We found 211 records for "Sales"

Articles

Successful brand building means solving customer problems

21st May 2015

 Successful brand building means solving customer problemsArticles

Pharma marketers need to listen to HCPs and patients to find out what issues they face and then position products to meet these needs.In a recent presentation Michael Holgate, founding...

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Latin America: ripe potential for pharma

15th May 2015

 Latin America: ripe potential for pharmaArticles

Guillaume Corpart outlines the trends and opportunities for pharma in this burgeoning region, in the second of his two-part series.With over 75 per cent of the world's 100,000 hospitals located...

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Customer centricity: learn from other sectors

13th May 2015

 Customer centricity: learn from other sectorsArticles

Pharma must take a serious look at other areas of business to learn how to deliver true, relevant customer centric thinking, which will lead to greater brand loyalty and success.'Customer...

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Content marketing with sponsored updates

10th April 2015

 Content marketing with sponsored updatesArticles

New tools from the social media providers mean valuable content can be directed at specific recipients to build trust and, over time, sales, as the traditional 'push' advertising routes and...

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News

What next for GSK as new chairman takes position?

12th May 2015

 What next for GSK as new chairman takes position?News

The appointment of a new chairman at GlaxoSmithKline (GSK) has led to questions about the future direction at the company, and the role of chief executive Sir Andrew Witty.Last week,...

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Rising cancer drug costs add to patients' financial burden

6th May 2015

 Rising cancer drug costs add to patients' financial burdenNews

Global spending on cancer drugs exceeded $100 billion for the first time everlast year, creating growing concerns about the financial burden faced by cancer patients, according to a new report.Innovative...

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Bayer sets big targets for 2015

27th February 2015

 Bayer sets big targets for 2015News

Bayer will need a stellar performance from its growth products this year, as it is predicting a €4 billion increase in group sales to €46 billion in 2015.The company is...

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Tough times ahead in US market for Glaxo and AZ

17th February 2015

 Tough times ahead in US market for Glaxo and AZNews

GlaxoSmithKline has replaced the head of its North American business unit as it struggles to maintain sales in its biggest market.Meanwhile, AstraZeneca has also been dealt a major blow to its...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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Audio & Video

Available on demand: Exclusive debate/webinar: The Future of Medical Communications: Physicians’ Needs and Predictions

  The way that physicians want and need to consume information has changed dramatically over recent years and continues to evolve rapidly. Working in conjunction with Ashfield Healthcare Communications, this event...

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Live webinar/debate - Feb 4th - COPD, connecting real world needs to patient centric solutions

    COPD is a widespread, costly and largely preventable condition which affects over 300 million people worldwide and is recognised as the ‘third-leading’ cause of death in most countries. Adherence rates...

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Events

Life Sciences Trainers Conference

1st June 2015 - 4th June 2015

Life Sciences Trainers Conference

The LTEN (formerly SPBT) Annual Conference is the only training conference designed entirely for pharmaceutical, biotech, medical device and diagnostic learning and development professionals. No manufacturing, aerospace, IT or automotive...

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Market Access & Pricing Excellence

3rd June 2015 - 4th June 2015

Market Access & Pricing Excellence

Market Access & Pricing Excellence 2015 is Europe’s most comprehensive pharma access & pricing summit, with 3 unique tracks focusing on Operational Excellence, HTA & Policy and Real World Evidence....

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Webinar: The right content for rich data

3rd June 2015

Webinar: The right content for rich data

Data is the fuel for your digital communication – powering you to not only learn about your customers but communicate more effectively too. But to get actionable data you need...

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Pharma Field Force Effectiveness Training

4th June 2015 - 5th June 2015

Pharma Field Force Effectiveness Training

Is the traditional pharmaceutical field force still effective? What are the current barriers to field force effectiveness? What is making them less effective? The Masterclass in Field Force Effectiveness Workshop...

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Press Releases

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

2nd April 2015

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

On May12th CreateHealth.io will define a clear methodology and share proven tactics used to develop customer centric services that improve patient outcomes. Here's a snap shot:· Learn to support customers...

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Novartis CEO on patient value

2nd April 2015

Novartis CEO on patient value

Have you been tasked with developing services that improve patient value?Most pharma CEOs cite the patient voice as their biggest challenge, take Joseph Jimenez’s (CEO Novartis) recent statement in the...

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Farrow and Jones Breathe New Life Into PM Society as Preparations Begin for 30th PM Society Awards in 2016

31st March 2015

Farrow and Jones Breathe New Life Into PM Society as Preparations Begin for 30th PM Society Awards in 2016

  News release 30 March 2015         Farrow and Jones Breathe New Life Into PM Society as Preparations Begin for 30th PM Society Awards in 2016   The PM Society has more than doubled its core...

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Zephyr Health Joins Veeva OpenKey Partner Program

25th March 2015

Zephyr Health Joins Veeva OpenKey Partner Program

Zephyr Health aligns with Veeva on new approach to customer data that’s open and easy San Francisco — March 24, 2015 – Zephyr Health, the only Data Intelligence solution built specifically for health science...

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