We found 857 records for "Marketing"

Articles

Pharma gets social: Ten tweet chats transforming pharma digital engagement

27th August 2015

 Pharma gets social: Ten tweet chats transforming pharma digital engagementArticles

Daniel Ghinn highlights why tweet chats are increasingly popular in the healthcare space.The past few years have seen healthcare companies take to Twitter increasingly to host and participate in public...

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The power of the #hashtag

25th August 2015

 The power of the #hashtagArticles

This new series examines five ways in which social media is having an impact on the pharmaceutical and medical device industries, focusing on how it can be harnessed to help...

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How pharma can achieve digital excellence

21st August 2015

 How pharma can achieve digital excellenceArticles

In order to reap the rewards available in the digital space, marketers need to realise that users control the channel and then think like users in implementing a content plan...

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7 Questions: Emma Greenwood on advancing research in cancer

3rd August 2015

 7 Questions: Emma Greenwood on advancing research in cancerArticles

pharmaphorum spoke to the head of policy development at the influential cancer charity about how it is supporting research and increasing the numbers who survive the disease.What prompted you to...

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News

A yes for Gilead, AbbVie and BMS hepatitis drugs, but NICE restricts use

29th July 2015

 A yes for Gilead, AbbVie and BMS hepatitis drugs, but NICE restricts useNews

NICE has given the green light to three new hepatitis C treatments, but has specified precisely which patients can receive which drugs, based on the patient's genotypes, and the progression...

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Novartis bullish on Entresto launch, but not until 2016

22nd July 2015

 Novartis bullish on Entresto launch, but not until 2016News

The prospects for Novartis' new heart failure drug Entresto dominated discussions during its second-quarter results meeting this week, as the company fielded questions about the expected take-up of the drug.Entresto...

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Lixiana launch means UK doctors are 'spoilt for choice'

10th July 2015

 Lixiana launch means UK doctors are 'spoilt for choice'News

Daiichi Sankyo has launched its Lixiana product onto the UK market, where it becomes the fourth novel oral anti-coagulant (NOAC) available to treat and prevent clot-related disorders.Lixiana (edoxaban) was approved...

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Sales of Apple Watch plummet by 90 per cent

10th July 2015

 Sales of Apple Watch plummet by 90 per centNews

Sales of the Apple Watch have nosedived by 90 per cent since its release in April, according to new research.The Apple Watch was one of the most eagerly awaited new...

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White Papers

Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data.New...

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Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Audio & Video

Live webinar: Accelerate the success of your brand launch

    Join this webinar to hear case studies and key success factors in using real world data and market insights for more targeted, successful brand launches.Our industry is on the precipice...

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Available on demand: Changing behaviour: Is it possible without behavioural segmentation?

  Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source,...

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Events

Asia Pacific Meeting of ISMPP (Beijing, China)

30th August 2015

Asia Pacific Meeting of ISMPP (Beijing, China)

Medical publication professionals responsible for Asia Pacific publications will be able to explore challenges and opportunities relevant to their roles at the upcoming 2015 Asia Pacific Meeting of ISMPP (Beijing,...

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Asia Pacific Meeting of ISMPP (Tokyo, Japan)

2nd September 2015

Asia Pacific Meeting of ISMPP (Tokyo, Japan)

Medical publication professionals responsible for Asia Pacific publications will be able to explore challenges and opportunities relevant to their roles at the upcoming 2015 Asia Pacific Meeting of ISMPP (Beijing,...

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Content Marketing World 2015

8th September 2015

Content Marketing World 2015

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You’ll leave with all the...

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Global Pharma Marketing Leaders 2015

21st September 2015 - 22nd September 2015

Global Pharma Marketing Leaders 2015

AN EXCLUSIVE SUMMIT FOR PHARMA MARKETING EXECUTIVES. As the landscape of pharmaceutical business continues to evolve, pharma companies, in particular pharma marketing executives need to explore different groundbreaking ways to...

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Press Releases

QuDoS in MS Awards - still time to enter

25th August 2015

QuDoS in MS Awards - still time to enter

There is just 1 week left until the entry deadline for the QuDoS in MS Awards (7th September 2015). Established to recognise Quality in the Delivery of Services in Multiple Sclerosis, the...

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McCann Complete Medical expands into central Manchester with additional offices

12th August 2015

McCann Complete Medical expands into central Manchester with additional offices

Recent growth and a desire to attract new talent have led McCann Complete Medical to open its first office in central Manchester. Based in City Tower, Piccadilly, the new office...

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ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC (Beijing)

21st July 2015

ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC (Beijing)

                                                                                                 520 White Plains Road, Suite 500, Tarrytown,NY 10591 /Tel&Fax:9146184453/  Email:ismpp@ismpp.org   FOR IMMEDIATE RELEASE:   ISMPP AnnouncesInaugural Meeting in Asia Pacific   Tarrytown,NY, July 10,2015:     ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC The International Society for Medical Publication Professionals...

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ISMPP Announces Inaugural Meeting in Asia Pacific (Tokyo)

16th July 2015

ISMPP Announces Inaugural Meeting in Asia Pacific (Tokyo)

                                                                                                 520 White Plains Road, Suite 500, Tarrytown,NY 10591 /Tel&Fax:9146184453/  Email:ismpp@ismpp.org   FOR IMMEDIATE RELEASE:   ISMPP AnnouncesInaugural Meeting in Asia Pacific (Tokyo)   Tarrytown,NY, July 1,2015:     ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC The International Society for Medical Publication...

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