We found 226 records for "Sales"

Articles

Should DTC marketers put away their marketing hats?

30th July 2015

 Should DTC marketers put away their marketing hats?Articles

Pharma companies need to put themselves in the patient's shoes and provide clear, helpful content at what is often a worrying and stressful time. Richard Meyer offers some useful pointers.In...

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What do Australian doctors want from digital?

14th July 2015

 What do Australian doctors want from digital?Articles

As digital engagement increases in all aspects of life, more and more doctors are seeking information and education online. And to meet the needs of 'informed' patients, they want to...

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7 reasons to be wary of digital health hype

10th July 2015

 7 reasons to be wary of digital health hypeArticles

Richard Meyer on the huge hype around digital health – and how biopharma should navigate around it.I have just spent some time leading research with both healthcare professionals and consumers...

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The end of DTC marketing and the dawn of DWP marketing

4th July 2015

 The end of DTC marketing and the dawn of DWP marketingArticles

Richard Meyer suggests that the era for US direct-to-consumer marketing of prescription drugs is over – and its now time for 'Direct With Patient' marketing.Consumer packaged good marketers are learning...

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News

Sales of Apple Watch plummet by 90 per cent

10th July 2015

 Sales of Apple Watch plummet by 90 per centNews

Sales of the Apple Watch have nosedived by 90 per cent since its release in April, according to new research.The Apple Watch was one of the most eagerly awaited new...

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Mylan debuts generic Seretide in UK

8th June 2015

 Mylan debuts generic Seretide in UKNews

Mylan has become the first company to launch a generic version of GlaxoSmithKline's (GSK) big-selling respiratory drug Seretide in the UK.Seretide (salmeterol xinafoate/fluticasone propionate) – sold as Advair in the...

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What next for GSK as new chairman takes position?

12th May 2015

 What next for GSK as new chairman takes position?News

The appointment of a new chairman at GlaxoSmithKline (GSK) has led to questions about the future direction at the company, and the role of chief executive Sir Andrew Witty.Last week,...

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Rising cancer drug costs add to patients' financial burden

6th May 2015

 Rising cancer drug costs add to patients' financial burdenNews

Global spending on cancer drugs exceeded $100 billion for the first time everlast year, creating growing concerns about the financial burden faced by cancer patients, according to a new report.Innovative...

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White Papers

Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data.New...

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Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Audio & Video

Available on demand: Exclusive debate/webinar: The Future of Medical Communications: Physicians’ Needs and Predictions

  The way that physicians want and need to consume information has changed dramatically over recent years and continues to evolve rapidly. Working in conjunction with Ashfield Healthcare Communications, this event...

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Live webinar/debate - Feb 4th - COPD, connecting real world needs to patient centric solutions

    COPD is a widespread, costly and largely preventable condition which affects over 300 million people worldwide and is recognised as the ‘third-leading’ cause of death in most countries. Adherence rates...

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Events

PharmaForce

25th August 2015 - 27th August 2015

PharmaForce

In its 10th year, PharmaForce is the only life sciences event that addresses both marketing and sales strategies to achieve commercial success. Bringing together 200+ VPs and Directors, our attendees...

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Global Pharma Marketing Leaders 2015

21st September 2015 - 22nd September 2015

Global Pharma Marketing Leaders 2015

AN EXCLUSIVE SUMMIT FOR PHARMA MARKETING EXECUTIVES. As the landscape of pharmaceutical business continues to evolve, pharma companies, in particular pharma marketing executives need to explore different groundbreaking ways to...

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5th EPP Life Sciences Pricing Forum

22nd September 2015 - 23rd September 2015

5th EPP Life Sciences Pricing Forum

The European Pricing Platfrom delivers via executive briefings, open-and in-company trainings, a unique certification programme and annual pricing and profit optimisation conferences - all industry specific. This EPP Life Sciences...

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PharmaAfrica Market Access Conference

24th September 2015 - 25th September 2015

PharmaAfrica Market Access Conference

PharmaAfrica Market Access Conference is a leading event that will bring together experts to discuss the current market and patient access landscape in Africa, how it will be impacted by...

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Press Releases

The World's Largest Healthcare Event - tHIS Opens to Record Breaking Crowds

19th June 2015

The World's Largest Healthcare Event - tHIS Opens to Record Breaking Crowds

SHANGHAI, May 19, 2015 -- The 2015 Health Industry Summit (tHIS), an event that was predicted to transform the Chinese healthcare industry sector, opened to huge crowds on May 15,...

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The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

2nd April 2015

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

On May12th CreateHealth.io will define a clear methodology and share proven tactics used to develop customer centric services that improve patient outcomes. Here's a snap shot:· Learn to support customers...

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Novartis CEO on patient value

2nd April 2015

Novartis CEO on patient value

Have you been tasked with developing services that improve patient value?Most pharma CEOs cite the patient voice as their biggest challenge, take Joseph Jimenez’s (CEO Novartis) recent statement in the...

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Farrow and Jones Breathe New Life Into PM Society as Preparations Begin for 30th PM Society Awards in 2016

31st March 2015

Farrow and Jones Breathe New Life Into PM Society as Preparations Begin for 30th PM Society Awards in 2016

  News release 30 March 2015         Farrow and Jones Breathe New Life Into PM Society as Preparations Begin for 30th PM Society Awards in 2016   The PM Society has more than doubled its core...

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