Posted 8th February 2011, 16:46:56
Interesting question, Paul. To answer your directly: companies must remain growing, their shareholders demand it. To me, the interesting nuance is where in the world the majority of this growth will occur.
I think Steve9 is also on the right track. Pharma is in a great spot, compared to the stagnant and propped-up manufacturing sector in North America. We might also look to other industries, particularly information technology, for a clue as to what will happen next.
A dozen years ago, India was in the midst of an IT revolution, but much trepidation and little precedent existed. Fast forward: Accenture has more employees in India than anywhere else. GE has a giant innovation centre with 2000 PhD students. IBM will soon have more employees in India than any other country. Foreign trained Indian nationals are returning in spades with new technologies and a motivation to lift their country to the standard of living they have seen abroad.
That's not to say that outsourcing or off-shoring of jobs is the culpable party with regards to lay-offs in matured markets. And as an aside, even India is now suffering as eager cost-cutters move to even cheaper locals like Vietnam, and Singapore, so cost-competition cannot be the only factor affecting job location. Rather, I believe we increasingly find ourselves occupying a truly global world. One that will be dominated by a knowledge-based economy. Intrinsically, this depends less on traditional shipping routes, giant warehouses, transportation infrastructure, and protectionist quotas or tariffs than the GDP-growth-through-manufacturing that spawned from the industrial revolution.
As education standards in developing countries rise - hand in hand with broadband internet access - an emphasis on innovation gains momentum, and a demographic tailwind spurs competition and productivity, suddenly competitive Fortune 500 firms cannot concern themselves with nationality. Unfortunately, global discrepancies do still exist in terms of quality of life. Thus cost-of-living, and wages, are dependent on physical location. As the products we create are more and more dependent on the caliber of thought behind them I believe growth will occur where competitive wages intersect with the highest quality education and thought.
To this end, BRIC countries, as well as other unique markets like Israel and Taiwan present very interesting opportunities for further analysis in terms of growth, in terms of productivity or knowledge-based jobs, and ideally both.