We found 802 records for "Marketing"

Articles

eyeforpharma Barcelona 2015 day three summary

26th March 2015

 eyeforpharma Barcelona 2015 day three summaryArticles

eyeforpharma Barcelona 2015 day three summary - Thursday 26th March 2015   13.10 CETThat's it folks for this year. Thanks to eyeforpharma for all their hard work in running the event and...

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eyeforpharma Barcelona 2015 day two summary

25th March 2015

 eyeforpharma Barcelona 2015 day two summaryArticles

eyeforpharma Barcelona 2015 day two summary - Wednesday 25th March 2015 18.20 CETAnd that's me wrapping up for day 2 - see you all tomorrow morning!________________________________________18.19 CETShame Zavodnick did not focus...

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eyeforpharma Barcelona 2015 day one summary

24th March 2015

 eyeforpharma Barcelona 2015 day one summaryArticles

eyeforpharma Barcelona 2015 day one summary - Tuesday 24th March 2015   18.19 CETThat’s it for today’s live coverage. Please join us here tomorrow from 9am CET.________________________________________17.58 CETWhelan: industry must partner with...

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Tunnah’s musings: When Top Gear met pharma

23rd March 2015

 Tunnah’s musings: When Top Gear met pharmaArticles

As he heads off to Barcelona to hear the latest updates on how the pharma industry is adapting its customer engagement, Paul Tunnah muses on some of the peculiar nuances...

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News

Novo Nordisk's obesity drug cleared in Europe

24th March 2015

 Novo Nordisk's obesity drug cleared in EuropeNews

The EMA has given a green light to Novo Nordisk's obesity drug Saxenda, adding to earlier approvals in the US and Canada.The 3mg formulation of liraglutide has been approved by...

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Amgen fails to block Neupogen biosimilar

20th March 2015

 Amgen fails to block Neupogen biosimilarNews

Amgen has failed in a legal attempt to block the sale of a biosimilar version of its white blood cell stimulator Neupogen developed by Novartis' Sandoz subsidiary.The biosimilar – called...

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Pharma's economic footprint 'equivalent to Argentina'

19th March 2015

 Pharma's economic footprint 'equivalent to Argentina'News

The pharma industry is often perceived as a cost on society but this view ignores the huge boost the sector delivers to the world economy, says a new report.The study,...

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Boehringer's lung drug to hit EU markets

16th March 2015

 Boehringer's lung drug to hit EU marketsNews

The prospects for patients in Europe with the rare debilitating and fatal lung disease idiopathic pulmonary fibrosis are looking up with the imminent market arrival of Boehringer Ingelheim's Ofev.Ofev (nintedanib),...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

The storytelling method that works for e-detailing

16th April 2015

The storytelling method that works for e-detailing

If you can involve healthcare professionals in a story, they will be more open to your arguments. Storytelling also keeps them glued to your message by making them intrigued to...

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Cosmofarma Exhibition 2015

17th April 2015 - 19th April 2015

Cosmofarma Exhibition 2015

Cosmofarma Exhibition, the leading BolognaFiere event in Europe for products and services relating to the pharmacy world, will be returning to Bologna from April 17th-19th 2015....

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2nd Annual Pharma Customer Experience Management Summit

21st April 2015 - 23rd April 2015

2nd Annual Pharma Customer Experience Management Summit

This summit is designed to answer the needs of the industry, your patients are going mobile, which has placed great importance on the execution of your digital strategy. You must...

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4th Digital Marketing for Medical Devices West

27th April 2015 - 29th April 2015

4th Digital Marketing for Medical Devices West

Digital marketing has opened the door to opportunities never before believed possible. Are you leveraging current trends to your advantage? Join the industry’s ONLY device-specific digital marketing conference to learn,...

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Press Releases

EU’s Synergy Vision and US-based BoomCom to create global medical communications alliance

27th March 2015

EU’s Synergy Vision and US-based BoomCom to create global medical communications alliance

UK-based Synergy Vision, which has offices in London and Dublin, has formed an alliance with BoomCom in the US to provide clients with seamless communications strategy and programme implementation across...

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UK’s Department of Health deploys information campaign to ensure continued vigilance over Ebola

27th March 2015

UK’s Department of Health deploys information campaign to ensure continued vigilance over Ebola

The threat of Ebola being transmitted within the UK may be low but frontline health workers must remain vigilant nevertheless. This is the message being communicated by the Department of...

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Veeva Systems Introduces Veeva OpenKey

24th March 2015

Veeva Systems Introduces Veeva OpenKey

  Veeva Systems has launched Veeva OpenKey, a new type of customer data solution for the life sciences industry.  As the life sciences business continues to diversify across borders and new channels,...

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RBS shares customer experience strategy

18th March 2015

RBS shares customer experience strategy

Last week RBS announced it's new plan to build a bank that earns its customers' trust by serving them better than any other bank. Ross McEwan, CEO, RBS stated "our...

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