We found 345 records for "Corporate comms / PR"

Articles

Omnichannel marketing for pharma

31st July 2014

 Omnichannel marketing for pharmaArticles

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors...

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Tunnah’s musings: The difference between listening and understanding

23rd July 2014

 Tunnah’s musings: The difference between listening and understandingArticles

The pharmaceutical industry has always been obsessed with conducting extensive research to underpin its activities, but Paul Tunnah wonders whether, in our quest to analyse everything to the highest level...

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Achieving market access in the UK with a little help from Patient Access Schemes

17th July 2014

 Achieving market access in the UK with a little help from Patient Access Schemes Articles

Gaining access to the UK market is increasingly about achieving a 'yes' from NICE. And for over 40 products, having a Patient Access Scheme (PAS) in place has helped companies...

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Think tomorrow to act today

14th July 2014

 Think tomorrow to act todayArticles

Strategy, by definition, is about the future. Yet in the pharma world of evidence and data we often neglect foresight in our strategy building. David Coleiro explores the reasons for...

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News

World Hepatitis Day highlights the positive

28th July 2014

 World Hepatitis Day highlights the positiveNews

The push to raise awareness of hepatitis globally has been boosted by recent debate around Gilead's breakthrough hepatitis C drug Sovaldi, which can cure hard-to-treat patients but comes with a...

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AstraZeneca’s cancer immunotherapy enters Phase 3 trials

8th May 2014

 AstraZeneca’s cancer immunotherapy enters Phase 3 trialsNews

AstraZeneca has announced the start of the Phase 3 trials for MEDI4736, a new immunotherapy treatment for non-small cell lung cancer and other cancers.The company is particularly keen to highlight...

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NHS England approves early funding for Sovaldi

17th April 2014

 NHS England approves early funding for Sovaldi  News

NHS England is to spend £18.7 million to make new Hepatitis C treatment Sovaldi available to patients with the most advanced disease.Around 500 patients who have acute liver failure, and/or...

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Pharma access to UK patient records ‘still up for debate’

11th April 2014

 Pharma access to UK patient records ‘still up for debate’News

The decision about whether the pharma industry will be given access to anonymised patient records is still in the balance, according to NHS England.The NHS care.data project aims to create...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Events

Content Marketing World

8th September 2014

Content Marketing World

Content Marketing World, the largest content marketing event on the planet, is the one event where you can learn and network with the best and the brightest in the content...

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ePatient Connections 2014

15th September 2014 - 16th September 2014

ePatient Connections 2014

The Internet, social media platforms and mobile health applications are enabling patients to take an active role in their own healthcare like never before. Patients are empowered not only to...

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Big Data in Pharma

23rd September 2014

Big Data in Pharma

The volume of data is exploding, challenging drug makers’ ability to transform this data into additional revenue. But companies who can exploit big data and analytics have the potential to...

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8th Digital Pharma East

21st October 2014 - 24th October 2014

8th Digital Pharma East

Digital Pharma East is the world’s largest and most comprehensive digital marketing for life sciences industry event with 700+ attendees; 100+ senior-level life science speakers; 50+ keynote presentations, case studies...

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Jobs

PR Account Director

25th July 2014

PR Account Director

Reynolds-MacKenzie boasts a formidable team of campaign developers. We’re the creative force behind many high-impact healthcare campaigns of recent years. It’s our unparalleled expertise and ability to look beyond the...

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Account Manager

25th July 2014

Account Manager

OPEN LEC is the creative, advertising and brand communications practice within OPEN Health. We specialise in launching and revitalising healthcare brands. Within the past 12 months, we’ve successfully launched a...

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Press Releases

PMCPA selects The EarthWorks as communications partner and app developer for new code

28th July 2014

PMCPA selects The EarthWorks as communications partner and app developer for new code

The Prescription Medicines Code of Practice Authority (PMCPA) announced today that it will be working in partnership with The EarthWorks to create a communications programme, including an app to help...

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NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

16th July 2014

NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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TCF Healthcare Awards: results tougher than expected

11th July 2014

TCF Healthcare Awards: results tougher than expected

The Creative Floor Healthcare Awards The toughest healthcare award show on earth. Launched 7 January 2014. Designed to award the best healthcare creative out there and invest profits for the next...

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