We found 822 records for "Marketing"

Articles

Tunnah’s musings: building the right relationship between patients and pharma

28th May 2015

 Tunnah’s musings: building the right relationship between patients and pharmaArticles

This month, Paul Tunnah is cautiously optimistic that the value of engaging with patients is starting to be recognised across the pharmaceutical industry, but muses on how this should be...

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Innovative smaller firms to break into pharma's top 20

26th May 2015

 Innovative smaller firms to break into pharma's top 20Articles

After decades of a few major pharma companies dominating the industry, a new generation of small but often highly innovative companies are breaking into the sector's top division, reports Andrew...

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Successful brand building means solving customer problems

21st May 2015

 Successful brand building means solving customer problemsArticles

Pharma marketers need to listen to HCPs and patients to find out what issues they face and then position products to meet these needs.In a recent presentation Michael Holgate, founding...

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Customer centricity: learn from other sectors

13th May 2015

 Customer centricity: learn from other sectorsArticles

Pharma must take a serious look at other areas of business to learn how to deliver true, relevant customer centric thinking, which will lead to greater brand loyalty and success.'Customer...

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News

Investors cautious on Alexion's $8.4bn Synageva bid

8th May 2015

 Investors cautious on Alexion's $8.4bn Synageva bidNews

Alexion is confident its $8.4bn takeover of Synageva will give it another blockbuster product - but a slump in its shares suggests investors may take a bit of convincing.The announcement on Wednesday...

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Cardiovascular study sets Sanofi on course to refile Lyxumia

20th April 2015

 Cardiovascular study sets Sanofi on course to refile LyxumiaNews

Sanofi's diabetes therapy Lyxumia has been given a clean bill of health in a cardiovascular outcomes trial, opening the door for the company to file the drug for approval in...

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Deal agreed at last on GSK's Bexsero in UK

30th March 2015

 Deal agreed at last on GSK's Bexsero in UKNews

After months of delay, GlaxoSmithKline has agreed a deal with the UK government that will allow its meningitis B (MenB) vaccine Bexsero to be added to the NHS' routine childhood...

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Novartis drug gets 'Promising Innovative Medicine' status in UK

30th March 2015

 Novartis drug gets 'Promising Innovative Medicine' status in UKNews

Novartis's cancer drug Zykadia has become one of the first drugs to snag Promising Innovation Medicine status in the UK's new early access scheme.The Early Access to Medicines Scheme (EAMS)...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Audio & Video

Available on demand: Exclusive debate/webinar: The Future of Medical Communications: Physicians’ Needs and Predictions

  The way that physicians want and need to consume information has changed dramatically over recent years and continues to evolve rapidly. Working in conjunction with Ashfield Healthcare Communications, this event...

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Being Patient-centric is being Family-centric

  Cancer survivor and patient opinion leader Andrew Schorr and his wife Esther Schorr discuss how families should be involved in decision-making around care for patients. Filmed at last week's eyeforpharma...

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Events

Life Sciences Trainers Conference

1st June 2015 - 4th June 2015

Life Sciences Trainers Conference

The LTEN (formerly SPBT) Annual Conference is the only training conference designed entirely for pharmaceutical, biotech, medical device and diagnostic learning and development professionals. No manufacturing, aerospace, IT or automotive...

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Webinar: The right e-detailing content for rich data

3rd June 2015

Webinar: The right e-detailing content for rich data

Data is the fuel for your digital communication – powering you to not only learn about your customers but communicate more effectively too. But to get actionable data you need...

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Real World Evidence Europe 2015

3rd June 2015 - 4th June 2015

Real World Evidence Europe 2015

Real World Evidence Europe, now in its 3rd year, gathers Europe’s top thought leaders in the RWE space with case studies, panel discussions, networking and expert speakers from Pfizer, Sanofi,...

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Market Access & Pricing Excellence

3rd June 2015 - 4th June 2015

Market Access & Pricing Excellence

Market Access & Pricing Excellence 2015 is Europe’s most comprehensive pharma access & pricing summit, with 3 unique tracks focusing on Operational Excellence, HTA & Policy and Real World Evidence....

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Press Releases

New recruit at Cognite

21st May 2015

New recruit at Cognite

Cognite is pleased to announce that Arun Dhillon has joined the company as an Account Director. Arun was previously with ICC Lowe (formerly Brand(x)) working out of the Zurich office...

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Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

15th April 2015

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

  The eagerly awaited second edition of Arthur G. Cook's Forecasting for the Pharmaceutical Industry is now available from Gower.     Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as...

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LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM MENTAL FITNESS OF BRITISH WORK FORCE

13th April 2015

LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM  MENTAL FITNESS OF BRITISH WORK FORCE

Scientifically designed cognitive evaluation programme to boost cognitive health and help cut £26bn annual cost of mental health issues to business   MyCognition, the UK’s leading provider of cognitive health technologies, today...

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The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

2nd April 2015

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

On May12th CreateHealth.io will define a clear methodology and share proven tactics used to develop customer centric services that improve patient outcomes. Here's a snap shot:· Learn to support customers...

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