We found 816 records for "Marketing"

Articles

Tunnah’s musings: the dangers of medical misinformation

24th April 2015

 Tunnah’s musings: the dangers of medical misinformationArticles

As he heads off to the US to speak about the democratisation of medical information at the 11th Annual Meeting of ISMPP, Paul Tunnah muses on the real danger of...

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Pharma gets social: Will ASCO 2015 be the most social congress meeting ever?

23rd April 2015

 Pharma gets social: Will ASCO 2015 be the most social congress meeting ever?Articles

Next month, the 2015 ASCO Annual Congress takes place in Chicago. The American Society of Clinical Oncology congress meeting is one of the world's largest congress meetings, with 30,000 delegates....

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Andrew McConaghie

22nd April 2015

 Andrew McConaghieArticles

Andrew McConaghie is pharmaphorum's managing editor, feature media. He writes on a range of topics covering pharmaceutical and biotech R&D, marketing and market access, and issues affecting patients and global healthcare...

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Content marketing with sponsored updates

10th April 2015

 Content marketing with sponsored updatesArticles

New tools from the social media providers mean valuable content can be directed at specific recipients to build trust and, over time, sales, as the traditional 'push' advertising routes and...

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News

Cardiovascular study sets Sanofi on course to refile Lyxumia

20th April 2015

 Cardiovascular study sets Sanofi on course to refile LyxumiaNews

Sanofi's diabetes therapy Lyxumia has been given a clean bill of health in a cardiovascular outcomes trial, opening the door for the company to file the drug for approval in...

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Deal agreed at last on GSK's Bexsero in UK

30th March 2015

 Deal agreed at last on GSK's Bexsero in UKNews

After months of delay, GlaxoSmithKline has agreed a deal with the UK government that will allow its meningitis B (MenB) vaccine Bexsero to be added to the NHS' routine childhood...

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Novartis drug gets 'Promising Innovative Medicine' status in UK

30th March 2015

 Novartis drug gets 'Promising Innovative Medicine' status in UKNews

Novartis's cancer drug Zykadia has become one of the first drugs to snag Promising Innovation Medicine status in the UK's new early access scheme.The Early Access to Medicines Scheme (EAMS)...

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Novo Nordisk's obesity drug cleared in Europe

24th March 2015

 Novo Nordisk's obesity drug cleared in EuropeNews

The EMA has given a green light to Novo Nordisk's obesity drug Saxenda, adding to earlier approvals in the US and Canada.The 3mg formulation of liraglutide has been approved by...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Audio & Video

Being Patient-centric is being Family-centric

  Cancer survivor and patient opinion leader Andrew Schorr and his wife Esther Schorr discuss how families should be involved in decision-making around care for patients. Filmed at last week's eyeforpharma...

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Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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Events

4th Digital Marketing for Medical Devices West

27th April 2015 - 29th April 2015

4th Digital Marketing for Medical Devices West

Digital marketing has opened the door to opportunities never before believed possible. Are you leveraging current trends to your advantage? Join the industry’s ONLY device-specific digital marketing conference to learn,...

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11th Annual Meeting of ISMPP

27th April 2015 - 29th April 2015

11th Annual Meeting of ISMPP

This event will focus on the value of medical publications in contributing to scientific exchange and informing treatment decisions, with an emphasis on the patient "voice." Case-based learning and group...

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Nanotechnologies in Drug Delivery Congress

27th April 2015 - 28th April 2015

Nanotechnologies in Drug Delivery Congress

The role of technology in the delivery of medicine guarantees revolutionary advances with measuring the size of the particles in nanometer ranges; this detailed analysis has helped improve the efficiency...

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Digital Works 2015

28th April 2015

Digital Works 2015

This half day event aims to showcase how digital programmes have been successful in healthcare and will benefit anyone who wants to learn what successful digital programmes look like and...

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Press Releases

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

15th April 2015

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

  The eagerly awaited second edition of Arthur G. Cook's Forecasting for the Pharmaceutical Industry is now available from Gower.     Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as...

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LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM MENTAL FITNESS OF BRITISH WORK FORCE

13th April 2015

LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM  MENTAL FITNESS OF BRITISH WORK FORCE

Scientifically designed cognitive evaluation programme to boost cognitive health and help cut £26bn annual cost of mental health issues to business   MyCognition, the UK’s leading provider of cognitive health technologies, today...

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The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

2nd April 2015

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

On May12th CreateHealth.io will define a clear methodology and share proven tactics used to develop customer centric services that improve patient outcomes. Here's a snap shot:· Learn to support customers...

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Novartis CEO on patient value

2nd April 2015

Novartis CEO on patient value

Have you been tasked with developing services that improve patient value?Most pharma CEOs cite the patient voice as their biggest challenge, take Joseph Jimenez’s (CEO Novartis) recent statement in the...

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