We found 762 records for "Marketing"

Articles

Uncovering the hidden value in CLM

28th January 2015

 Uncovering the hidden value in CLMArticles

Jacky Law reports on why so many companies are struggling to activate closed-loop marketing and how content management systems can help.The thinking behind closed-loop marketing (CLM) was always deceptively simple....

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Does real world evidence matter in Health Technology Assessments?

27th January 2015

 Does real world evidence matter in Health Technology Assessments?Articles

Health Technology Assessment (HTA) agencies usually rely on randomised controlled trials for clinical data when evaluating drugs, but these do not always tell the entire story. Both biopharmaceutical companies and...

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The role an unmet need plays in driving innovation

26th January 2015

 The role an unmet need plays in driving innovationArticles

As healthcare budgets tighten and patients' expectations increase, pharma must go beyond simply supplying the pills and work to provide services and technologies that address broader unmet needs.Historically, pharma innovation...

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Segmentation for marketing new Alzheimer's brands

21st January 2015

 Segmentation for marketing new Alzheimer's brandsArticles

In order to understand the market potential of a new Alzheimer's treatment, and how best to market and brand the product, market researchers must segment and survey a wide range...

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News

More Cancer Drugs Fund cuts will be needed, warns chairman

15th January 2015

 More Cancer Drugs Fund cuts will be needed, warns chairmanNews

The chairman of England's Cancer Drugs Fund says more drugs will have to be 'de-listed' in the future because of rising demand and rising drug costs.Professor Peter Clark was speaking...

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Patient groups react to Cancer Drugs Fund cuts

14th January 2015

 Patient groups react to Cancer Drugs Fund cutsNews

Charities representing cancer patients in the UK have reacted angrily to the de-listing of treatments from the Cancer Drugs Fund (CDF), calling the decision a "step backwards."At the same time,...

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Novartis weighs in to CDF de-listing debate

9th January 2015

 Novartis weighs in to CDF de-listing debateNews

Novartis has revealed it is also among pharma companies whose drugs face de-listing from the UK Cancer Drugs Fund (CDF), and has issued a stinging rebuke of the way the...

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Pharma 'shocked' as drugs cut from Cancer Drugs Fund

8th January 2015

 Pharma 'shocked' as drugs cut from Cancer Drugs FundNews

Pharma companies have attacked the decision to remove some drugs from England's Cancer Drugs Fund (CDF), in a move aimed at de-listing drugs which don't offer value for money. The list...

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White Papers

Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Healthcare Innovation: the big ideas shaping the future of pharma

17th November 2014

 Healthcare Innovation: the big ideas shaping the future of pharmaWhite Papers

The transformation taking place in healthcare is challenging for everyone and adaptability is key for the pharma industry's continued success.Long production cycles, concentration on specialist drugs with high price tags,...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Pharma Commercial and SFE Summit, MENA

2nd February 2015 - 4th February 2015

Pharma Commercial and SFE Summit, MENA

The Pharma Commercial and SFE Summit, MENA is a platform for industry leaders to discuss how to adopt global strategies, to drive up sales efficiency through improved training and continue...

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Pharma Commercial Excellence MENA Congress

16th February 2015 - 19th February 2015

Pharma Commercial Excellence MENA Congress

Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East markets are expected...

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6th Patient Adherence and Advocacy Summit

23rd February 2015 - 24th February 2015

6th Patient Adherence and Advocacy Summit

Non-adherence results in massive costs for the health system and an enormous loss of potential revenue for the pharmaceutical industry. Interventions to improve medication adherence should be top priority for...

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Coupon & Co-Pay Strategy, Tracking, and Compliance

23rd February 2015 - 24th February 2015

Coupon & Co-Pay Strategy, Tracking, and Compliance

Coupon and co-pay card rebate programs are facing unprecedented pressure. More patients than ever before now have access to health insurance, and the increasing retirements of Baby Boomers has swelled...

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Press Releases

Apple joins TCF Healthcare Awards

20th January 2015

Apple joins TCF Healthcare Awards

  20 January 2015   APPLE, DROGA5, AMV BBDO JOIN THE CREATIVE FLOOR HEALTHCARE AWARDS JURY   Due to popular demand The Creative Floor Healthcare Awards are back for their second year.   And will continue...

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Veeva Systems and BMI SYSTEM Partner to Deliver Complete EFPIA Compliance Management Solution

8th January 2015

Veeva Systems and BMI SYSTEM Partner to Deliver Complete EFPIA Compliance Management Solution

  The life sciences industry continues to face increasingly stringent compliance and disclosure regulations and is looking at ways to meet these demands at a global, regional, and local level. 2015...

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Key Account Management

24th December 2014

Key Account Management

Key Account Management Is KAM a new word describing old selling habits or can this be a future business model for Pharma? Definitions are rare and many people understand many different things...

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Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

18th December 2014

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

Two thirds of the finalists for the ‘Most Valuable Patient Initiative’ in the 2015 eyeforpharma Barcelona Awards have used interactive digital resources or mobile applications to engage with the patient;...

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