We found 778 records for "Marketing"

Articles

Applying marketing thinking to the clinical trial process

4th March 2015

 Applying marketing thinking to the clinical trial processArticles

In order to attract and retain patients for a clinical trial, clinical teams should start early on planning and implementing their marketing strategies. Ken Wallace suggests the patient recruitment questions...

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A sea-change in rare disease drug development

27th February 2015

 A sea-change in rare disease drug developmentArticles

With the annual Rare Disease Day taking place tomorrow, Caroline Mathie and Dilip Phadnis give an overview of orphan drug development and consider how marketing strategies for these products need...

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No patient is an island

24th February 2015

 No patient is an islandArticles

Pharma has rightly turned the spotlight on patients – but to do the job properly, it needs to look beyond the patient in isolation, and consider the influence of, and...

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Tunnah’s musings: Looking beneath the big issues in cancer

20th February 2015

 Tunnah’s musings: Looking beneath the big issues in cancerArticles

In his first musings of 2015, Paul Tunnah explains how a new initiative, Healthcare Partners, has been keeping him busy and how he hopes it can make a positive short-term...

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News

Bayer sets big targets for 2015

27th February 2015

 Bayer sets big targets for 2015News

Bayer will need a stellar performance from its growth products this year, as it is predicting a €4 billion increase in group sales to €46 billion in 2015.The company is...

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Tough times ahead in US market for Glaxo and AZ

17th February 2015

 Tough times ahead in US market for Glaxo and AZNews

GlaxoSmithKline has replaced the head of its North American business unit as it struggles to maintain sales in its biggest market.Meanwhile, AstraZeneca has also been dealt a major blow to its...

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AstraZeneca set for bleak two years as blockbusters expire

5th February 2015

 AstraZeneca set for bleak two years as blockbusters expireNews

AstraZeneca is bracing itself for two years of shrinking sales as two of its three remaining blockbusters, Nexium and Crestor, go off patent.The company now looks to have shaken off...

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Abivax drug could be key to 'functional cure' for HIV

3rd February 2015

 Abivax drug could be key to 'functional cure' for HIVNews

Just one year after it was formed, French biopharma company Abivax has started dosing HIV patients in a trial of a new drug that it claims could provide long-lasting control...

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White Papers

Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Healthcare Innovation: the big ideas shaping the future of pharma

17th November 2014

 Healthcare Innovation: the big ideas shaping the future of pharmaWhite Papers

The transformation taking place in healthcare is challenging for everyone and adaptability is key for the pharma industry's continued success.Long production cycles, concentration on specialist drugs with high price tags,...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Duphat 2015

8th March 2015

Duphat 2015

DUPHAT is the premier Pharmaceutical and Technology event in the Middle East launched in 1995 by INDEX® Conferences and Exhibitions Org. Est., a member of INDEX Holding in collaboration with...

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The future for health technologies: innovation, funding and regulation

18th March 2015

The future for health technologies: innovation, funding and regulation

This seminar will look at next steps for the development and implementation of health technologies, challenges for wider take-up and investment, and the impact of digital health advancements on financial...

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5th Annual Pharmaceutical Sales Training and Development Conference

23rd March 2015 - 24th March 2015

5th Annual Pharmaceutical Sales Training and Development Conference

Discuss the latest sales strategies within a changing healthcare landscape and virtual-dependent environment while utilizing innovative learning theories to ensure continuous learning, retention and professional development....

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Barcelona 2015

24th March 2015 - 26th March 2015

Barcelona 2015

eyeforpharma Barcelona 2015 is the leading commercial pharma event in the world – now in its 13th year, the conference will address the era of customer empowerment. As your customer takes...

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Press Releases

Adelphi Research UK Refreshes Corporate Brand & Positioning

4th March 2015

Adelphi Research UK Refreshes Corporate Brand & Positioning

    Adelphi Research UK has a strong heritage of providing robust market research in the healthcare sector. Established since 2000, they have extensive expertise in pharma, and also span OTC and...

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Replace the term ‘Key Opinion Leader' say international medical experts

4th March 2015

Replace the term ‘Key Opinion Leader' say international medical experts

New research reveals pharmaceutical and medical attitudes to ‘KOL’ terminology Nearly two-thirds (62%) of medical experts believe the pharmaceutical industry should replace the term Key Opinion Leader (KOL)1 – according to...

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ICC Lowe launches in-house digital content division.

18th February 2015

ICC Lowe launches in-house digital content division.

LONDON (UK), 16 February 2015 – ICC Lowe offers clients an in-house, dedicated digital content production department at their offices in London and Zurich.   The new offering that is already working...

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Travelodge vs Pfizer: How to build a customer experience roadmap for pharma

9th February 2015

Travelodge vs Pfizer: How to build a customer experience roadmap for pharma

Travelodge vs Pfizer: How to build a customer experience roadmap for pharma Last week Travelodge (Andrew Archibald Director of Customer Experience) debated with Pfizer (Mike Bellis - Customer Experience) on how customer experience (CX) should underpin all multi-channel...

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