We found 351 records for "Corporate comms / PR"

Articles

Are you part of the RWD conversation?

25th September 2014

 Are you part of the RWD conversation?Articles

Real-world data (RWD) may be seriously fashionable right now but how can it deliver on its promise if the commercial, HEOR and R&D sides of pharma don't talk the same...

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Reality medicine: How payers, regulators and pharma are working with real-world data

18th September 2014

 Reality medicine: How payers, regulators and pharma are working with real-world dataArticles

  Publication Date: September 2014 Price: £395 individual license* £1,495 company license* (10 users) £2,995 global license* Format: PDF Pages: 32 Words: 12,000 Graphics: 7 Expert interviews: 6 * plus VAT where applicable   Click here for a summary preview   Reality medicine: How...

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Applying closed loop marketing in pharma

9th September 2014

 Applying closed loop marketing in pharmaArticles

Technological development has given companies the ability to analyse their customers and tailor communications to individual needs, but how many are actually following through with truly personalised messages?As an industry...

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Using buyer personas to transform online marketing

2nd September 2014

 Using buyer personas to transform online marketingArticles

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline target customers...

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News

Pharma winners celebrate at PM Society Digital Media Awards

26th September 2014

 Pharma winners celebrate at PM Society Digital Media Awards News

Novartis beat off Bayer, Boehringer Ingelheim, Genentech (Roche), GlaxoSmithKline and Sanofi to take the first ever Digital Pharmaceutical Company of the Year Award at the PM Society Digital Media Awards...

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Claims of GSK corruption in Syria widen

12th August 2014

 Claims of GSK corruption in Syria widenNews

GlaxoSmithKline is facing yet more scrutiny over its business practices, with claims emerging of bribery in its Syrian prescription drugs business adding to earlier allegations about its consumer health operations.The...

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World Hepatitis Day highlights the positive

28th July 2014

 World Hepatitis Day highlights the positiveNews

The push to raise awareness of hepatitis globally has been boosted by recent debate around Gilead's breakthrough hepatitis C drug Sovaldi, which can cure hard-to-treat patients but comes with a...

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AstraZeneca’s cancer immunotherapy enters Phase 3 trials

8th May 2014

 AstraZeneca’s cancer immunotherapy enters Phase 3 trialsNews

AstraZeneca has announced the start of the Phase 3 trials for MEDI4736, a new immunotherapy treatment for non-small cell lung cancer and other cancers.The company is particularly keen to highlight...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Events

Specialty Launch Excellence in the Evolving Landscape

20th October 2014 - 21st October 2014

Specialty Launch Excellence in the Evolving Landscape

The landscape is changing for biopharma product development to plan, launch, and commercialize new drugs, especially in the specialty space. This summit examines critical elements for an effective go-to-market strategy...

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8th Digital Pharma East

21st October 2014 - 24th October 2014

8th Digital Pharma East

Digital Pharma East is the world’s largest and most comprehensive digital marketing for life sciences industry event with 700+ attendees; 100+ senior-level life science speakers; 50+ keynote presentations, case studies...

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CreateHealth.io London

24th October 2014

CreateHealth.io London

This year we have 2 main objectives; 1 - have fun (yes we booked a band). 2 - Learn the four-stage framework that underpins value add services & innovation across...

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Press Releases

Razorfish Healthware and Stamplay join forces to help healthcare organizations lead the mHealth Revolution

25th September 2014

Razorfish Healthware and Stamplay join forces to help healthcare  organizations lead the mHealth Revolution

London/Rome, 24 September 2014 - Today, Razorfish Healthware and Stamplay announced a strategic partnership to help healthcare organizations take the lead in the mHealth revolution. Thanks to this strategic partnership,...

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Synergy Vision launches a new, in-house Development Programme for training of new staff

8th September 2014

Synergy Vision launches a new, in-house Development  Programme for training of new staff

Award-winning medical communications agency, Synergy Vision, is pleased to announce the launch of an exciting new staff training programme that aims to give a group of new recruits a flying start in...

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PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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PMCPA selects The EarthWorks as communications partner and app developer for new code

28th July 2014

PMCPA selects The EarthWorks as communications partner and app developer for new code

The Prescription Medicines Code of Practice Authority (PMCPA) announced today that it will be working in partnership with The EarthWorks to create a communications programme, including an app to help...

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