Dear members,

Last week the pharmaphorum website focussed on the topic of market access, featuring four articles providing a number of perspectives on current challenges around ensuring new medicines reach patients. If you missed any of them please take a look and share your thoughts. This week the lead article takes a look at some recent analysis of internet use by physicians, revealing some interesting results. The key question here is whether pharma is lagging behind on social media use compared to key healthcare stakeholders – what do you think?

Recent forum posts:

Comments continue to come in on some of the popular topics:

What is the ideal market access scheme?
http://www.pharmapho...market-access-scheme

US healthcare reform impact on Europe
http://www.pharmapho...orm-impact-on-europe

Healthcare reform
http://www.pharmapho...ic/healthcare-reform

If you want to know how to register and place comments then click here:

http://www.pharmapho...comments-on-the-site

Recent articles:

Published by Carwyn Jones (Doctors.net.uk) on Tuesday 6th April
“Doctors reach online tipping point: is pharma ready to respond?”
Carwyn Jones, Head of Pharmaceutical at Doctors.net.uk, reveals opportunities for a step-change in online engagement with medical professionals.
http://www.pharmapho...ma-ready-to-respond/

Published by Mike Rea (IDEA Pharma) on Thursday 1st April
“What Are IDEAs Made Of: Market access”
Who better to round off this week’s focus on market access than Mike Rea, with the WAIMO perspective on what pharma is or isn’t doing right!
http://www.pharmapho...de-of-market-access/

Both articles are open for comments as usual!

Other updates:

Four new conferences from NextLevel Pharma have been added to the events directory:

Clinical Evidence Generation to Demonstrate Health Outcomes and Maximise Market Access
http://www.pharmapho...imise_market_access/

Implementing and Effectively Performing Phase 0 Trials in Drug Development
http://www.pharmapho...in_drug_development/

Open & Collaborative Innovation in Life Science R&D
http://www.pharmapho..._in_life_science_rd/

Pharma Manufacturing Outsourcing Partnerships 2010
http://www.pharmapho...g_partnerships_2010/

And finally...election time in the UK, now with added televised debate!

Have a great week,

Paul.