland and the UK at noon…

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What Are IDEAs Made Of: PowerPoint

Posted 4th June 2010 in Articles, General | 1 comment

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If you never have time for that meeting and just want to read the slides in your own time, maybe you’re actually missing the bigger picture, suggests Mike Rea.

If you take a song from a CD and turn it into an mp3, you can never recover the original information from that mp3…

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