We found 733 records for "Marketing"

Articles

Broadening the RWD conversation

26th November 2014

 Broadening the RWD conversationArticles

There can be few pharma CEOs who are not acutely aware of the data revolution exploding around them and the need to enhance their data analytics capabilities. But technical expertise...

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The ills inflicted by poor strategy

21st November 2014

 The ills inflicted by poor strategy Articles

If brand managers adopt a policy of 'doing no harm', as doctors do, then strategies will be taken seriously and the outcomes will be the best possible, for the brand...

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Tunnah’s musings: Defining medical influence and opinion leaders in a digital world

18th November 2014

 Tunnah’s musings: Defining medical influence and opinion leaders in a digital worldArticles

As information and connectivity have been democratised by social media and other online channels, Paul Tunnah muses on the nature of influence in the modern world and how pharma can...

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Putting marketing excellence into practice

11th November 2014

 Putting marketing excellence into practiceArticles

Senior management in pharma needs to get serious about maximising the potential of its assets - and driving excellence in marketing planning is a key part of that. But what...

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News

Vertex's future riding on CF combination

6th November 2014

 Vertex's future riding on CF combinationNews

A new two-drug combination to treat cystic fibrosis has been filed in Europe and the US by Vertex, and could expand greatly the number of patients with the life-limiting disease...

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Arzerra gains NICE nod - but Imbruvica is waiting in the wings

5th November 2014

 Arzerra gains NICE nod - but Imbruvica is waiting in the wingsNews

GlaxoSmithKline has secured NICE approval for Arzerra, its chronic lymphocytic leukaemia (CLL) treatment – with a little help from a major discount.The company has failed to make a success out...

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Bayer, Novo Nordisk report healthy third-quarter figures

31st October 2014

 Bayer, Novo Nordisk report healthy third-quarter figuresNews

The third-quarter results season continues in a positive vein, with both Bayer and Novo Nordisk reporting higher revenues and profits.Bayer raised its forecasts for the year after putting in what...

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Sanofi ejects chief executive Viehbacher

29th October 2014

 Sanofi ejects chief executive ViehbacherNews

Chris Viehbacher has departed from his role as chief executive of Sanofi after the company's board voted to remove him.Having taken over at the Paris-based company six years ago, German-Canadian...

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White Papers

"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Healthcare Innovation: the big ideas shaping the future of pharma

17th November 2014

 Healthcare Innovation: the big ideas shaping the future of pharmaWhite Papers

The transformation taking place in healthcare is challenging for everyone and adaptability is key for the pharma industry's continued success.Long production cycles, concentration on specialist drugs with high price tags,...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Anchoring qualitative methodologies in business intelligence using smartphone apps

9th October 2014

 Anchoring qualitative methodologies in business intelligence using smartphone appsWhite Papers

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Beyond The Pill

27th November 2014 - 29th November 2014

Beyond The Pill

The Beyond the Pill conference provides examples of commercial engagement approaches pharma can use to reach integrated healthcare systems, such as ACOs. It also examines patient-centric marketing solutions pharma can...

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Asia Pacific Healthcare Policy Summit 2014

4th December 2014 - 5th December 2014

Asia Pacific Healthcare Policy Summit 2014

With a population skyrocketing towards 4 billion people as well as rapid economic growth, the healthcare industries in the Asia Pacific region are set to overtake those in the West....

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Pharma Customer Experience Management Excellence

4th December 2014 - 5th December 2014

Pharma Customer Experience Management Excellence

EBCG PHARMA CEM EXCELLENCE BRINGS TOGETHER INDUSTRY LEADERS TO SHARE PRACTICAL CUSTOMER-CENTRIC STRATEGIES. Speakers from leading companies such as Sanofi, MSD, Pfizer, Mylan, Janssen or GlaxoSmithKline will share highly practical...

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3rd Content Marketing for Life Sciences

4th December 2014 - 5th December 2014

3rd Content Marketing for Life Sciences

Content marketing is redefining the way life science marketers are structuring, delivering and measuring their campaigns. Shifting from solely outlining product benefits and characteristics, this form of marketing seeks to...

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Press Releases

pharmaphorum premium media - 20% discount before end of November 2014

27th November 2014

pharmaphorum premium media - 20% discount before end of November 2014

During 2014, pharmaphorum media produced three premium reports on subjects central to pharma operations in these turbulent times. One focuses on the emergence of patient opinion leaders; another on how...

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NHS England and Doctors.net.uk deliver urgent Ebola advice to doctors

21st November 2014

NHS England and Doctors.net.uk deliver urgent Ebola advice to doctors

An innovative electronic alerts service has been used by the Medical Director of NHS England to deliver important information and advice about Ebola to doctors across the NHS in England....

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Synergy Vision’s Ffyona Dawber wins Gold and Silver at the 2014 Stevie Awards for Women in Business

19th November 2014

Synergy Vision’s Ffyona Dawber wins Gold and Silver at the 2014 Stevie Awards for Women in Business

Ffyona Dawber has scooped two prestigious Stevie® Awards at the 11th annual Stevie Awards for Women in Business held in New York, beating 10 others on the night to receive...

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pharmaphorum and The PM Society join forces to deliver a big breakfast.

7th November 2014

pharmaphorum and The PM Society join forces to deliver a big breakfast.

Working in collaboration with pharmaphorum, the PM Society is now offering its highly successful Digital Breakfast monthly webinar series as a platform for companies and organisations to provide their own...

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