What is the future of the pharma-agency relationship?

Posted 11th January 2011, 15:30:06

In order to evaluate the challenges and opportunities facing the pharma-agency relationship, we EPG Health Media is conducting a 'needs assessment' from the point of view of pharma marketers and agency execs who work with them. The results will be made freely available from Monday 14th February at http://www.epghealthmedia.com/market-research-reports.

By collating the views and experiences from both the pharma marketers and their agencies, we aim to produce an interesting and insightful report that will equip both parties with the valuable knowledge and understanding to source and nurture successful relationships with each other.

I would therefore be very grateful if you could please spare 10 minutes before Monday 17th January to answer 20 questions related to your experiences of working in Pharma marketing. Please note, it is totally confidential, so don't hold back! Take the survey here - http://polldaddy.com/s/128CA2B09AAE265E

what are your thoughts on the strengths, weaknesses and opportunities of the pharma-agency relationship?

Reply

You must be logged in to post a reply.