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andrewspong
Name: Andrew Spong
Member Since: 16th April 2010
Website: http://stwem.com/digital-conveyancy/
Location: Littlehampton, West Sussex, UK
Company: andrewspong
Past Companies:
A recovering academic (10 years) who relapsed into scholarly publishing (a further decade) before establing a digital conveyancing service for medical communities.
About:
I connect.
I build communities.
I create the conditions of possibility for digital engagement.
I am a digital conveyancer.
Examples of STweM’s digital conveyancy services:
As a digital conveyancer I begin conversations with new clients by
* Helping managers convince the C-suite that they need to listen, learn, engage, and share in social environments.
* Helping the C-suite understand what the managers are saying to them.
* Helping managers assess needs, develop solutions, implement them, then measure outputs and adapt strategies and tactics.
* Helping the C-suite understand not only that the ‘I’ in ROI now stands for ‘interest’, ‘involvement’ and (as a negative metric) ‘ignoring your customers’, but also that the former is being superseded by ROC: return on connections.
In practice, as a digital conveyancer I help clients
* Identify what they need to do, and who needs to be doing it.
* Assess, implement and maintain their optimal social media presence portfolio
* Help them find existing and potential customers in new media environments
* Incorporate social media initiatives into their strategic plan
* Provide simple methods to ensure the effective tactical execution of their social media strategies
* Use social media to augment their professional conferences and events
* Identify ways to add value to their communities through the appropriate use of social media
* Run social media workshops at professional congresses, internal sales conferences, strategy days and society board meetings
* Deliver targeted social media workshops for sales & marketing managers and their teams
* Via one-to-one social media mentoring for senior managers needing to attain objectives
STweM’s constituencies:
* All healthcare constituencies (pharma industry, agencies, providers, patient advocacy groups, health organizations, government agencies)
* All professional scientific, technical and medical (STM) interests (scholarly publishers, professional societies, conference and event organizers)
* Third parties serving the above looking to outsource social media activities