We found 671 records for "Marketing"

Articles

Omnichannel marketing for pharma

31st July 2014

 Omnichannel marketing for pharmaArticles

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors...

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Building brand loyalty through holistic customer management

24th July 2014

 Building brand loyalty through holistic customer managementArticles

Pharma companies are looking at non-related industries with a track record in digital innovation to benchmark their own digital activities, but overall they continue to make slow progress in digital...

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Tunnah’s musings: The difference between listening and understanding

23rd July 2014

 Tunnah’s musings: The difference between listening and understandingArticles

The pharmaceutical industry has always been obsessed with conducting extensive research to underpin its activities, but Paul Tunnah wonders whether, in our quest to analyse everything to the highest level...

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A digital revolution for patient care

22nd July 2014

 A digital revolution for patient careArticles

The digital maturity of life sciences companies will change significantly in the next three years as digital technology yields a wealth of data that provides opportunities to drive more innovation,...

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News

AstraZeneca to pay up to $2 billion for Almirall respiratory franchise

30th July 2014

 AstraZeneca to pay up to $2 billion for Almirall respiratory franchiseNews

AstraZeneca has made a bold move to expand its respiratory franchise by buying up drugs and pipeline candidates from Spanish pharma company Almirall.AstraZeneca will pay the Barcelona-headquartered pharma company $875...

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Australian Health Minister's bid to censor CF comments backfires

28th July 2014

 Australian Health Minister's bid to censor CF comments backfiresNews

Australia's Health Minister Peter Dutton may be regretting his decision to remove posts on his Facebook account complaining about access to Vertex' cystic fibrosis drug Kalydeco.Patients and carers for people...

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GSK struggles to maintain respiratory dominance

24th July 2014

 GSK struggles to maintain respiratory dominanceNews

Something seems to be going awry with GlaxoSmithKline's game plan for its respiratory franchise, with new products positioned to replace ageing blockbuster Advair/Seretide not performing in the field.Group sales fell...

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BMS and Ono to collaborate on immunotherapy combinations in Japan

24th July 2014

 BMS and Ono to collaborate on immunotherapy combinations in JapanNews

Plans for the first global launch of Opdivo, the first in a new class of immunotherapy which promise a major advance in cancer treatment, are moving ahead in Japan.Japanese pharma...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

View the recorded webinar - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Is there common ground for engagement between doctors and pharma?

  The growth of online networks for doctors has been accompanied by recognition from the pharmaceutical industry that these digital meeting grounds can be a fertile place for marketing and medical...

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Events

2nd Annual MEDICAL AFFAIRS LEADERS FORUM ASIA

5th August 2014 - 6th August 2014

2nd Annual MEDICAL AFFAIRS LEADERS FORUM ASIA

Asia’s pharma market is already worth more than $200 billion and is expected to grow exponentially each year going forward. The population in Asia is over 4 billion and the...

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4th Annual MARKET & PATIENT ACCESS in LATIN AMERICA

19th August 2014 - 20th August 2014

4th Annual MARKET & PATIENT ACCESS in LATIN AMERICA

This two-day event will allow all participants the ability to learn about the current market access approaches which are required for each market in order for them to have greater...

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Pharmaceutical Congress Asia

26th August 2014 - 29th August 2014

Pharmaceutical Congress Asia

The Pharmaceutical Congress Asia recognizes the importance of strong partnerships to drive innovation, development and winning products and services in Asia’s growing pharmaceutical industry. Packed with case studies from market...

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4th Annual Pre-Filled Syringes 2014

2nd September 2014 - 4th September 2014

4th Annual Pre-Filled Syringes 2014

A three day solution-led and networking conference, the agenda has been designed exclusively by drug developers to help you drive device and combination product innovation, ensure regulatory compliance and optimize...

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Jobs

Account Manager

25th July 2014

Account Manager

OPEN LEC is the creative, advertising and brand communications practice within OPEN Health. We specialise in launching and revitalising healthcare brands. Within the past 12 months, we’ve successfully launched a...

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Press Releases

PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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Global Cancer Conference inspires M3’s largest highlights programme

18th July 2014

Global Cancer Conference inspires M3’s largest highlights programme

M3, the global provider of technology services in healthcare, is running its largest ever digital conference highlights programme for doctors, spanning 16 European countries and five specialties. The programme, which...

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NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

16th July 2014

NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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