We found 850 records for "Marketing"

Articles

Could ‘around the pill’ solutions be the key to effective diabetes management?

21st July 2015

 Could ‘around the pill’ solutions be the key to effective diabetes management?Articles

Research with patients shows that they have particular needs at specific stages, from diagnosis to longer-term disease management, that pharma and technology could address.In the crowded type 2 diabetes market,...

Read more

Are direct-to-consumer ads enough to make patients ask for your product?

20th July 2015

 Are direct-to-consumer ads enough to make patients ask for your product?Articles

Marketers must use multiple touchpoints to sway the consumer and ensure that they explain how quality of life can be maintained through adherence.America's evening network news programs are still heavily...

Read more

What do Australian doctors want from digital?

14th July 2015

 What do Australian doctors want from digital?Articles

As digital engagement increases in all aspects of life, more and more doctors are seeking information and education online. And to meet the needs of 'informed' patients, they want to...

Read more

7 reasons to be wary of digital health hype

10th July 2015

 7 reasons to be wary of digital health hypeArticles

Richard Meyer on the huge hype around digital health – and how biopharma should navigate around it.I have just spent some time leading research with both healthcare professionals and consumers...

Read more

News

A yes for Gilead, AbbVie and BMS hepatitis drugs, but NICE restricts use

29th July 2015

 A yes for Gilead, AbbVie and BMS hepatitis drugs, but NICE restricts useNews

NICE has given the green light to three new hepatitis C treatments, but has specified precisely which patients can receive which drugs, based on the patient's genotypes, and the progression...

Read more

Novartis bullish on Entresto launch, but not until 2016

22nd July 2015

 Novartis bullish on Entresto launch, but not until 2016News

The prospects for Novartis' new heart failure drug Entresto dominated discussions during its second-quarter results meeting this week, as the company fielded questions about the expected take-up of the drug.Entresto...

Read more

Lixiana launch means UK doctors are 'spoilt for choice'

10th July 2015

 Lixiana launch means UK doctors are 'spoilt for choice'News

Daiichi Sankyo has launched its Lixiana product onto the UK market, where it becomes the fourth novel oral anti-coagulant (NOAC) available to treat and prevent clot-related disorders.Lixiana (edoxaban) was approved...

Read more

Sales of Apple Watch plummet by 90 per cent

10th July 2015

 Sales of Apple Watch plummet by 90 per centNews

Sales of the Apple Watch have nosedived by 90 per cent since its release in April, according to new research.The Apple Watch was one of the most eagerly awaited new...

Read more

White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

Read more

Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

Read more

How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

Read more

"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

Read more

Audio & Video

Available on demand: Changing behaviour: Is it possible without behavioural segmentation?

  Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source,...

Read more

Available on demand: Effectively using real-world data for commercial success

  Life sciences companies need to make better use of the insights that real-world data (RWD) can provide in order to improve market access, sales and market growth strategies – and...

Read more

Events

3rd Annual Medical Affairs Leaders Forum Asia

4th August 2015 - 5th August 2015

3rd Annual Medical Affairs Leaders Forum Asia

Many global pharmaceutical companies are looking at Asia to counter falling revenue streams elsewhere. In order to maximize their performance in these emerging markets, pharma companies increasingly rely on medical...

Read more

3rd Annual Market Access & Commercial Excellence Forum Asia 2015

5th August 2015 - 6th August 2015

3rd Annual Market Access & Commercial Excellence Forum Asia 2015

This 2 day event will look at how both developed and developing Asian healthcare systems are growing and how stakeholders and patients are increasingly demanding quality care and “value.” Commercial...

Read more

4th Annual Medical Affairs Forum Asia 2015

6th August 2015

4th Annual Medical Affairs Forum Asia 2015

Join us at IBC Asia’s 4th Medical Affairs Forum 2015 – the region’s longest running strategy forum where leading medical affairs professionals share best practices, discuss common issues and learn...

Read more

PharmaForce

25th August 2015 - 27th August 2015

PharmaForce

In its 10th year, PharmaForce is the only life sciences event that addresses both marketing and sales strategies to achieve commercial success. Bringing together 200+ VPs and Directors, our attendees...

Read more

Press Releases

ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC (Beijing)

21st July 2015

ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC (Beijing)

                                                                                                 520 White Plains Road, Suite 500, Tarrytown,NY 10591 /Tel&Fax:9146184453/  Email:ismpp@ismpp.org   FOR IMMEDIATE RELEASE:   ISMPP AnnouncesInaugural Meeting in Asia Pacific   Tarrytown,NY, July 10,2015:     ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC The International Society for Medical Publication Professionals...

Read more

ISMPP Announces Inaugural Meeting in Asia Pacific (Tokyo)

16th July 2015

ISMPP Announces Inaugural Meeting in Asia Pacific (Tokyo)

                                                                                                 520 White Plains Road, Suite 500, Tarrytown,NY 10591 /Tel&Fax:9146184453/  Email:ismpp@ismpp.org   FOR IMMEDIATE RELEASE:   ISMPP AnnouncesInaugural Meeting in Asia Pacific (Tokyo)   Tarrytown,NY, July 1,2015:     ISMPP'S INAUGURAL MEETING IN ASIA PACIFIC The International Society for Medical Publication...

Read more

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

1st June 2015

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

The inaugural QuDoS in MS Awards, established to recognise Quality in the Delivery of Services in Multiple Sclerosis, programme is now open for entry to teams and individuals working within...

Read more

New recruit at Cognite

21st May 2015

New recruit at Cognite

Cognite is pleased to announce that Arun Dhillon has joined the company as an Account Director. Arun was previously with ICC Lowe (formerly Brand(x)) working out of the Zurich office...

Read more