We found 723 records for "Marketing"

Articles

Two critical factors to attain marketing excellence

30th October 2014

 Two critical factors to attain marketing excellenceArticles

Companies need to commit to innovation and build meaningful, long-term relationships with patients to bring longer-term benefits on top of the short-term gains.How do brands know when they have achieved...

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How to market ‘boring’ products well on social media

24th October 2014

 How to market ‘boring’ products well on social mediaArticles

Many companies selling into the pharma sector shy away from social media, because they worry that their product or service is not exciting enough for the digital world. But the...

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Tunnah’s musings: When does pharma innovation really need to start?

15th October 2014

 Tunnah’s musings: When does pharma innovation really need to start?Articles

After chairing the first day of Pharma Engagement Live, Paul Tunnah muses on the changing commercial models within pharma and asks when innovation really needs to start in order to...

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Misgivings about ‘mostly satisfied’ clients

13th October 2014

 Misgivings about ‘mostly satisfied’ clientsArticles

Client satisfaction and loyalty are two parts of the same whole. While client loyalty is seen as a key driver of long-term profitability, not all companies recognise the importance of...

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News

Sanofi ejects chief executive Viehbacher

29th October 2014

 Sanofi ejects chief executive ViehbacherNews

Chris Viehbacher has departed from his role as chief executive of Sanofi after the company's board voted to remove him.Having taken over at the Paris-based company six years ago, German-Canadian...

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FDA panel backs wider use of Vertex cystic fibrosis drug

22nd October 2014

 FDA panel backs wider use of Vertex cystic fibrosis drugNews

More cystic fibrosis patients in the US should be eligible for treatment with Vertex Pharma's Kalydeco therapy, according to an FDA advisory committee.Yesterday the expert panel voted 13 to two...

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Regeneron's Eylea trumps rivals in NIH study

20th October 2014

 Regeneron's Eylea trumps rivals in NIH studyNews

Regeneron is claiming victory after a US-government sponsored trial has suggested its eye treatment Eylea is superior to its rivals in treating diabetic macular oedema.The US company has seized on...

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Roche tipped to lead Boehringer in IPF head-to-head

16th October 2014

 Roche tipped to lead Boehringer in IPF head-to-headNews

Patients in the US with serious lung disease idiopathic pulmonary fibrosis (IPF) have gone from no approved drugs to two after the FDA cleared products from Roche and Boehringer Ingelheim.The green...

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White Papers

Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Anchoring qualitative methodologies in business intelligence using smartphone apps

9th October 2014

 Anchoring qualitative methodologies in business intelligence using smartphone appsWhite Papers

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours...

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Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

Live debate Oct 29th - Managing diabetes - a real world view

Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons for non-adherence are complex as the nature of the condition involves adherence to...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Big Data & Analytics for Pharma Summit

5th November 2014 - 6th November 2014

Big Data & Analytics for Pharma Summit

The Big Data & Analytics for Pharma Summit returns to Philadelphia on November 5 & 6, boasting a lineup of the most influential pharmaceutical executives driving big data initiatives in...

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Sales and Multichannel Marketing Russia 2014

19th November 2014 - 20th November 2014

Sales and Multichannel Marketing Russia 2014

The Sales and Multichannel Marketing Russia 2014 is the meeting place for the industry's greatest sales, marketing & digital minds to come together to discuss topics that will form the...

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Asia Pacific Healthcare Policy Summit 2014

4th December 2014 - 5th December 2014

Asia Pacific Healthcare Policy Summit 2014

With a population skyrocketing towards 4 billion people as well as rapid economic growth, the healthcare industries in the Asia Pacific region are set to overtake those in the West....

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Pharma Customer Experience Management Excellence

4th December 2014 - 5th December 2014

Pharma Customer Experience Management Excellence

EBCG PHARMA CEM EXCELLENCE BRINGS TOGETHER INDUSTRY LEADERS TO SHARE PRACTICAL CUSTOMER-CENTRIC STRATEGIES. Speakers from leading companies such as Sanofi, MSD, Pfizer, Mylan, Janssen or GlaxoSmithKline will share highly practical...

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Jobs

Medical Writer

22nd October 2014

Medical Writer

Our client is looking for a Medical Writer with a can-do attitude to join their team in London. If you’ve got some healthcare agency experience under your belt, have a...

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Editorial Team Leader / Associate Editorial Director

22nd October 2014

Editorial Team Leader / Associate Editorial Director

This role will be working on long term global accounts and overseeing a team of six writers. This position might suit an experienced principal medical writer looking to take the...

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Associate Director - Med Comms

22nd October 2014

Associate Director - Med Comms

Our client is a fully integrated medical communications agency. They have an opportunity for an Associate Director to join their team and lead the strategic direction and tactical delivery of...

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Digital Project Manager - Med Comms

22nd October 2014

Digital Project Manager - Med Comms

Our client is seeking a Digital Project Manager to join their team and be based in their Cheshire office. The DPM manages projects from start to finish and is...

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Press Releases

Liftstream report finds ten men for every woman present in biotech boardrooms

23rd October 2014

Liftstream report finds ten men for every woman present in biotech boardrooms

London, October 23rd 2014 – Liftstream Ltd, a company providing executive recruitment services to the biotechnology sector, announces the publication of its new free gender diversity report, “Diversifying the Outlook...

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M3 and partners win Digital Sales Aid Award

14th October 2014

M3 and partners win Digital Sales Aid Award

M3 – the global provider of technology services in healthcare – has scooped the PM Society’s ‘Digital Sales Aid Award’,* for a campaign run in partnership with Rosemont and its agencies -...

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Pharma ‘cannot deliver patient centricity’

6th October 2014

Pharma ‘cannot deliver patient centricity’

eyeforpharma, London, September 2014:  Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus...

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Gower's latest Pharmaceutical and Healthcare Industry Catalogue

18th September 2014

Gower's latest Pharmaceutical and Healthcare Industry Catalogue

The latest Gower Pharmaceutical and Healthcare Industry Books Catalogue is now available online! Expanding on the Pharma and Health content this year, we have added details of books from our Governance & Leadership...

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