We found 362 records for "Corporate comms / PR"

Articles

The ills inflicted by poor strategy

21st November 2014

 The ills inflicted by poor strategy Articles

If brand managers adopt a policy of 'doing no harm', as doctors do, then strategies will be taken seriously and the outcomes will be the best possible, for the brand...

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Misgivings about ‘mostly satisfied’ clients

13th October 2014

 Misgivings about ‘mostly satisfied’ clientsArticles

Client satisfaction and loyalty are two parts of the same whole. While client loyalty is seen as a key driver of long-term profitability, not all companies recognise the importance of...

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How can pharma convince GPs of new drugs’ real value?

9th October 2014

 How can pharma convince GPs of new drugs’ real value? Articles

Doctors in England are facing more and more red tape when deciding which new drugs to prescribe. Here, GP Partner Una Duffy outlines what she believes pharma sales reps should...

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KOL engagement: Authority and influence in a digital world

28th September 2014

 KOL engagement: Authority and influence in a digital worldArticles

Publication Date: September 2014 Price: £395 individual license* £1,495 company license* (10 users) £2,995 global license* Format: PDF Pages: 29 Words: 11,500 Graphics: 8 Expert interviews: 7 * plus VAT where applicable Click here for a summary preview   Choose a...

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News

Shire moves 500 jobs to Massachusetts

19th November 2014

 Shire moves 500 jobs to MassachusettsNews

An efficiency programme begun at Shire before the AbbVie takeover bid has now resumed, with 500 jobs being relocated within the US.Shire was first established in the UK in 1986,...

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AbbVie doubts Shire takeover in wake of tax changes

15th October 2014

 AbbVie doubts Shire takeover in wake of tax changesNews

AbbVie has said it may withdraw from its $55 billion takeover of Shire in light of the US government's clampdown on tax inversion deals. The news has prompted a collapse...

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Janssen to help spread NHS innovation in diabetes

6th October 2014

 Janssen to help spread NHS innovation in diabetesNews

The latest NHS Innovation Challenge is focusing heavily on diabetes, with two £100,000 prizes out of a total of £650,000 in funding earmarked for promising projects in this area.The two...

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Pharma winners celebrate at PM Society Digital Media Awards

26th September 2014

 Pharma winners celebrate at PM Society Digital Media Awards News

Novartis beat off Bayer, Boehringer Ingelheim, Genentech (Roche), GlaxoSmithKline and Sanofi to take the first ever Digital Pharmaceutical Company of the Year Award at the PM Society Digital Media Awards...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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Events

Beyond The Pill

27th November 2014 - 29th November 2014

Beyond The Pill

The Beyond the Pill conference provides examples of commercial engagement approaches pharma can use to reach integrated healthcare systems, such as ACOs. It also examines patient-centric marketing solutions pharma can...

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Barcelona 2015

24th March 2015 - 26th March 2015

Barcelona 2015

eyeforpharma Barcelona 2015 is the leading commercial pharma event in the world – now in its 13th year, the conference will address the era of customer empowerment. As your customer takes...

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Press Releases

pharmaphorum and The PM Society join forces to deliver a big breakfast.

7th November 2014

pharmaphorum and The PM Society join forces to deliver a big breakfast.

Working in collaboration with pharmaphorum, the PM Society is now offering its highly successful Digital Breakfast monthly webinar series as a platform for companies and organisations to provide their own...

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Millennial Mindset: The Worried Well

20th October 2014

Millennial Mindset: The Worried Well

October 20, 2014, NEW YORK, NY – Adult millennials, the coveted 18 to 32-year-old demographic, highly value happiness. However -- according to a new US survey by Allidura Consumer and GSW,...

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Synergy Vision's Ffyona Dawber is a finalist in the 11th Annual Stevie® Awards for Women in Business

14th October 2014

Synergy Vision's Ffyona Dawber is a finalist in the 11th Annual Stevie® Awards for Women in Business

Ffyona Dawber, Managing Director and founder of Synergy Vision, has been selected as a finalist at this year’s 11th Annual Stevie® Awards for Women in Business, in the prestigious categories...

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Pharma ‘cannot deliver patient centricity’

6th October 2014

Pharma ‘cannot deliver patient centricity’

eyeforpharma, London, September 2014:  Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus...

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