11th Annual iPharmaConnect

26th March - 28th March 2012 | USA

Category: Other

Address: Hyatt Regency Penn's Landing, 201 S Columbus Blvd, Philadelphia, PA, 19106, USA

Organiser: CBI

Website: CLICK HERE to open.

Connecting Industry to the Right Audience, with the Right Channels, at the Right Time

At its core, digital marketing is about making connections. For Pharma, Bio and Device manufacturers, this is defined by connections with patients, physicians and payers. For more than a decade, CBI has been at the forefront of uniting senior-level marketing, digital, brand and medical affairs professionals to discuss novel approaches to thriving, multi-channel digital campaigns.

Featured Sessions Include:

• The Old Model Just Won’t Cut it – The Revolution of the Traditional Pharma Commercial Model

• Mobile Medical Applications – The Implications of FDA’s Guidance for the Life Sciences and Healthcare Industries

• He Said, She Said, Who Said? – Monitoring Responses and Feedback on Interactive Online Platforms

• A Day in the Digital Life of a Physician

• Power to the Patients – Global Genes Project Case Study

• Implementation of Multi-Channel, Closed Loop Marketing at Enterprise-Level

• Tales from the Trenches – War Stories and Lessons Learned from Non-Effective Digital Marketing Campaigns

PLUS! Pre-Conference Mobile Clinic Topics Include:

• Tech Talk – Core Functionalities and Practical Guidance for Going Mobile

• Evaluate Today’s App Environment to Maximize HCP and Patient Connections

• So You Are a Mobile Master – Now What?