We found 750 records for "Marketing"

Articles

Tunnah’s musings: Reviewing the health of 2014 on Google

17th December 2014

 Tunnah’s musings: Reviewing the health of 2014 on GoogleArticles

As 2014 draws to a close Paul Tunnah takes a different tack on his review of the year for the pharmaceutical industry, using Google to search for his inspiration on...

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Early Access: the ground rules for communicating with physicians and patients

16th December 2014

 Early Access: the ground rules for communicating with physicians and patientsArticles

How should medical departments, advocacy liaison leaders and communication teams in pharma companies deal with demand for early access to investigational medicines?The last few years have seen a rapid increase...

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'Quantified Self' data versus privacy concerns

3rd December 2014

 'Quantified Self' data versus privacy concernsArticles

As data tracking and collection increase, a balance has to be struck between the benefits to health from increased knowledge and the intrusion on individual privacy that results.The 'Quantified Self'...

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Broadening the RWD conversation

26th November 2014

 Broadening the RWD conversationArticles

There can be few pharma CEOs who are not acutely aware of the data revolution exploding around them and the need to enhance their data analytics capabilities. But technical expertise...

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News

Bluebird's gene therapy promises thalassaemia cure

10th December 2014

 Bluebird's gene therapy promises thalassaemia cureNews

Patients with the rare genetic blood disorder beta thalassaemia have been spared the need for routine blood transfusions after receiving a new gene therapy.So far, four patients in the phase...

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Cancer Drugs Fund would be reformed under Labour

10th December 2014

 Cancer Drugs Fund would be reformed under LabourNews

Access to drugs and other cancer treatments could be a significant issue in next year's General Election in the UK, as the Labour party is seeking to take the high...

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GSK backs away from mature drugs sale

5th December 2014

 GSK backs away from mature drugs saleNews

GlaxoSmithKline (GSK) has abandoned plans to sell off a block of older products after failing to find a buyer willing to pay the asking price.The portfolio of drugs in its...

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Price cut secures NICE nod for Gazyvaro

2nd December 2014

 Price cut secures NICE nod for GazyvaroNews

Roche's new treatment for chronic lymphocytic leukaemia (CLL) looks set for NICE approval after the company offered a price reduction.The UK's National Institute for Health and Clinical Excellence (NICE) rejected...

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White Papers

How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Healthcare Innovation: the big ideas shaping the future of pharma

17th November 2014

 Healthcare Innovation: the big ideas shaping the future of pharmaWhite Papers

The transformation taking place in healthcare is challenging for everyone and adaptability is key for the pharma industry's continued success.Long production cycles, concentration on specialist drugs with high price tags,...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Social Media in the Pharmaceutical Industry

21st January 2015 - 22nd January 2015

Social Media in the Pharmaceutical Industry

SMi is proud to introduce its 7th Annual Social Media in the Pharmaceutical Industry conference taking place on 21st-22nd January in London, UK. As the pharmaceutical industry is advancing more...

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Pharma Commercial and SFE Summit, MENA

2nd February 2015 - 4th February 2015

Pharma Commercial and SFE Summit, MENA

The Pharma Commercial and SFE Summit, MENA is a platform for industry leaders to discuss how to adopt global strategies, to drive up sales efficiency through improved training and continue...

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Pharma Commercial Excellence MENA Congress

16th February 2015 - 19th February 2015

Pharma Commercial Excellence MENA Congress

Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East Pharmaceutical market is...

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6th Patient Adherence and Advocacy Summit

23rd February 2015 - 24th February 2015

6th Patient Adherence and Advocacy Summit

Non-adherence results in massive costs for the health system and an enormous loss of potential revenue for the pharmaceutical industry. Interventions to improve medication adherence should be top priority for...

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Jobs

Senior Medical Writer

4th December 2014

Senior Medical Writer

An exciting opportunity for an experienced Medical Writer has arisen in a stand-out International medical communications agency specialised in medical education, training and events. The successful candidate will join a...

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Account Director - PR

4th December 2014

Account Director - PR

Our client is looking for a talented, highly creative Account Director for their PR practice. Based in Central London, this is an opportunity to work on ground breaking, fully integrated...

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Medical Writer / Senior Medical Writer

4th December 2014

Medical Writer / Senior Medical Writer

Our client is an independent medical communications agency providing a high quality service to international pharmaceutical clients in Europe, the USA and East Asia. They have an opportunity for an...

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Editorial Manager - Med Comms

4th December 2014

Editorial Manager - Med Comms

Our client is a leading provider of continuing medical education for healthcare professionals in the UK. Due to continued growth they are now looking for an experienced Editorial Manager to...

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Press Releases

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

18th December 2014

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

Two thirds of the finalists for the ‘Most Valuable Patient Initiative’ in the 2015 eyeforpharma Barcelona Awards have used interactive digital resources or mobile applications to engage with the patient;...

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pharmaphorum appoints Andrea Conners as Media Services Director US and launches Connect Health Innovation

3rd December 2014

pharmaphorum appoints Andrea Conners as Media Services Director US and launches Connect Health Innovation

pharmaphorum media is pleased to announce the appointment of Andrea Conners to the role of Media Services Director, US.  Andrea’s remit in this newly created role is to expand pharmaphorum’s...

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Synergy Vision wins PharmaTimes Media International Communication Agency Team Award 2014

28th November 2014

Synergy Vision wins PharmaTimes Media International Communication Agency Team Award 2014

London-based medical communications agency, Synergy Vision, is thrilled to be named the PharmaTimes Media International Communication Agency Team of the Year 2014. Winning this prestigious award offers great recognition of...

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pharmaphorum premium media - 20% discount before end of November 2014

27th November 2014

pharmaphorum premium media - 20% discount before end of November 2014

During 2014, pharmaphorum media produced three premium reports on subjects central to pharma operations in these turbulent times. One focuses on the emergence of patient opinion leaders; another on how...

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