We found 249 records for "Sales"

Articles

Put more disease education in oncology marketing communications

18th January 2016

 Put more disease education in oncology marketing communicationsArticles

As oncology treatments become increasingly personalised, marketers need to devote more time to helping specialists understand the science behind the drugs, as well as what the new drugs do for...

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20 people who shaped healthcare in 2015: part 1

31st December 2015

 20 people who shaped healthcare in 2015: part 1Articles

The first instalment of two-part article looking at people behind the most important events and trends in pharma, biotech and wider world of healthcare in 2015. The year saw a...

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Use digital to maximise value of sales meetings

25th November 2015

 Use digital to maximise value of sales meetingsArticles

Doctors are becoming increasingly tech-savvy, but still want face-to-face interactions with reps. Think about how technology can be applied to enhance these meetings, rather than deploying tech for tech's sake,...

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Quality, well-managed data is key to success

6th November 2015

 Quality, well-managed data is key to success Articles

Customer data is the lifeblood of life sciences companies. But are they getting what they need from their data to deliver true customer insight and drive commercial success?From accurately reporting...

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News

AZ shows progress, but Crestor loss will see it shrink in 2016

4th February 2016

 AZ shows progress, but Crestor loss will see it shrink in 2016News

AstraZeneca (AZ) is making strong progress in re-building its drug portfolio, but 2016 will see revenues and profit decline sharply as its blockbuster Crestor goes off patent.The UK-based pharma company...

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Pharma company behind Baden-Baden junket reprimanded by watchdog

17th December 2015

 Pharma company behind Baden-Baden junket reprimanded by watchdogNews

A pharma company which paid for NHS budget holders to go on a luxury trip to the German spa resort of Baden-Baden has been heavily reprimanded by the UK industry watchdog.First brought...

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FDA approval of lung cancer drug Tagrisso welcome news for AZ

15th November 2015

 FDA approval of lung cancer drug Tagrisso welcome news for AZNews

AstraZeneca has secured a valuable accelerated FDA approval for Tagrisso, its new targeted lung cancer drug.Tagrisso has been approved three months ahead of schedule, the rapid decision reflecting its status...

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Novartis debuts $1-a-month drug access programme in Kenya

15th October 2015

 Novartis debuts $1-a-month drug access programme in KenyaNews

Novartis has started the first phase of a programme that will make 15 of its essential medicines available in lower-income countries for just $1 per drug per month.The Novartis Access...

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White Papers

Patient centricity: How does Boehringer Ingelheim UK measure up?

9th February 2016

 Patient centricity: How does Boehringer Ingelheim UK measure up?White Papers

Patient centricity is a subject that is massively talked about but few can 'walk the talk'. Fewer still can demonstrate what that walk has achieved and where it is headed. In 2015 Boehringer Ingelheim UK...

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Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of both

8th October 2015

 Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothWhite Papers

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although traditional...

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Next-generation brand launches: Global health data and insights can transform your business

14th September 2015

 Next-generation brand launches: Global health data and insights can transform your businessWhite Papers

Life Sciences companies face challenges today in achieving their revenue forecast and return on investment from brand launches. Much of this is driven by access to critical data, and their ability to...

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Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data....

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Audio & Video

Live webinar – Patient centricity 101: How to create content that REALLY communicates

  According to the European Commission and NIHR Clinical Research Network, between 2007 and 2011, delays for launching clinical trials rose by 90%. And with approximately one third of the clinical...

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Available on demand: Why the success of your HTA will rely on real world evidence

  This webinar is the first in a series of webinars focused on the topic: Unlocking the value; the economic equation. It is also part of the IMS Health Practical Insights series.While the...

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Events

3rd Annual Medical Device Commercial Leaders Forum (Europe)

16th February 2016 - 18th February 2016

3rd Annual Medical Device Commercial Leaders Forum (Europe)

This three day event is the „must attend“ event for all senior directors at medical device companies who are interested in fresh approaches to improve sales or marketing performance for...

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8th Digital Pharma Europe

1st March 2016 - 3rd March 2016

8th Digital Pharma Europe

Join us 1-3 March 2016 as AstraZeneca hosts the 8th Digital Pharma Europe, taking place in Cheshire, UK at their Alderley Park facility. This conference is the only life science...

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8th Digital Pharma Europe

1st March 2016 - 3rd March 2016

8th Digital Pharma Europe

Join us 1-3 March 2016 as AstraZeneca hosts the 8th Digital Pharma Europe, taking place in Cheshire, UK at their Alderley Park facility. This conference is the only life science...

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Press Releases

Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution

25th November 2015

Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution

To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. The change comes as the company extends into...

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Physicians Interactive Advances Global Health Digital Engagement by Acquiring Univadis

22nd October 2015

Physicians Interactive Advances Global Health Digital Engagement by Acquiring Univadis

Physicians Interactive Advances Global Health Digital Engagement by Acquiring UnivadisAuthoritative Medical Content Platform Combined with Deep Digital Expertise Offers Greater Opportunities to Engage Healthcare Professionals and Improve Outcomes READING, Mass. –...

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The World's Largest Healthcare Event - tHIS Opens to Record Breaking Crowds

19th June 2015

The World's Largest Healthcare Event - tHIS Opens to Record Breaking Crowds

SHANGHAI, May 19, 2015 -- The 2015 Health Industry Summit (tHIS), an event that was predicted to transform the Chinese healthcare industry sector, opened to huge crowds on May 15,...

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The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

2nd April 2015

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

On May12th CreateHealth.io will define a clear methodology and share proven tactics used to develop customer centric services that improve patient outcomes. Here's a snap shot:· Learn to support customers...

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