We found 702 records for "Marketing"

Articles

Reality medicine: How payers, regulators and pharma are working with real-world data

18th September 2014

 Reality medicine: How payers, regulators and pharma are working with real-world dataArticles

  Publication Date: September 2014 Price: £395 individual license* £1,495 company license* (10 users) £2,995 global licence* Format: PDF Pages: 32 Words: 12,000 Graphics: 7 Expert interviews: 6 * plus VAT where applicable   Click here for a summary preview   Reality medicine: How...

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Rewarding the best in digital innovation

17th September 2014

 Rewarding the best in digital innovation  Articles

With the PM Society's annual Digital Awards set to take place next week, pharmaphorum talks to co-chair of the Society and chair of the awards, Rachel Farrow, to get the...

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Applying closed loop marketing in pharma

9th September 2014

 Applying closed loop marketing in pharmaArticles

Technological development has given companies the ability to analyse their customers and tailor communications to individual needs, but how many are actually following through with truly personalised messages?As an industry...

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Content review systems for the Social Media Age

4th September 2014

 Content review systems for the Social Media AgeArticles

In order to engage effectively on social media channels, pharma marketers need the freedom to create imaginative content backed by an internal review system which can adapt swiftly to the...

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News

Side effect fears weigh on Merck osteoporosis drug

16th September 2014

 Side effect fears weigh on Merck osteoporosis drugNews

Positive efficacy data for Merck's osteoporosis drug candidate odanacatib have been undermined by doubts about safety and a decision to hold back filing of the drug until mid-2015.Merck (known as...

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Gilead signs Sovaldi generics deal for 91 developing countries

15th September 2014

 Gilead signs Sovaldi generics deal for 91 developing countriesNews

Gilead has signed a deal with seven India-based generics firms which will see them manufacture hepatitis C drug Sovaldi for no fewer than 91 developing countries.The deal is an extremely...

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Daclizumab HYP tops Avonex in multiple sclerosis trial

15th September 2014

 Daclizumab HYP tops Avonex in multiple sclerosis trialNews

Biogen Idec and AbbVie's multiple sclerosis candidate daclizumab HYP has moved a little closer to approval after outperforming interferon beta therapy in a Phase III trial.The subcutaneously-administered, once-monthly drug achieved...

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Xtandi approved as first line prostate cancer treatment

15th September 2014

 Xtandi approved as first line prostate cancer treatmentNews

Prostate cancer drug Xtandi has been given FDA approval for use as a first line treatment for metastatic castration-resistant prostate cancer (CRPC).The new approval allows Astellas and Medivation's Xtandi to...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

Live webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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View the recorded webinar - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Events

BIT's 4th Annual Low Carbon Earth Summit-2014 (LCES2014)

21st September 2014 - 23rd September 2014

BIT's 4th Annual Low Carbon Earth Summit-2014  (LCES2014)

Therefore, LCES-2014 will continue to explore the solutions of this issue and bring together the top academics, researchers and businessmen, from the related fields, to present their latest research results,...

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ePharma West

22nd September 2014 - 24th September 2014

ePharma West

ePharma Summit West is the meeting place for life science marketers to innovate, create, and evaluate their digital marketing programs. We bring together the leaders and innovators for 3 days...

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Big Data in Pharma

23rd September 2014

Big Data in Pharma

The volume of data is exploding, challenging drug makers’ ability to transform this data into additional revenue. But companies who can exploit big data and analytics have the potential to...

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4th Annual Pharma Commercial and Sales Force Effectiveness Summit

23rd September 2014 - 25th September 2014

4th Annual Pharma Commercial and Sales Force Effectiveness Summit

The pharmaceutical industry is facing an intense transformation and companies are trying to adapt their commercial models for competitive advantage and a new degree of engagement. Although key account management is...

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Press Releases

Gower's latest Pharmaceutical and Healthcare Industry Catalogue

18th September 2014

Gower's latest Pharmaceutical and Healthcare Industry Catalogue

The latest Gower Pharmaceutical and Healthcare Industry Books Catalogue is now available online! Expanding on the Pharma and Health content this year, we have added details of books from our Governance & Leadership...

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AXA, Virgin & Cranfield produce roadmap for CX in healthcare

11th September 2014

AXA, Virgin & Cranfield produce roadmap for CX in healthcare

"Great customer experience should underpin how services and interventions are designed and implemented". Martin Bellingham, Head of Insight, AXA PPP HealthcareIf you share this sentiment (and most in healthcare do),...

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Siren Interactive Announces New Leadership, Staff Members and Location

12th August 2014

Siren Interactive Announces New Leadership, Staff Members and Location

Chicago, IL  – Siren Interactive, a rare disease marketing agency, has announced the addition of a new president, three new staff members and a new location of its headquarters. Suzanne Tsuchiya,...

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PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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