We found 189 records for "Sales"

Articles

Uncovering the hidden value in CLM

28th January 2015

 Uncovering the hidden value in CLMArticles

Jacky Law reports on why so many companies are struggling to activate closed-loop marketing and how content management systems can help.The thinking behind closed-loop marketing (CLM) was always deceptively simple....

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Is pharma ready to disclose its payments to doctors in Europe?

8th January 2015

 Is pharma ready to disclose its payments to doctors in Europe?Articles

From 2016, pharma will have to make public its payments to doctors and healthcare organisations in Europe: it will be not just a huge technical challenge, but also a major...

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The coming wave of biosimilars: marketing to win

7th January 2015

 The coming wave of biosimilars: marketing to winArticles

If you're planning to bring a biosimilar to market, you will have to stretch beyond conventional practices to be successful. However, the potential rewards are lucrative as you will be...

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How to drive commercial excellence through analytics: lessons from two leading pharmacos

6th January 2015

 How to drive commercial excellence through analytics: lessons from two leading pharmacosArticles

Advanced analytics can help pharma companies make better decisions on connecting with customers, with impressive results for those who get it right.In the pharmaceutical industry, as in all other types...

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News

GSK on brink of big US job cuts

2nd December 2014

 GSK on brink of big US job cutsNews

GlaxoSmithKline is gearing up to announce big job cuts as it stares down the barrel of increased competition to big-selling respiratory drug Advair, according to reports.GSK's chief executive Sir Andrew...

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Bayer, Novo Nordisk report healthy third-quarter figures

31st October 2014

 Bayer, Novo Nordisk report healthy third-quarter figuresNews

The third-quarter results season continues in a positive vein, with both Bayer and Novo Nordisk reporting higher revenues and profits.Bayer raised its forecasts for the year after putting in what...

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Merck to face sex discrimination charges in US

10th October 2014

 Merck to face sex discrimination charges in USNews

Five women who claim they suffered sex discrimination while working as sales reps for Merck have been told that the company's motion to dismiss the case has been denied by...

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GSK struggles to maintain respiratory dominance

24th July 2014

 GSK struggles to maintain respiratory dominanceNews

Something seems to be going awry with GlaxoSmithKline's game plan for its respiratory franchise, with new products positioned to replace ageing blockbuster Advair/Seretide not performing in the field.Group sales fell...

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White Papers

How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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Doctor networks: The rules of engagement for pharma

28th November 2013

 Doctor networks: The rules of engagement for pharmaWhite Papers

As online doctor networks have grown they have also developed their own rules around how members interact, what sort of information they are looking for and how they like to...

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Audio & Video

Live webinar/debate - Feb 4th - COPD, connecting real world needs to patient centric solutions

    COPD is a widespread, costly and largely preventable condition which affects over 300 million people worldwide and is recognised as the ‘third-leading’ cause of death in most countries. Adherence rates...

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On demand webinar: The Price is Right? - Delivering UK access for niche patient populations

  With challenges to highly priced rare disease medicines and the Cancer Drug Fund evolving again – what is next, what are the ramifications for high priced/innovative treatments delivering beneficial outcomes...

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Events

Pharma Commercial and SFE Summit, MENA

2nd February 2015 - 4th February 2015

Pharma Commercial and SFE Summit, MENA

The Pharma Commercial and SFE Summit, MENA is a platform for industry leaders to discuss how to adopt global strategies, to drive up sales efficiency through improved training and continue...

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Pharma Commercial Excellence MENA Congress

16th February 2015 - 19th February 2015

Pharma Commercial Excellence MENA Congress

Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East markets are expected...

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PHARM Connect Congress 2015

25th February 2015 - 26th February 2015

PHARM Connect Congress 2015

PHARM Connect Congress- One step ahead of the future The fifth annual PHARM Connect Congress will bring more than 400 senior decision makers together in Budapest, Hungary from over...

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Webinar: The e-detailing wow factor in 2015

26th February 2015

Webinar: The e-detailing wow factor in 2015

An industry-wide problem The novelty of iPad presentations is wearing off. No longer easily wowed by the latest gadget and glossy animations, healthcare professionals are demanding more from reps and e-detailing. So...

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Press Releases

Veeva Systems and BMI SYSTEM Partner to Deliver Complete EFPIA Compliance Management Solution

8th January 2015

Veeva Systems and BMI SYSTEM Partner to Deliver Complete EFPIA Compliance Management Solution

  The life sciences industry continues to face increasingly stringent compliance and disclosure regulations and is looking at ways to meet these demands at a global, regional, and local level. 2015...

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Key Account Management

24th December 2014

Key Account Management

Key Account Management Is KAM a new word describing old selling habits or can this be a future business model for Pharma? Definitions are rare and many people understand many different things...

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Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

18th December 2014

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

Two thirds of the finalists for the ‘Most Valuable Patient Initiative’ in the 2015 eyeforpharma Barcelona Awards have used interactive digital resources or mobile applications to engage with the patient;...

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The Drug Launch Officer’s Handbook: How to Master New Drug Launches

16th December 2014

The Drug Launch Officer’s Handbook: How to Master New Drug Launches

Sometimes it is easier to fail than to pull through and succeed. As much as this sounds discouraging, it could actually serve as a sign for the drug industry, that...

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