We found 900 records for "Marketing"

Articles

Social media and pharma: getting the right relationship

28th January 2016

 Social media and pharma: getting the right relationshipArticles

Pharma companies which embrace social media can reap many benefits beyond marketing, but they must be aware of the regulations and keep within guidelines to avoid heavy penalties. Dirk Poschenrieder Many consumers...

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Why doctors delay switching to new drugs

26th January 2016

 Why doctors delay switching to new drugsArticles

In the first of two articles, Theano Anastasopoulou uses behavioural economics to understand and investigate how physicians make decisions and thereby improve the take-up of new medicines. Theano Anastasopoulou A common question...

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UK Prix Galien awards: celebrating life-changing medicines

19th January 2016

 UK Prix Galien awards: celebrating life-changing medicinesArticles

The value that the best new innovative medicines bring to patients will be recognised at this year’s UK Prix Galien awards, to be held at the Houses of Parliament. Companies...

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Put more disease education in oncology marketing communications

18th January 2016

 Put more disease education in oncology marketing communicationsArticles

As oncology treatments become increasingly personalised, marketers need to devote more time to helping specialists understand the science behind the drugs, as well as what the new drugs do for...

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News

PM Society celebrates 30 years of healthcare advertising

1st February 2016

 PM Society celebrates 30 years of healthcare advertisingNews

The PM Society marked 30 years of its annual advertising awards by looking back over the very best campaigns in pharma and healthcare.The awards, held at London's Grosvenor House Hotel,...

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Acorda aims for leadership in Parkinson's disease with acquisition

20th January 2016

 Acorda aims for leadership in Parkinson's disease with acquisitionNews

US specialist pharma company Acorda is to acquire Biotie for $363 million, a move which it hopes will make it a leader in Parkinson's disease treatments.The neurological movement disorder affects...

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Novartis extends immuno-oncology investment

11th January 2016

 Novartis extends immuno-oncology investmentNews

Novartis has added another immuno-oncology deal to its R&D efforts, a further sign of the area's central importance to the sector.A new collaboration and licensing agreement with Cambridge, Massachusetts-based Surface Oncology...

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New dengue vaccine is good news for 400 million people – and Sanofi

9th December 2015

 New dengue vaccine is good news for 400 million people – and SanofiNews

The first ever vaccine against dengue, the mosquito-borne disease that infects 400 million people a year, has been approved in Mexico.Named Dengvaxia, it is the product of 20 years research...

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White Papers

Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of both

8th October 2015

 Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothWhite Papers

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although traditional...

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Next-generation brand launches: Global health data and insights can transform your business

14th September 2015

 Next-generation brand launches: Global health data and insights can transform your businessWhite Papers

Life Sciences companies face challenges today in achieving their revenue forecast and return on investment from brand launches. Much of this is driven by access to critical data, and their ability to...

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Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data....

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Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Audio & Video

Live webinar – Patient centricity 101: How to create content that REALLY communicates

  According to the European Commission and NIHR Clinical Research Network, between 2007 and 2011, delays for launching clinical trials rose by 90%. And with approximately one third of the clinical...

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Live webinar: Why the success of your HTA will rely on real world evidence

  This webinar is the first in a series of webinars focused on the topic: Unlocking the value; the economic equation. It is also part of the IMS Health Practical Insights series.While the...

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Events

3rd Annual Medical Device Commercial Leaders Forum (Europe)

16th February 2016 - 18th February 2016

3rd Annual Medical Device Commercial Leaders Forum (Europe)

This three day event is the „must attend“ event for all senior directors at medical device companies who are interested in fresh approaches to improve sales or marketing performance for...

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8th Digital Pharma Europe

1st March 2016 - 3rd March 2016

8th Digital Pharma Europe

Join us 1-3 March 2016 as AstraZeneca hosts the 8th Digital Pharma Europe, taking place in Cheshire, UK at their Alderley Park facility. This conference is the only life science...

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8th Digital Pharma Europe

1st March 2016 - 3rd March 2016

8th Digital Pharma Europe

Join us 1-3 March 2016 as AstraZeneca hosts the 8th Digital Pharma Europe, taking place in Cheshire, UK at their Alderley Park facility. This conference is the only life science...

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Press Releases

Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution

25th November 2015

Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution

To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. The change comes as the company extends into...

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Synergy Vision wins Women of the Future Award

28th October 2015

Synergy Vision wins Women of the Future Award

Synergy Vision, the London-based medical communications agency, was awarded the Corporate Award at the Women of the Future Awards ceremony, which took place at the London Hilton Hotel on Park...

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Physicians Interactive Advances Global Health Digital Engagement by Acquiring Univadis

22nd October 2015

Physicians Interactive Advances Global Health Digital Engagement by Acquiring Univadis

Physicians Interactive Advances Global Health Digital Engagement by Acquiring UnivadisAuthoritative Medical Content Platform Combined with Deep Digital Expertise Offers Greater Opportunities to Engage Healthcare Professionals and Improve Outcomes READING, Mass. –...

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CELLO HEALTH LAUNCHES ‘FRESH THINKING’ APP TO DELIVER TAILORED THOUGHT LEADERSHIP DIRECT TO MOBILE DEVICES

16th October 2015

CELLO HEALTH LAUNCHES ‘FRESH THINKING’ APP TO DELIVER TAILORED THOUGHT LEADERSHIP DIRECT TO MOBILE DEVICES

Cello Health has launched a new smartphone and tablet app to enable pharma and healthcare industry professionals to receive thought leadership pieces, comments and insight on topics directly relevant to...

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