We found 832 records for "Marketing"

Articles

Market access for new specialist drugs will get harder, says NHS England

2nd July 2015

 Market access for new specialist drugs will get harder, says NHS EnglandArticles

Andrew McConaghie reports on a frank exchange of views about NHS finances and market access in the UKPharma's late-stage pipeline may be dominated by a new generation of specialist, often groundbreaking...

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Gathering real-world evidence in the early access setting

1st July 2015

 Gathering real-world evidence in the early access settingArticles

Early access programmes offer the potential for gaining real-world evidence in the period between phase III and marketing authorisation, which could provide data to support the product's effectiveness and value...

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IMS Health UK Market Access Summit 2015

25th June 2015

 IMS Health UK Market Access Summit 2015Articles

18.12 BST And with that Angela McFarlane brings things to a close with a brief summary and some recommendations - increased transparency of process and mandates of roles for the NHS, for the...

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Network science: crucial to pharma

24th June 2015

 Network science: crucial to pharmaArticles

In the mercurial online world, it is difficult to keep track of the impact of key influencers, including patient opinion leaders, and whether the information they are sharing is correct....

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News

Boehringer secures first European approvals for new COPD treatment

2nd July 2015

 Boehringer secures first European approvals for new COPD treatmentNews

Boehringer Ingelheim has secured first European approvals for its new once-daily treatment for chronic obstructive pulmonary disease, Spiolto Respimat. The drug combines the long-acting muscarinic agonist tiotropium - the active ingredient...

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Novo Nordisk pulls Tresiba from Germany in protest at pricing

2nd July 2015

 Novo Nordisk pulls Tresiba from Germany in protest at pricingNews

Novo Nordisk has become the latest drugmaker to refuse to supply one of its diabetes products in Germany after failing to agree a price with the national body representing health...

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UK backs early access to BMS’s Opdivo for lung cancer

1st July 2015

 UK backs early access to BMS’s Opdivo for lung cancerNews

Patients with lung cancer in the UK can now get treatment with Bristol-Myers Squibb's Opdivo under a new scheme designed to accelerate access to new drugs.Opdivo (nivolumab) has been included...

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Rare disease drugs lead CHMP approvals

29th June 2015

 Rare disease drugs lead CHMP approvalsNews

The latest crop of position opinions from the EU's Committee for Medicinal Products for Human Use (CHMP) includes two drugs for rare diseases and two cancer therapies.The rare disease therapies...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Audio & Video

Live webinar 9th July – Changing behaviour: Is it possible without behavioural segmentation?

  Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source,...

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Available on demand: Effectively using real-world data for commercial success

  Life sciences companies need to make better use of the insights that real-world data (RWD) can provide in order to improve market access, sales and market growth strategies – and...

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Events

The Creative Floor Healthcare Awards Ceremony

2nd July 2015

The Creative Floor Healthcare Awards Ceremony

COME AND SEE WHO'S TOUGH ENOUGH TO MAKE IT INTO THE RING. JOIN US IN CELEBRATING THE BEST CREATIVE HEALTH AND WELLNESS WORK FROM ACROSS THE PLANET. FREE FOOD, UNLIMITED ALCOHOL, MAGIC,...

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Pharma Serialization: FMD Strategy

15th July 2015

Pharma Serialization: FMD Strategy

The Falsified Medicines Directive introduces the requirements for the outer packaging of certain medicines to include unspecified safety features which allow wholesale distributors and others who supply medicines to the...

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11th Public Relations & Communications Summit

20th July 2015 - 21st July 2015

11th Public Relations & Communications Summit

Join us at the industry’s leading event for public relations and communication professionals. Our 10th anniversary event was a huge success with more than 150 delegates in attendance, and we...

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3rd Annual Medical Affairs Leaders Forum Asia

4th August 2015 - 5th August 2015

3rd Annual Medical Affairs Leaders Forum Asia

Many global pharmaceutical companies are looking at Asia to counter falling revenue streams elsewhere. In order to maximize their performance in these emerging markets, pharma companies increasingly rely on medical...

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Press Releases

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

1st June 2015

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

The inaugural QuDoS in MS Awards, established to recognise Quality in the Delivery of Services in Multiple Sclerosis, programme is now open for entry to teams and individuals working within...

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New recruit at Cognite

21st May 2015

New recruit at Cognite

Cognite is pleased to announce that Arun Dhillon has joined the company as an Account Director. Arun was previously with ICC Lowe (formerly Brand(x)) working out of the Zurich office...

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Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

15th April 2015

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

  The eagerly awaited second edition of Arthur G. Cook's Forecasting for the Pharmaceutical Industry is now available from Gower.     Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as...

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LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM MENTAL FITNESS OF BRITISH WORK FORCE

13th April 2015

LAUNCH OF UNIQUE COGNITIVE ASSESSMENT TOOL MYCQPRO TO HELP TRANSFORM  MENTAL FITNESS OF BRITISH WORK FORCE

Scientifically designed cognitive evaluation programme to boost cognitive health and help cut £26bn annual cost of mental health issues to business   MyCognition, the UK’s leading provider of cognitive health technologies, today...

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