We found 352 records for "Corporate comms / PR"

Articles

Reality medicine: How payers, regulators and pharma are working with real-world data

18th September 2014

 Reality medicine: How payers, regulators and pharma are working with real-world dataArticles

  Publication Date: September 2014 Price: £395 individual license* £1,495 company license* (10 users) £2,995 global licence* Format: PDF Pages: 32 Words: 12,000 Graphics: 7 Expert interviews: 6 * plus VAT where applicable   Click here for a summary preview   Reality medicine: How...

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Applying closed loop marketing in pharma

9th September 2014

 Applying closed loop marketing in pharmaArticles

Technological development has given companies the ability to analyse their customers and tailor communications to individual needs, but how many are actually following through with truly personalised messages?As an industry...

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Using buyer personas to transform online marketing

2nd September 2014

 Using buyer personas to transform online marketingArticles

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline target customers...

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What makes an effective communications plan?

1st September 2014

 What makes an effective communications plan?Articles

A communications plan gives focus and structure to the numerous aspects of a company's communications. This article examines the elements of an effective communications plan and how best to implement...

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News

Claims of GSK corruption in Syria widen

12th August 2014

 Claims of GSK corruption in Syria widenNews

GlaxoSmithKline is facing yet more scrutiny over its business practices, with claims emerging of bribery in its Syrian prescription drugs business adding to earlier allegations about its consumer health operations.The...

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World Hepatitis Day highlights the positive

28th July 2014

 World Hepatitis Day highlights the positiveNews

The push to raise awareness of hepatitis globally has been boosted by recent debate around Gilead's breakthrough hepatitis C drug Sovaldi, which can cure hard-to-treat patients but comes with a...

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AstraZeneca’s cancer immunotherapy enters Phase 3 trials

8th May 2014

 AstraZeneca’s cancer immunotherapy enters Phase 3 trialsNews

AstraZeneca has announced the start of the Phase 3 trials for MEDI4736, a new immunotherapy treatment for non-small cell lung cancer and other cancers.The company is particularly keen to highlight...

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NHS England approves early funding for Sovaldi

17th April 2014

 NHS England approves early funding for Sovaldi  News

NHS England is to spend £18.7 million to make new Hepatitis C treatment Sovaldi available to patients with the most advanced disease.Around 500 patients who have acute liver failure, and/or...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Events

ePharma West

22nd September 2014 - 24th September 2014

ePharma West

ePharma Summit West is the meeting place for life science marketers to innovate, create, and evaluate their digital marketing programs. We bring together the leaders and innovators for 3 days...

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Rare Disease Economics and Orphan Drug Commercialization Summit

22nd September 2014 - 23rd September 2014

Rare Disease Economics and Orphan Drug Commercialization Summit

In the past five years, 39 orphan drugs were launched in the US across numerous therapeutic categories, including multiple myeloma, chronic myelogenous leukemia, metastatic non-small cell lung cancer, hemophilia, tuberculosis,...

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Big Data in Pharma

23rd September 2014

Big Data in Pharma

The volume of data is exploding, challenging drug makers’ ability to transform this data into additional revenue. But companies who can exploit big data and analytics have the potential to...

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Patient Centricity and Advocacy

29th September 2014 - 30th September 2014

Patient Centricity and Advocacy

Biopharma and device manufacturers are taking great measures to include the voice of the patient in all aspects of the drug development process – from pre-clinical to commercial. While being...

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Press Releases

Synergy Vision launches a new, in-house Development Programme for training of new staff

8th September 2014

Synergy Vision launches a new, in-house Development  Programme for training of new staff

Award-winning medical communications agency, Synergy Vision, is pleased to announce the launch of an exciting new staff training programme that aims to give a group of new recruits a flying start in...

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PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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PMCPA selects The EarthWorks as communications partner and app developer for new code

28th July 2014

PMCPA selects The EarthWorks as communications partner and app developer for new code

The Prescription Medicines Code of Practice Authority (PMCPA) announced today that it will be working in partnership with The EarthWorks to create a communications programme, including an app to help...

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NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

16th July 2014

NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative...

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