Dear members,

This week the lead article comes from Capgemini and is entitled “The future of the pharmaceutical industry”. Unfortunately, I’ll be the first to admit that neither Capgemini nor pharmaphorum actually has a crystal ball and it doesn’t actually tell you exactly where we will be in ten years time! However, it does raise some very interesting points about the way that pharma is now inextricably linked to the dramatically changing environment in which it operates. As new, more coordinated business models appear across providers, patients and pharma is it time for the industry to take a more active lead in shaping the change?

Recent forum posts:

The site membership is really starting to take off so there are several new forum topics:

Reasons most commonly cited by pharma for not integrating social media into strat plans?
http://www.pharmapho...dia-into-strat-plans

ECJ rule that PCT prescribing schemes are not illegal
http://www.pharmapho...emes-are-not-illegal

UK Biotech - the sick man of Europe?
http://www.pharmapho...e-sick-man-of-europe

If you want to know how to register and place comments then click here:

http://www.pharmapho...comments-on-the-site

Recent articles:

Published by Colin Walsh and the UK Life Sciences Team (Capgemini) on Tuesday 27th April
“The future of the pharmaceutical industry”
The credit crunch has increased cost pressures on the pharmaceutical industry; Capgemini suggests that part of its response could be to open up a dialogue about the wider healthcare agenda.
http://www.pharmapho...maceutical-industry/

Published by Michelle Kelly (EPG Health Media) on Friday 23rd April
“The changing social media landscape in healthcare”
In an effort to understand where social media is going in pharma, Michelle Kelly provides some highlights from recent market research across the healthcare space.
http://www.pharmapho...scape-in-healthcare/

There’s a lot of debate rolling in on the recent articles so come and join the discussion!

Other updates:

You will notice a number of tweaks have been made to the site, one of which is the addition of the AddThis button to allow you to more easily share articles, forum topics, event and directory listings. Expect to see more changes coming soon and don’t forget that feedback and suggestions are always welcome.

Two new conferences by Jacob Fleming have also been added to the events pages:

6th Annual Achieving Quality & Process Excellence in the Pharmaceutical Industry
http://www.pharmapho...maceutical_industry/

Clinical Trials in Oncology
http://www.pharmapho..._trials_in_oncology/

And finally...the UK is facing the deepest spending cuts since the 70s regardless of who wins the election – can anyone recommend a new country for pharmaphorum to relocate to?!!!

Have a great week,

Paul.