We found 390 records for "Corporate comms / PR"

Articles

Tunnah’s musings: When Top Gear met pharma

23rd March 2015

 Tunnah’s musings: When Top Gear met pharmaArticles

As he heads off to Barcelona to hear the latest updates on how the pharma industry is adapting its customer engagement, Paul Tunnah muses on some of the peculiar nuances...

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7 Questions: healthcare advertising

17th March 2015

 7 Questions: healthcare advertisingArticles

pharmaphorum spoke to Shaheed Peera about his passion for healthcare advertising and investing in new talent through his awards scheme.What's exciting about your field at the moment?There seems to be...

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PR to pharma: up your dosage of social media

13th March 2015

 PR to pharma: up your dosage of social mediaArticles

Many pharma companies remain concerned about running afoul of the regulators with their online activities and therefore have not yet fully embraced new channels. However, increasingly patients want and expect...

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Applying marketing thinking to the clinical trial process

4th March 2015

 Applying marketing thinking to the clinical trial processArticles

In order to attract and retain patients for a clinical trial, clinical teams should start early on planning and implementing their marketing strategies. Ken Wallace suggests the patient recruitment questions...

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News

Twitter raises Periscope to sink rival Meerkat

27th March 2015

 Twitter raises Periscope to sink rival MeerkatNews

Twitter has officially launched its new video streaming service Periscope in direct opposition to the recently-introduced Meerkat service.Periscope was bought by Twitter earlier this year as it continues to develop...

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Boehringer's lung drug to hit EU markets

16th March 2015

 Boehringer's lung drug to hit EU marketsNews

The prospects for patients in Europe with the rare debilitating and fatal lung disease idiopathic pulmonary fibrosis are looking up with the imminent market arrival of Boehringer Ingelheim's Ofev.Ofev (nintedanib),...

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ViiV tops reputation survey as Gilead tumbles

12th February 2015

 ViiV tops reputation survey as Gilead tumblesNews

An annual review of the reputation of the top 37 pharma companies among patients reveals Gilead Sciences' standing has plummeted, probably as a result of its pricing policy for its...

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UK stem cell firm grabs crowdfunding record

9th February 2015

 UK stem cell firm grabs crowdfunding recordNews

Cardiff-based Cell Therapy Ltd (CTL) has raised £691,000 in a crowdfunding call in just 10 days, showing the potential of the approach for small biotech companies.CTL will use the money...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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Events

6th Annual Medical Device and Diagnostic Sales Training and Development Conference

30th March 2015 - 31st March 2015

6th Annual Medical Device and Diagnostic Sales Training and Development Conference

Assess the future of sales training through cost effectively leveraging mobile technologies while strategically approaching customers in a dynamic health environment and recruiting sales champion while uncovering the psychology behind...

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The storytelling method that works for e-detailing

16th April 2015

The storytelling method that works for e-detailing

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to...

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Real World Evidence Europe 2015

3rd June 2015 - 4th June 2015

Real World Evidence Europe 2015

Real World Evidence Europe, now in its 3rd year, gathers Europe’s top thought leaders in the RWE space with case studies, panel discussions, networking and expert speakers from Pfizer, Sanofi,...

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Market Access & Pricing Excellence

3rd June 2015 - 4th June 2015

Market Access & Pricing Excellence

Market Access & Pricing Excellence 2015 is Europe’s most comprehensive pharma access & pricing summit, with 3 unique tracks focusing on Operational Excellence, HTA & Policy and Real World Evidence....

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Press Releases

UK’s Department of Health deploys information campaign to ensure continued vigilance over Ebola

27th March 2015

UK’s Department of Health deploys information campaign to ensure continued vigilance over Ebola

The threat of Ebola being transmitted within the UK may be low but frontline health workers must remain vigilant nevertheless. This is the message being communicated by the Department of...

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RBS shares customer experience strategy

18th March 2015

RBS shares customer experience strategy

Last week RBS announced it's new plan to build a bank that earns its customers' trust by serving them better than any other bank. Ross McEwan, CEO, RBS stated "our...

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World's Largest and Fully Integrated Healthcare Exhibition tHIS announces Further Expansion

5th March 2015

World's Largest and Fully Integrated Healthcare Exhibition  tHIS announces Further Expansion

The Health Industry Summit, EXPO and Congress (tHIS) held in May in Shanghai announced further increases in size to reach 280,000sqm ahead of its grand opening The Health Industry Summit (tHIS),...

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Replace the term ‘Key Opinion Leader' say international medical experts

4th March 2015

Replace the term ‘Key Opinion Leader' say international medical experts

New research reveals pharmaceutical and medical attitudes to ‘KOL’ terminology Nearly two-thirds (62%) of medical experts believe the pharmaceutical industry should replace the term Key Opinion Leader (KOL)1 – according to...

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