We found 166 records for "Sales"

Articles

What makes an effective communications plan?

1st September 2014

 What makes an effective communications plan?Articles

A communications plan gives focus and structure to the numerous aspects of a company's communications. This article examines the elements of an effective communications plan and how best to implement...

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The mobile moonshot

18th August 2014

 The mobile moonshotArticles

Though mobile phone apps have long been regarded as potential 'game changers' in healthcare, the journey has been slower than many digital gurus expected, with surprisingly few apps actually designed...

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Tunnah’s musings: Does pharma put profits before patients?

14th August 2014

 Tunnah’s musings: Does pharma put profits before patients?Articles

As the pharma industry repeatedly comes under fire for pricing new medicines out of the reach of cash-strapped healthcare systems, Paul Tunnah asks the difficult question of whether it should...

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Omnichannel marketing for pharma

31st July 2014

 Omnichannel marketing for pharmaArticles

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors...

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News

GSK struggles to maintain respiratory dominance

24th July 2014

 GSK struggles to maintain respiratory dominanceNews

Something seems to be going awry with GlaxoSmithKline's game plan for its respiratory franchise, with new products positioned to replace ageing blockbuster Advair/Seretide not performing in the field.Group sales fell...

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BMS and Ono to collaborate on immunotherapy combinations in Japan

24th July 2014

 BMS and Ono to collaborate on immunotherapy combinations in JapanNews

Plans for the first global launch of Opdivo, the first in a new class of immunotherapy which promise a major advance in cancer treatment, are moving ahead in Japan.Japanese pharma...

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Shire growth shows AbbVie's interest goes beyond tax

23rd July 2014

 Shire growth shows AbbVie's interest goes beyond taxNews

The headline news in AbbVie's pursuit of Shire may be the opportunity to reduce its tax, but Shire's second-quarter financial results suggest there is plenty more in the deal to...

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GSK's China crisis just won't go away

18th July 2014

 GSK's China crisis just won't go awayNews

GlaxoSmithKline (GSK) said this week that it had fired some of its employees in China for corruption way back in 2001, well ahead of the allegations that surfaced last year.A...

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White Papers

Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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Doctor networks: The rules of engagement for pharma

28th November 2013

 Doctor networks: The rules of engagement for pharmaWhite Papers

As online doctor networks have grown they have also developed their own rules around how members interact, what sort of information they are looking for and how they like to...

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Customer-centric multi-channel pharma marketing

23rd September 2013

 Customer-centric multi-channel pharma marketingWhite Papers

Multi-channel marketing is again a hot topic in the pharma industry, with its promise of improved productivity yielding bottom-line commercial benefits. However, the current challenge for the industry is as...

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How to effectively engage in the rare disease space

24th July 2013

 How to effectively engage in the rare disease spaceWhite Papers

Engaging with the relevant healthcare stakeholders for pharma company sales forces increasingly requires on-going adapatation and new skills, but engaging in the rare disease space is even harder, with specialist...

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Audio & Video

View the recorded webinar - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Is there common ground for engagement between doctors and pharma?

  The growth of online networks for doctors has been accompanied by recognition from the pharmaceutical industry that these digital meeting grounds can be a fertile place for marketing and medical...

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Events

Hospital Development & Technology Summit South East Asia

17th September 2014 - 18th September 2014

Hospital Development & Technology Summit South East Asia

Contributed by the expanding middle class, changing lifestyles, increasing longevity and an overhaul of the social security system, there is a rising demand for better healthcare facilities and latest technologies...

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Multichannel Marketing Summit 2014

17th September 2014 - 18th September 2014

Multichannel Marketing Summit 2014

The 2014 Multichannel Marketing EU Summit will provide the perfect platform for the industry's greatest marketing & digital minds to ensure you drive customer value through digital transformation. Over 250...

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Rare Disease Economics and Orphan Drug Commercialization Summit

22nd September 2014 - 23rd September 2014

Rare Disease Economics and Orphan Drug Commercialization Summit

In the past five years, 39 orphan drugs were launched in the US across numerous therapeutic categories, including multiple myeloma, chronic myelogenous leukemia, metastatic non-small cell lung cancer, hemophilia, tuberculosis,...

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4th Annual Pharma Commercial and Sales Force Effectiveness Summit

23rd September 2014 - 25th September 2014

4th Annual Pharma Commercial and Sales Force Effectiveness Summit

The pharmaceutical industry is facing an intense transformation and companies are trying to adapt their commercial models for competitive advantage and a new degree of engagement. Although key account management is...

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Press Releases

PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony

1st August 2014

 PM Society Announces Digital Media Awards Finalists  And Adds New Educational Lecture to Awards Ceremony

The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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Aqurance launches Market Research & Predictive Analytics Services

3rd July 2014

Aqurance launches Market Research & Predictive Analytics Services

Athens, GR, July 02, 2014: Aqurance, a dynamic startup that specializes inLife Sciences consulting and technology implementation services, has recently announced the launch of a new business department, the Market...

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Agnitio’s Rainmaker Mobilizer Minimizes Costs and Time Needed To Create And Deploy Custom Marketing Content to Medical Professionals

15th May 2014

Agnitio’s Rainmaker Mobilizer Minimizes Costs and Time Needed To Create And Deploy Custom Marketing Content to Medical Professionals

  Agnitio’s Rainmaker Mobilizer Minimizes Costs and Time Needed To Create And Deploy Custom Marketing Content to Medical Professionals Leading Provider of CLM Technologies Helps Pharmaceutical Companies Regain Control of Their...

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