Dear members,

This week pharmaphorum is exploring how we can measure the success of your digital brand campaigns, as outlined by our latest article. Everyone knows there are big wins to be had from getting your digital marketing right, but with such a new concept it’s not surprising there are vastly differing promotional styles and levels of success. So how well are your brands getting their online message across?

Not wishing to focus exclusively on social media, the site also recently featured a great piece looking into the world of point of care testing devices. These diagnostic tools are playing an increasingly important role in clinical trials, so the site features not one, but three expert authors, providing an overview of this space.

Recent forum posts:

The following are some of the recent active forum topics:

New government - good or bad for pharma?
http://www.pharmapho...od-or-bad-for-pharma

Is influence still such a dirty word?
http://www.pharmapho...ll-such-a-dirty-word

Reasons most commonly cited by pharma for not integrating social media into strat plans?
http://www.pharmapho...dia-into-strat-plans

If you want to know how to register and place comments then click here:

http://www.pharmapho...comments-on-the-site

Recent articles:

Published by Sean Johnson (HCPLive.com) on Tuesday 18th May
“Scoring digital marketing in pharma”
As pharma seeks to measure its digital marketing efforts, Sean Johnson outlines the concept of a “Digital IQ” and explores how to assess your brand’s social media success.
http://www.pharmapho...marketing-in-pharma/

Published by Mike Wickham, Dave McComas and Charlotte Wickham (Woodley Equipment Company) on Thursday 13th May
“Point of care testing in clinical trials”
As Point Of Care testing becomes integrated into more clinical trials, three expert Biomedical Scientists explore where, how and why it should be used by pharma.
http://www.pharmapho...-in-clinical-trials/

As always, don’t hesitate to get involved in the debate and share your comments on these or any other articles.

Next up, it’s the latest “What Are IDEAs Made Of” piece from Mike Rea.

Other updates:

Two regulatory events listed on the site are coming up in June and there is now a dedicated regulatory section of events on the site:

DIA: European Regulatory Affairs Forum 2010
http://www.pharmapho..._affairs_forum_2010/

Management Forum: Regulatory Affairs in Canada
http://www.pharmapho...y_affairs_in_canada/

And finally...will Eyjafjallajökull (try saying that quickly) ever stop disrupting air travel?

Have a great week,

Paul.