We found 715 records for "Marketing"

Articles

Tunnah’s musings: When does pharma innovation really need to start?

15th October 2014

 Tunnah’s musings: When does pharma innovation really need to start?Articles

After chairing the first day of Pharma Engagement Live, Paul Tunnah muses on the changing commercial models within pharma and asks when innovation really needs to start in order to...

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Misgivings about ‘mostly satisfied’ clients

13th October 2014

 Misgivings about ‘mostly satisfied’ clientsArticles

Client satisfaction and loyalty are two parts of the same whole. While client loyalty is seen as a key driver of long-term profitability, not all companies recognise the importance of...

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How can pharma convince GPs of new drugs’ real value?

9th October 2014

 How can pharma convince GPs of new drugs’ real value? Articles

Doctors in England are facing more and more red tape when deciding which new drugs to prescribe. Here, GP Partner Una Duffy outlines what she believes pharma sales reps should...

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Defining marketing excellence

7th October 2014

 Defining marketing excellenceArticles

Marketing excellence is sometimes confused with marketing complexity, but by implementing a clear, straightforward process that involves people from all departments, creativity can be allowed to flourish.Perhaps the question is...

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News

Regeneron's Eylea trumps rivals in NIH study

20th October 2014

 Regeneron's Eylea trumps rivals in NIH studyNews

Regeneron is claiming victory after a US-government sponsored trial has suggested its eye treatment Eylea is superior to its rivals in treating diabetic macular oedema.The US company has seized on...

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Roche tipped to lead Boehringer in IPF head-to-head

16th October 2014

 Roche tipped to lead Boehringer in IPF head-to-headNews

Patients in the US with serious lung disease idiopathic pulmonary fibrosis (IPF) have gone from no approved drugs to two after the FDA cleared products from Roche and Boehringer Ingelheim.The green...

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Prostate cancer immunotherapy Provenge rejected by NICE

16th October 2014

 Prostate cancer immunotherapy Provenge rejected by NICENews

Dendreon's prostate cancer immunotherapy Provenge has been rejected by NICE in draft guidance, which said its high price and weak evidence based meant it could not be recommended.Provenge (sipuleucel-T) is...

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Row over US drug prices flares up again

15th October 2014

 Row over US drug prices flares up againNews

The affordability of medicines has hit the headlines once again after a 60 Minutes show aired in the US suggesting cancer doctors are in open revolt about the cost of...

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White Papers

Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Anchoring qualitative methodologies in business intelligence using smartphone apps

9th October 2014

 Anchoring qualitative methodologies in business intelligence using smartphone appsWhite Papers

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours...

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Diabetes in France

23rd July 2014

 Diabetes in FranceWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Diabetes in Germany

16th July 2014

 Diabetes in GermanyWhite Papers

Analysis of open social media in relation to a particular disease area can provide useful intelligence on how different treatments and pharmaceutical companies are perceived, by both doctors and patients,...

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Audio & Video

Live debate Oct 29th - Managing diabetes - a real world view

Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons for non-adherence are complex as the nature of the condition involves adherence to...

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Live webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Medical Affairs Leaders Forum Europe 2014

21st October 2014 - 22nd October 2014

Medical Affairs Leaders Forum Europe 2014

5 EVENTS IN ONE: 1. Medical Affairs for Enhanced Stakeholder Communications & Engagement 2. Best Practices in Late-Phase Research 3. Investigator Initiated Trials 4. Medical Affairs Management for Devices & Diagnostics 5. Interactive Workshop: Medical Writing & Communication for Medical...

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8th Digital Pharma East

21st October 2014 - 24th October 2014

8th Digital Pharma East

Digital Pharma East is the world’s largest and most comprehensive digital marketing for life sciences industry event with 700+ attendees; 100+ senior-level life science speakers; 50+ keynote presentations, case studies...

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Market Access USA 2014

22nd October 2014 - 23rd October 2014

Market Access USA 2014

Outcomes based payments, competitive health insurance formularies, co pay and Medicaid expansion: learn how to prepare your market access strategy for the ever changing US healthcare market. Understand the diverse...

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Behaviour Change Seminar

22nd October 2014

Behaviour Change Seminar

Hamell is delighted to host a morning with internationally renowned Paul Dolan, Professor of Behavioural Science at LSE, in which he will cover: Valuing health for policy making - QALYs How do...

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Jobs

Associate Director - Healthcare PR

17th October 2014

Associate Director - Healthcare PR

This is a chance to take a leadership role within one of London’s leading healthcare PR agencies. Our client is seeking an Associate Director to join their Management Team in...

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Vice President, Medical & Scientific Services

16th October 2014

Vice President, Medical & Scientific Services

This is great opportunity to join a leading international medical communications in a leadership capacity. Our client is seeking candidates with significant medical education and communications experience to lead a...

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Editorial Lead - Medical Writing

16th October 2014

Editorial Lead - Medical Writing

Our client is a very successful international medical communications agency based in Oxfordshire. Continued growth requires them to seek an Editorial Lead for one of their high profile...

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Press Releases

M3 and partners win Digital Sales Aid Award

14th October 2014

M3 and partners win Digital Sales Aid Award

M3 – the global provider of technology services in healthcare – has scooped the PM Society’s ‘Digital Sales Aid Award’,* for a campaign run in partnership with Rosemont and its agencies -...

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Pharma ‘cannot deliver patient centricity’

6th October 2014

Pharma ‘cannot deliver patient centricity’

eyeforpharma, London, September 2014:  Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus...

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Gower's latest Pharmaceutical and Healthcare Industry Catalogue

18th September 2014

Gower's latest Pharmaceutical and Healthcare Industry Catalogue

The latest Gower Pharmaceutical and Healthcare Industry Books Catalogue is now available online! Expanding on the Pharma and Health content this year, we have added details of books from our Governance & Leadership...

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AXA, Virgin & Cranfield produce roadmap for CX in healthcare

11th September 2014

AXA, Virgin & Cranfield produce roadmap for CX in healthcare

"Great customer experience should underpin how services and interventions are designed and implemented". Martin Bellingham, Head of Insight, AXA PPP HealthcareIf you share this sentiment (and most in healthcare do),...

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