We found 365 records for "IT / technology"

Articles

What doctors say about that Super Bowl OIC ad

11th February 2016

 What doctors say about that Super Bowl OIC adArticles

Daniel Ghinn examines the social media conversations around an advertisement for opioid-induced constipation that was aired during the final of the hugely popular American football championship in the US last...

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Social media and pharma: getting the right relationship

28th January 2016

 Social media and pharma: getting the right relationshipArticles

Pharma companies which embrace social media can reap many benefits beyond marketing, but they must be aware of the regulations and keep within guidelines to avoid heavy penalties. Dirk Poschenrieder Many consumers...

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Implement digital for growth and profitability

27th January 2016

 Implement digital for growth and profitability Articles

Although many pharma companies recognise the power of digital initiatives and have transformation underway, some are unsure how far to take the process. Jan Ising outlines the benefits of such...

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Fixing the problems in bioinformatics

25th January 2016

 Fixing the problems in bioinformatics Articles

Data management and analysis is increasingly important as the speed of genome sequencing increases and costs reduce. Kalina Cetnar outlines the issues bioinformaticians face and ways to address them. Kalina Cetnar The...

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News

Novartis and Qualcomm to develop ‘smart device’ COPD inhaler

6th January 2016

 Novartis and Qualcomm to develop ‘smart device’ COPD inhalerNews

Novartis and Qualcomm are to develop a 'smart' COPD inhaler to allow patients to digitally monitor their medication.The announcement follows similar plans by Novartis's rivals in the respiratory field, GlaxoSmithKline...

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Novo and IBM Watson team up to create ‘virtual doctor’

15th December 2015

 Novo and IBM Watson team up to create ‘virtual doctor’ News

Novo Nordisk is to work with IBM's super computer Watson to uncover new data insights to help diabetes patients better manage their condition.The alliance between Novo, one of the world...

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Doctors and nurses using smartphones in hospitals raises data risks

8th October 2015

 Doctors and nurses using smartphones in hospitals raises data risksNews

Doctors and nurses in the UK are routinely using their own smartphones – including apps and messaging systems – for patient care, according to a new survey of frontline staff.Published...

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More firms awarded contracts for UK's genomics initiative

6th October 2015

 More firms awarded contracts for UK's genomics initiativeNews

Genomics England has awarded contracts to more private companies to help accelerate the 100,000 Genomes Project.Launched in December 2012, the ambitious project aims to improve understanding of the role of genes in rare diseases, cancers...

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White Papers

Doctors on the front line of healthcare evolution - Whitepaper - The digital health debate

3rd December 2015

 Doctors on the front line of healthcare evolution - Whitepaper - The digital health debateWhite Papers

Advances in digital technology have become ubiquitous within healthcare, bringing about breakthroughs in diagnosis, new treatment options and at the same time heralding the expansion of companies usually associated with...

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Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of both

8th October 2015

 Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothWhite Papers

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although traditional...

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Next-generation brand launches: Global health data and insights can transform your business

14th September 2015

 Next-generation brand launches: Global health data and insights can transform your businessWhite Papers

Life Sciences companies face challenges today in achieving their revenue forecast and return on investment from brand launches. Much of this is driven by access to critical data, and their ability to...

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Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data....

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Audio & Video

Available on demand: Why the success of your HTA will rely on real world evidence

  This webinar is the first in a series of webinars focused on the topic: Unlocking the value; the economic equation. It is also part of the IMS Health Practical Insights series.While the...

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Available on demand – Predicting success: How advanced analytics should underpin your brand strategy

  The current market research climate in the pharmaceutical industry is one of "doing more with less". At the same time the number of healthcare professionals engaging with market research is...

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Press Releases

DOCTORS EMBRACING DIGITAL TECHNOLOGY - BUT ARE RELUCTANT TO PRESCRIBE APPS AND WEARABLES FOR PATIENTS

9th November 2015

DOCTORS EMBRACING DIGITAL TECHNOLOGY - BUT ARE RELUCTANT TO PRESCRIBE APPS AND WEARABLES FOR PATIENTS

Face-to-face communication still biggest influence on prescribing behaviour, says new report   Digital technology is bringing healthcare professionals and patients closer together – but face-to-face information from peers, KOLs and rep visits...

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CELLO HEALTH LAUNCHES ‘FRESH THINKING’ APP TO DELIVER TAILORED THOUGHT LEADERSHIP DIRECT TO MOBILE DEVICES

16th October 2015

CELLO HEALTH LAUNCHES ‘FRESH THINKING’ APP TO DELIVER TAILORED THOUGHT LEADERSHIP DIRECT TO MOBILE DEVICES

Cello Health has launched a new smartphone and tablet app to enable pharma and healthcare industry professionals to receive thought leadership pieces, comments and insight on topics directly relevant to...

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The World's Largest Healthcare Event - tHIS Opens to Record Breaking Crowds

19th June 2015

The World's Largest Healthcare Event - tHIS Opens to Record Breaking Crowds

SHANGHAI, May 19, 2015 -- The 2015 Health Industry Summit (tHIS), an event that was predicted to transform the Chinese healthcare industry sector, opened to huge crowds on May 15,...

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LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM MENTAL FITNESS OF BRITISH WORK FORCE

13th April 2015

LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM  MENTAL FITNESS OF BRITISH WORK FORCE

Scientifically designed cognitive evaluation programme to boost cognitive health and help cut £26bn annual cost of mental health issues to business   MyCognition, the UK’s leading provider of cognitive health technologies, today...

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