We found 164 records for "Sales"

Articles

Omnichannel marketing for pharma

31st July 2014

 Omnichannel marketing for pharmaArticles

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors...

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Building brand loyalty through holistic customer management

24th July 2014

 Building brand loyalty through holistic customer managementArticles

Pharma companies are looking at non-related industries with a track record in digital innovation to benchmark their own digital activities, but overall they continue to make slow progress in digital...

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CCGs – the story behind the headlines and implications for market research

21st July 2014

 CCGs – the story behind the headlines and implications for market researchArticles

Why the recruitment, screening and sampling process needs to work harder in market research to understand the needs, behaviours, priorities, and attitudes in CCGs.The NHS reforms introduced in 2013 were...

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New Lions Health awards reward creativity

10th July 2014

 New Lions Health awards reward creativityArticles

Andrew Spurgeon of Langland talks about Lions Health, the newly launched healthcare communications award aimed at promoting and stimulating creativity in the field.Cannes Lions is an annual festival of creativity...

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News

GSK struggles to maintain respiratory dominance

24th July 2014

 GSK struggles to maintain respiratory dominanceNews

Something seems to be going awry with GlaxoSmithKline's game plan for its respiratory franchise, with new products positioned to replace ageing blockbuster Advair/Seretide not performing in the field.Group sales fell...

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BMS and Ono to collaborate on immunotherapy combinations in Japan

24th July 2014

 BMS and Ono to collaborate on immunotherapy combinations in JapanNews

Plans for the first global launch of Opdivo, the first in a new class of immunotherapy which promise a major advance in cancer treatment, are moving ahead in Japan.Japanese pharma...

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Shire growth shows AbbVie's interest goes beyond tax

23rd July 2014

 Shire growth shows AbbVie's interest goes beyond taxNews

The headline news in AbbVie's pursuit of Shire may be the opportunity to reduce its tax, but Shire's second-quarter financial results suggest there is plenty more in the deal to...

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GSK's China crisis just won't go away

18th July 2014

 GSK's China crisis just won't go awayNews

GlaxoSmithKline (GSK) said this week that it had fired some of its employees in China for corruption way back in 2001, well ahead of the allegations that surfaced last year.A...

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White Papers

Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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Doctor networks: The rules of engagement for pharma

28th November 2013

 Doctor networks: The rules of engagement for pharmaWhite Papers

As online doctor networks have grown they have also developed their own rules around how members interact, what sort of information they are looking for and how they like to...

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Customer-centric multi-channel pharma marketing

23rd September 2013

 Customer-centric multi-channel pharma marketingWhite Papers

Multi-channel marketing is again a hot topic in the pharma industry, with its promise of improved productivity yielding bottom-line commercial benefits. However, the current challenge for the industry is as...

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How to effectively engage in the rare disease space

24th July 2013

 How to effectively engage in the rare disease spaceWhite Papers

Engaging with the relevant healthcare stakeholders for pharma company sales forces increasingly requires on-going adapatation and new skills, but engaging in the rare disease space is even harder, with specialist...

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Audio & Video

View the recorded webinar - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Is there common ground for engagement between doctors and pharma?

  The growth of online networks for doctors has been accompanied by recognition from the pharmaceutical industry that these digital meeting grounds can be a fertile place for marketing and medical...

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Events

4th Annual MARKET & PATIENT ACCESS in LATIN AMERICA

19th August 2014 - 20th August 2014

4th Annual MARKET & PATIENT ACCESS in LATIN AMERICA

This two-day event will allow all participants the ability to learn about the current market access approaches which are required for each market in order for them to have greater...

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PharmaForce 2014

3rd September 2014 - 5th September 2014

PharmaForce 2014

Now in its 9th year, PharmaForce brings together 250 senior-level sales force effectiveness and multi-channel marketing executives to learn, network, and formulate strategy. Covering key topical discussion points such as;...

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BIT's 3rd Annual World Congress of Food-2014 (FOOD2014)

4th September 2014 - 6th September 2014

BIT's 3rd Annual World Congress of Food-2014  (FOOD2014)

Food-2014 is a unique annual event with a theme of “Seeking Approaches to the Solutions of Food Challenges”, that will bring together leading food specialists from around the world to...

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Content Marketing World

8th September 2014

Content Marketing World

Content Marketing World, the largest content marketing event on the planet, is the one event where you can learn and network with the best and the brightest in the content...

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Press Releases

PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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Aqurance launches Market Research & Predictive Analytics Services

3rd July 2014

Aqurance launches Market Research & Predictive Analytics Services

Athens, GR, July 02, 2014: Aqurance, a dynamic startup that specializes inLife Sciences consulting and technology implementation services, has recently announced the launch of a new business department, the Market...

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Agnitio’s Rainmaker Mobilizer Minimizes Costs and Time Needed To Create And Deploy Custom Marketing Content to Medical Professionals

15th May 2014

Agnitio’s Rainmaker Mobilizer Minimizes Costs and Time Needed To Create And Deploy Custom Marketing Content to Medical Professionals

  Agnitio’s Rainmaker Mobilizer Minimizes Costs and Time Needed To Create And Deploy Custom Marketing Content to Medical Professionals Leading Provider of CLM Technologies Helps Pharmaceutical Companies Regain Control of Their...

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