How can innovation in pharma process / product be marketed effectively?
Spending years on research and development demands more than dull static presentations in today’s marketplace. Dynamic and eye catching product / process demo videos and commercials with computer generated graphics bring products to life. The use of the latest in CGI techniques and visual effects are being used to effectively communicate what emerging products and processes actually do.
I would love to hear the industries thoughts on the best methods of brand or product communication ...

Posted 11th May 2011, 10:06:09

http://youtu.be/L6N_qaiDW1Q
Here is a link to a clip of our latest work using visual effects and video specifically with the Pharma industry in mind.

Posted 13th May 2011, 10:05:09

Hmmm...."dynamic and eye catching product videos" can also be very expensive and don't always pay for themselves!

The communication media has to fit the audience needs, rather than focus on the media itself. Nice pitch though.

Posted 13th May 2011, 10:14:11

Thanks Delta, It is good to get feedback from the industry on what is needed out there. Whilst our CG skills are our passion, we always aim to give the best and most appropriate end result without getting carried away with fancy effects!
Re the costs .. give us a try next time, you may be pleasantly suprised Thanks again for the feedback.