We found 353 records for "Corporate comms / PR"

Articles

Using buyer personas to transform online marketing

2nd September 2014

 Using buyer personas to transform online marketingArticles

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline target customers...

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What makes an effective communications plan?

1st September 2014

 What makes an effective communications plan?Articles

A communications plan gives focus and structure to the numerous aspects of a company's communications. This article examines the elements of an effective communications plan and how best to implement...

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Omnichannel marketing for pharma

31st July 2014

 Omnichannel marketing for pharmaArticles

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors...

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Tunnah’s musings: The difference between listening and understanding

23rd July 2014

 Tunnah’s musings: The difference between listening and understandingArticles

The pharmaceutical industry has always been obsessed with conducting extensive research to underpin its activities, but Paul Tunnah wonders whether, in our quest to analyse everything to the highest level...

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News

Claims of GSK corruption in Syria widen

12th August 2014

 Claims of GSK corruption in Syria widenNews

GlaxoSmithKline is facing yet more scrutiny over its business practices, with claims emerging of bribery in its Syrian prescription drugs business adding to earlier allegations about its consumer health operations.The...

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World Hepatitis Day highlights the positive

28th July 2014

 World Hepatitis Day highlights the positiveNews

The push to raise awareness of hepatitis globally has been boosted by recent debate around Gilead's breakthrough hepatitis C drug Sovaldi, which can cure hard-to-treat patients but comes with a...

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AstraZeneca’s cancer immunotherapy enters Phase 3 trials

8th May 2014

 AstraZeneca’s cancer immunotherapy enters Phase 3 trialsNews

AstraZeneca has announced the start of the Phase 3 trials for MEDI4736, a new immunotherapy treatment for non-small cell lung cancer and other cancers.The company is particularly keen to highlight...

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NHS England approves early funding for Sovaldi

17th April 2014

 NHS England approves early funding for Sovaldi  News

NHS England is to spend £18.7 million to make new Hepatitis C treatment Sovaldi available to patients with the most advanced disease.Around 500 patients who have acute liver failure, and/or...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Events

Content Marketing World

8th September 2014

Content Marketing World

Content Marketing World, the largest content marketing event on the planet, is the one event where you can learn and network with the best and the brightest in the content...

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World Congress Patient Engagement Summit

8th September 2014 - 9th September 2014

World Congress Patient Engagement Summit

Patient Engagement has long been a buzzword for clinicians and health care organizations — however true engagement strategies and patient-centered care designs have fallen flat for many organizations or become...

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5th Generic Medicine & Biosimilars Middle East Summit September 10th and 11th, 2014

10th September 2014 - 11th September 2014

5th Generic Medicine & Biosimilars Middle East Summit September 10th and 11th, 2014

It is my pleasure to invite you on behalf of chairman, Dr.Tawfik Khoja, the Director General of the GCC Health Ministers Council to attend the 5th Generic Medicine and Biosimilars...

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ePatient Connections 2014

15th September 2014 - 16th September 2014

ePatient Connections 2014

The Internet, social media platforms and mobile health applications are enabling patients to take an active role in their own healthcare like never before. Patients are empowered not only to...

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Press Releases

PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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PMCPA selects The EarthWorks as communications partner and app developer for new code

28th July 2014

PMCPA selects The EarthWorks as communications partner and app developer for new code

The Prescription Medicines Code of Practice Authority (PMCPA) announced today that it will be working in partnership with The EarthWorks to create a communications programme, including an app to help...

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NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

16th July 2014

NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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