We found 176 records for "Sales"

Articles

Where pharma’s future lies

9th December 2014

 Where pharma’s future liesArticles

As payers increasingly look at costing the value a drug brings, pharma must focus on, and publicise, the wider benefits its treatments bring to society, and stop the 'sales' mentality...

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Putting marketing excellence into practice

11th November 2014

 Putting marketing excellence into practiceArticles

Senior management in pharma needs to get serious about maximising the potential of its assets - and driving excellence in marketing planning is a key part of that. But what...

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A strategy to increase medicines adherence

10th November 2014

 A strategy to increase medicines adherenceArticles

Adopting strategies to manage and improve patient adherence to medicines can ensure health benefits are maximised and costs related to wasted drugs and extended recovery times through poor understanding of...

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Two critical factors to attain marketing excellence

30th October 2014

 Two critical factors to attain marketing excellenceArticles

Companies need to commit to innovation and build meaningful, long-term relationships with patients to bring longer-term benefits on top of the short-term gains.How do brands know when they have achieved...

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News

GSK on brink of big US job cuts

2nd December 2014

 GSK on brink of big US job cutsNews

GlaxoSmithKline is gearing up to announce big job cuts as it stares down the barrel of increased competition to big-selling respiratory drug Advair, according to reports.GSK's chief executive Sir Andrew...

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Bayer, Novo Nordisk report healthy third-quarter figures

31st October 2014

 Bayer, Novo Nordisk report healthy third-quarter figuresNews

The third-quarter results season continues in a positive vein, with both Bayer and Novo Nordisk reporting higher revenues and profits.Bayer raised its forecasts for the year after putting in what...

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Merck to face sex discrimination charges in US

10th October 2014

 Merck to face sex discrimination charges in USNews

Five women who claim they suffered sex discrimination while working as sales reps for Merck have been told that the company's motion to dismiss the case has been denied by...

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GSK struggles to maintain respiratory dominance

24th July 2014

 GSK struggles to maintain respiratory dominanceNews

Something seems to be going awry with GlaxoSmithKline's game plan for its respiratory franchise, with new products positioned to replace ageing blockbuster Advair/Seretide not performing in the field.Group sales fell...

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White Papers

How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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Doctor networks: The rules of engagement for pharma

28th November 2013

 Doctor networks: The rules of engagement for pharmaWhite Papers

As online doctor networks have grown they have also developed their own rules around how members interact, what sort of information they are looking for and how they like to...

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Audio & Video

On demand webinar: The Price is Right? - Delivering UK access for niche patient populations

  With challenges to highly priced rare disease medicines and the Cancer Drug Fund evolving again – what is next, what are the ramifications for high priced/innovative treatments delivering beneficial outcomes...

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Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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Events

Pharma Commercial and SFE Summit, MENA

2nd February 2015 - 4th February 2015

Pharma Commercial and SFE Summit, MENA

The Pharma Commercial and SFE Summit, MENA is a platform for industry leaders to discuss how to adopt global strategies, to drive up sales efficiency through improved training and continue...

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Pharma Commercial Excellence MENA Congress

16th February 2015 - 19th February 2015

Pharma Commercial Excellence MENA Congress

Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East Pharmaceutical market is...

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PHARM Connect Congress 2015

25th February 2015 - 26th February 2015

PHARM Connect Congress 2015

PHARM Connect Congress- One step ahead of the future The fifth annual PHARM Connect Congress will bring more than 400 senior decision makers together in Budapest, Hungary from over...

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MedPromo 2015

5th March 2015

MedPromo 2015

Leading Medical Sales and Marketing Conference and Exhibition...

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Press Releases

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

18th December 2014

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

Two thirds of the finalists for the ‘Most Valuable Patient Initiative’ in the 2015 eyeforpharma Barcelona Awards have used interactive digital resources or mobile applications to engage with the patient;...

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The Drug Launch Officer’s Handbook: How to Master New Drug Launches

16th December 2014

The Drug Launch Officer’s Handbook: How to Master New Drug Launches

Sometimes it is easier to fail than to pull through and succeed. As much as this sounds discouraging, it could actually serve as a sign for the drug industry, that...

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New Schoonveld book is now available!

10th December 2014

New Schoonveld book is now available!

It's here!   The eagerly awaited new editon of THE PRICE OF GLOBAL HEALTH  is now available.   Written by global drug pricing expert Ed Schoonveld, The Price of Global Health (second edition) is...

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pharmaphorum appoints Andrea Conners as Media Services Director US and launches Connect Health Innovation

3rd December 2014

pharmaphorum appoints Andrea Conners as Media Services Director US and launches Connect Health Innovation

pharmaphorum media is pleased to announce the appointment of Andrea Conners to the role of Media Services Director, US.  Andrea’s remit in this newly created role is to expand pharmaphorum’s...

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