We found 683 records for "Marketing"

Articles

Behavioural economics: a powerful tool to examine decision-making

22nd August 2014

 Behavioural economics: a powerful tool to examine decision-makingArticles

Behavioural economics can be used to frame market researchers' questions so as to ensure respondents' answers are the most accurate and unbiased as possible, thereby informing more effective brand campaigns.Isn't...

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The future of the UK pharma market: Part One: the global context

19th August 2014

 The future of the UK pharma market:  Part One: the global contextArticles

The UK's reputation as a problematic, slow uptake market doesn't capture the whole picture – it is a pioneer in many respects, and still a key market for new product...

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The mobile moonshot

18th August 2014

 The mobile moonshotArticles

Though mobile phone apps have long been regarded as potential 'game changers' in healthcare, the journey has been slower than many digital gurus expected, with surprisingly few apps actually designed...

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Tunnah’s musings: Does pharma put profits before patients?

14th August 2014

 Tunnah’s musings: Does pharma put profits before patients?Articles

As the pharma industry repeatedly comes under fire for pricing new medicines out of the reach of cash-strapped healthcare systems, Paul Tunnah asks the difficult question of whether it should...

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News

Eisai files Fycompa for wider epilepsy use

20th August 2014

 Eisai files Fycompa for wider epilepsy useNews

Eisai is looking to extend the use of its epilepsy treatment Fycompa into use as adjunctive treatment of serious seizures uncontrolled by existing treatment.Eisai has just submitted the drug to the EMA for...

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Claims of GSK corruption in Syria widen

12th August 2014

 Claims of GSK corruption in Syria widenNews

GlaxoSmithKline is facing yet more scrutiny over its business practices, with claims emerging of bribery in its Syrian prescription drugs business adding to earlier allegations about its consumer health operations.The...

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Boehringer, Lilly get US green light for delayed diabetes drug

4th August 2014

 Boehringer, Lilly get US green light for delayed diabetes drugNews

Boehringer Ingelheim and Eli Lilly have finally secured approval for its diabetes drug Jardiance in the US after a several months delay.The US Food and Drug Administration (FDA) cleared Jardiance...

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AstraZeneca to pay up to $2 billion for Almirall respiratory franchise

30th July 2014

 AstraZeneca to pay up to $2 billion for Almirall respiratory franchiseNews

AstraZeneca has made a bold move to expand its respiratory franchise by buying up drugs and pipeline candidates from Spanish pharma company Almirall.AstraZeneca will pay the Barcelona-headquartered pharma company $875...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

View the recorded webinar - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Is there common ground for engagement between doctors and pharma?

  The growth of online networks for doctors has been accompanied by recognition from the pharmaceutical industry that these digital meeting grounds can be a fertile place for marketing and medical...

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Events

Pharmaceutical Congress Asia

26th August 2014 - 29th August 2014

Pharmaceutical Congress Asia

The Pharmaceutical Congress Asia recognizes the importance of strong partnerships to drive innovation, development and winning products and services in Asia’s growing pharmaceutical industry. Packed with case studies from market...

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4th Annual Pre-Filled Syringes 2014

2nd September 2014 - 4th September 2014

4th Annual Pre-Filled Syringes 2014

A three day solution-led and networking conference, the agenda has been designed exclusively by drug developers to help you drive device and combination product innovation, ensure regulatory compliance and optimize...

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PharmaForce 2014

3rd September 2014 - 5th September 2014

PharmaForce 2014

Now in its 9th year, PharmaForce brings together 250 senior-level sales force effectiveness and multi-channel marketing executives to learn, network, and formulate strategy. Covering key topical discussion points such as;...

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Content Marketing World

8th September 2014

Content Marketing World

Content Marketing World, the largest content marketing event on the planet, is the one event where you can learn and network with the best and the brightest in the content...

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Press Releases

Siren Interactive Announces New Leadership, Staff Members and Location

12th August 2014

Siren Interactive Announces New Leadership, Staff Members and Location

Chicago, IL  – Siren Interactive, a rare disease marketing agency, has announced the addition of a new president, three new staff members and a new location of its headquarters. Suzanne Tsuchiya,...

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PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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Global Cancer Conference inspires M3’s largest highlights programme

18th July 2014

Global Cancer Conference inspires M3’s largest highlights programme

M3, the global provider of technology services in healthcare, is running its largest ever digital conference highlights programme for doctors, spanning 16 European countries and five specialties. The programme, which...

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NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

16th July 2014

NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative...

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