We found 170 records for "Sales"

Articles

Putting marketing excellence into practice

11th November 2014

 Putting marketing excellence into practiceArticles

Senior management in pharma needs to get serious about maximising the potential of its assets - and driving excellence in marketing planning is a key part of that. But what...

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A strategy to increase medicines adherence

10th November 2014

 A strategy to increase medicines adherenceArticles

Adopting strategies to manage and improve patient adherence to medicines can ensure health benefits are maximised and costs related to wasted drugs and extended recovery times through poor understanding of...

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Two critical factors to attain marketing excellence

30th October 2014

 Two critical factors to attain marketing excellenceArticles

Companies need to commit to innovation and build meaningful, long-term relationships with patients to bring longer-term benefits on top of the short-term gains.How do brands know when they have achieved...

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Pharma gets social: US FDA in Ebola social media crackdown

16th October 2014

 Pharma gets social: US FDA in Ebola social media crackdownArticles

This month, Daniel Ghinn turns the spotlight on companies claiming to sell 'cures' for Ebola via social media channels and looks at how the US FDA is responding."This is to...

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News

Bayer, Novo Nordisk report healthy third-quarter figures

31st October 2014

 Bayer, Novo Nordisk report healthy third-quarter figuresNews

The third-quarter results season continues in a positive vein, with both Bayer and Novo Nordisk reporting higher revenues and profits.Bayer raised its forecasts for the year after putting in what...

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Merck to face sex discrimination charges in US

10th October 2014

 Merck to face sex discrimination charges in USNews

Five women who claim they suffered sex discrimination while working as sales reps for Merck have been told that the company's motion to dismiss the case has been denied by...

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GSK struggles to maintain respiratory dominance

24th July 2014

 GSK struggles to maintain respiratory dominanceNews

Something seems to be going awry with GlaxoSmithKline's game plan for its respiratory franchise, with new products positioned to replace ageing blockbuster Advair/Seretide not performing in the field.Group sales fell...

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BMS and Ono to collaborate on immunotherapy combinations in Japan

24th July 2014

 BMS and Ono to collaborate on immunotherapy combinations in JapanNews

Plans for the first global launch of Opdivo, the first in a new class of immunotherapy which promise a major advance in cancer treatment, are moving ahead in Japan.Japanese pharma...

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White Papers

Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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Doctor networks: The rules of engagement for pharma

28th November 2013

 Doctor networks: The rules of engagement for pharmaWhite Papers

As online doctor networks have grown they have also developed their own rules around how members interact, what sort of information they are looking for and how they like to...

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Customer-centric multi-channel pharma marketing

23rd September 2013

 Customer-centric multi-channel pharma marketingWhite Papers

Multi-channel marketing is again a hot topic in the pharma industry, with its promise of improved productivity yielding bottom-line commercial benefits. However, the current challenge for the industry is as...

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Audio & Video

Dec 8th: Live webinar - The Price is Right? - Delivering UK access for niche patient populations

  With challenges to highly priced rare disease medicines and the Cancer Drug Fund evolving (final changes to be announced in the coming weeks) – what is next, what are the...

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Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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Events

Pharma Customer Experience Management Excellence

4th December 2014 - 5th December 2014

Pharma Customer Experience Management Excellence

EBCG PHARMA CEM EXCELLENCE BRINGS TOGETHER INDUSTRY LEADERS TO SHARE PRACTICAL CUSTOMER-CENTRIC STRATEGIES. Speakers from leading companies such as Sanofi, MSD, Pfizer, Mylan, Janssen or GlaxoSmithKline will share highly practical...

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Rx to OTC Switch Summit

4th December 2014 - 5th December 2014

Rx to OTC Switch Summit

Have you considered switching to OTC? The market potential is huge and the FDA is actively working with industry stakeholders to look into new classes and accelerate switches. As most...

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Healthcare Meetings Forum 2014

15th December 2014 - 16th December 2014

Healthcare Meetings Forum 2014

Healthcare Meetings Forum 2014 Focus on the Patient – driving new trends for medical meetings The 3rd HCMF will concentrate on the connection between scientific information, education and its connection to positive...

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Pharma Commercial and SFE Summit, MENA

2nd February 2015 - 4th February 2015

Pharma Commercial and SFE Summit, MENA

The Pharma Commercial and SFE Summit, MENA is a platform for industry leaders to discuss how to adopt global strategies, to drive up sales efficiency through improved training and continue...

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Press Releases

M3 and partners win Digital Sales Aid Award

14th October 2014

M3 and partners win Digital Sales Aid Award

M3 – the global provider of technology services in healthcare – has scooped the PM Society’s ‘Digital Sales Aid Award’,* for a campaign run in partnership with Rosemont and its agencies -...

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Pharma ‘cannot deliver patient centricity’

6th October 2014

Pharma ‘cannot deliver patient centricity’

eyeforpharma, London, September 2014:  Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus...

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PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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