We found 933 records for "Marketing"

Articles

Pharma needs hybrid sales and marketing rep

18th April 2016

 Pharma needs hybrid sales and marketing rep Articles

Robert Chu and Richie Etwaru tell Craig Sharp that pharma has to orchestrate a truly integrated effort from sales and marketing teams to attain commercial effectiveness.  Craig Sharp   This year's eyeforpharma Barcelona...

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Could medical science liaison teams revive pharma’s reputation?

7th April 2016

 Could medical science liaison teams revive pharma’s reputation?Articles

The growth of medical science liaison (MSL) teams is helping pharma communicate with healthcare professionals in a more 'peer-to-peer' way, and could help improve frontline relations. But has pharma developed...

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Want pharma website success? Make it about your audience

6th April 2016

 Want pharma website success? Make it about your audienceArticles

Just follow three simple rules to avoid the common mistake of building a 'product website' for US patients, says Richard Meyer.Whatever you might think, patients do want support from pharma...

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Tunnah’s musings: Six pharma trends from eyeforpharma Barcelona

24th March 2016

 Tunnah’s musings: Six pharma trends from eyeforpharma BarcelonaArticles

An ominous sign that eyeforpharma Barcelona was in its 13th year last week? Not at all, says Paul Tunnah, as he muses on how the conversation has genuinely evolved and...

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News

Merck hires Pfizer's Martinez-Davis to head up cancer division

15th April 2016

 Merck hires Pfizer's Martinez-Davis to head up cancer divisionNews

Germany's Merck has appointed Maya Martinez-Davis as global head of oncology for its biopharma business, attracting her away from a senior role at Pfizer, its key partner in the therapy...

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FDA accepts Hikma's filing for generic of GSK's Advair

8th April 2016

 FDA accepts Hikma's filing for generic of GSK's AdvairNews

Hikma's filing for a generic version of GlaxoSmithKline's Advair Diskus has been accepted by the FDA.The abbreviated new drug application (ANDA) for the fluticasone propionate and salmeterol inhalation powder –...

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Frozen yoghurt at congress lands Mylan in hot water

6th April 2016

 Frozen yoghurt at congress lands Mylan in hot waterNews

Mylan has been ruled in breach of the UK pharma industry Code of Conduct after it served up frozen yoghurt at a medical congress in London.The generics and specialist pharma...

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FDA rejects Newron's Parkinson's drug, better news for potential Acadia blockbuster

30th March 2016

 FDA rejects Newron's Parkinson's drug, better news for potential Acadia blockbusterNews

Newron and Zambon's Parkinson's disease drug, Xadago (safinamide), has been rejected by the Food and Drug Administration – but the regulator's advisors have backed Acadia Pharmaceuticals' potential Parkinson's pyschosis blockbuster,...

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White Papers

Patient centricity: How does Boehringer Ingelheim UK measure up?

9th February 2016

 Patient centricity: How does Boehringer Ingelheim UK measure up?White Papers

Patient centricity is a subject that is massively talked about but few can 'walk the talk'. Fewer still can demonstrate what that walk has achieved and where it is headed. In 2015 Boehringer Ingelheim UK...

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Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of both

8th October 2015

 Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothWhite Papers

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although traditional...

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Next-generation brand launches: Global health data and insights can transform your business

14th September 2015

 Next-generation brand launches: Global health data and insights can transform your businessWhite Papers

Life Sciences companies face challenges today in achieving their revenue forecast and return on investment from brand launches. Much of this is driven by access to critical data, and their ability to...

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Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data....

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Audio & Video

Available on demand: Disrupting and improving customer engagement with predictive insights

  There are clear benefits for both Life Sciences companies and their customers in significantly improving the way they engage. Be it in terms of reputation, efficiency, profitability, or even relationship...

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Available on demand – The Creative Debate: Why creativity is key to true patient centricity in pharma

  Meeting the needs of both patients, and healthcare professionals, in today's fast changing communications landscape can be challenging, particularly against the backdrop of compliance. Putting creativity at the heart of the process...

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Events

2016 Pharma CI Asia Conference & Exhibition

14th June 2016 - 15th June 2016

2016 Pharma CI Asia Conference & Exhibition

The 2016 Pharma CI Asia Conference (June 14-15, Hong Kong) is the industry's gold standard event for senior level pharma, biotech, and medical device professionals who seek the latest in...

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2016 Canadian Pharma Market Research Conference

22nd June 2016 - 23rd June 2016

2016 Canadian Pharma Market Research Conference

The Canadian Pharma Market Research Conference (June 22-23, 2016, Toronto) is the premier gathering of senior-level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. This prestigious event brings...

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Press Releases

IMS Health UKI prepares for new Market Access solutions

22nd April 2016

IMS Health UKI prepares for new Market Access solutions

IMS Health has appointed Alison Kneen who has 31 years of experience in the industry as Principal to its rapidly expanding UKI Market Access team. Alison brings extensive market access experience...

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Viseven announces integration with Oracle Cloud

8th April 2016

Viseven announces integration with Oracle Cloud

TALLINN, April 8, 2016 – Today, Viseven unveiled Viseven CLM application in Oracle Cloud Marketplace to help partners build meaningful communication with HCPs and collect valuable feedback during the call. Through...

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Viseven to Deliver Keynote Address on Digital Engagement Strategies at Annual Digital Pharma Summit

4th April 2016

Viseven to Deliver Keynote Address on Digital Engagement Strategies at Annual Digital Pharma Summit

BASEL, March 29, 2016 – Viseven CEO Nataliya Andreychuk will deliver a keynote address on the opening day of Annual Digital Pharma Summit, underscoring the challenges in crafting personalized message, to deliver...

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Seven Stones walks the walk. Land's End to John O'Groats for Sport Relief

22nd March 2016

Seven Stones walks the walk. Land's End to John O'Groats for Sport Relief

At Seven Stones we’ve made it our business to understand the benefits of physical activity. And we practice what we preach. To raise money for Sport Relief we will be running, rowing,...

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