We found 691 records for "Marketing"

Articles

Using buyer personas to transform online marketing

2nd September 2014

 Using buyer personas to transform online marketingArticles

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline target customers...

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What makes an effective communications plan?

1st September 2014

 What makes an effective communications plan?Articles

A communications plan gives focus and structure to the numerous aspects of a company's communications. This article examines the elements of an effective communications plan and how best to implement...

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Performance coaching - the leadership style that time forgot

29th August 2014

 Performance coaching - the leadership style that time forgot Articles

Speakers at recent sales force effectiveness (SFE) conferences have highlighted the importance of line managers coaching sales teams in the field and supporting them with personal development. In a market...

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Cancer Drugs Fund budget increased – but pharma prices to be challenged

28th August 2014

 Cancer Drugs Fund budget increased – but pharma prices to be challengedArticles

England's Cancer Drugs Fund is to see its annual budget increased by 40 per cent – but 'excessively priced' drugs could be removed from the list if companies refuse to...

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News

BMS hep C drug approved in Europe

28th August 2014

 BMS hep C drug approved in EuropeNews

The news in hepatitis C in recent months has all been about Gilead's record-smashing launch of Sovaldi and whether rival AbbVie will be able to close the gap on the...

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Eisai files Fycompa for wider epilepsy use

20th August 2014

 Eisai files Fycompa for wider epilepsy useNews

Eisai is looking to extend the use of its epilepsy treatment Fycompa into use as adjunctive treatment of serious seizures uncontrolled by existing treatment.Eisai has just submitted the drug to the EMA for...

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Claims of GSK corruption in Syria widen

12th August 2014

 Claims of GSK corruption in Syria widenNews

GlaxoSmithKline is facing yet more scrutiny over its business practices, with claims emerging of bribery in its Syrian prescription drugs business adding to earlier allegations about its consumer health operations.The...

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Boehringer, Lilly get US green light for delayed diabetes drug

4th August 2014

 Boehringer, Lilly get US green light for delayed diabetes drugNews

Boehringer Ingelheim and Eli Lilly have finally secured approval for its diabetes drug Jardiance in the US after a several months delay.The US Food and Drug Administration (FDA) cleared Jardiance...

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White Papers

Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Diabetes in the UK

9th July 2014

 Diabetes in the UKWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

View the recorded webinar - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Is there common ground for engagement between doctors and pharma?

  The growth of online networks for doctors has been accompanied by recognition from the pharmaceutical industry that these digital meeting grounds can be a fertile place for marketing and medical...

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Events

4th Annual Pre-Filled Syringes 2014

2nd September 2014 - 4th September 2014

4th Annual Pre-Filled Syringes 2014

A three day solution-led and networking conference, the agenda has been designed exclusively by drug developers to help you drive device and combination product innovation, ensure regulatory compliance and optimize...

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PharmaForce 2014

3rd September 2014 - 5th September 2014

PharmaForce 2014

Now in its 9th year, PharmaForce brings together 250 senior-level sales force effectiveness and multi-channel marketing executives to learn, network, and formulate strategy. Covering key topical discussion points such as;...

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Content Marketing World

8th September 2014

Content Marketing World

Content Marketing World, the largest content marketing event on the planet, is the one event where you can learn and network with the best and the brightest in the content...

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World Congress Patient Engagement Summit

8th September 2014 - 9th September 2014

World Congress Patient Engagement Summit

Patient Engagement has long been a buzzword for clinicians and health care organizations — however true engagement strategies and patient-centered care designs have fallen flat for many organizations or become...

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Press Releases

Siren Interactive Announces New Leadership, Staff Members and Location

12th August 2014

Siren Interactive Announces New Leadership, Staff Members and Location

Chicago, IL  – Siren Interactive, a rare disease marketing agency, has announced the addition of a new president, three new staff members and a new location of its headquarters. Suzanne Tsuchiya,...

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PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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Global Cancer Conference inspires M3’s largest highlights programme

18th July 2014

Global Cancer Conference inspires M3’s largest highlights programme

M3, the global provider of technology services in healthcare, is running its largest ever digital conference highlights programme for doctors, spanning 16 European countries and five specialties. The programme, which...

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NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

16th July 2014

NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION

The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative...

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