We found 288 records for "Sales"

Articles

Pharma needs hybrid sales and marketing rep

18th April 2016

 Pharma needs hybrid sales and marketing rep Articles

Robert Chu and Richie Etwaru tell Craig Sharp that pharma has to orchestrate a truly integrated effort from sales and marketing teams to attain commercial effectiveness.  Craig Sharp   This year's eyeforpharma Barcelona...

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Could medical science liaison teams revive pharma’s reputation?

7th April 2016

 Could medical science liaison teams revive pharma’s reputation?Articles

The growth of medical science liaison (MSL) teams is helping pharma communicate with healthcare professionals in a more 'peer-to-peer' way, and could help improve frontline relations. But has pharma developed...

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LIVE NOW – exclusive real-time coverage from eyeforpharma Barcelona

15th March 2016

 LIVE NOW – exclusive real-time coverage from eyeforpharma BarcelonaArticles

Exclusive live coverage from eyeforpharma Barcelona 2016 From 15-17 March pharmaphorum is on-site at eyeforpharma Barcelona, providing live coverage of the event as it takes place. Brought to you in conjunction...

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10 steps to an effective multichannel strategy

4th March 2016

 10 steps to an effective multichannel strategyArticles

Everyone is consuming information through a variety of channels. With an overwhelming amount of data available, effective approaches are about reaching the right people with the right message in the...

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News

NICE clears both Amgen's Repatha and Sanofi's Praluent

6th May 2016

 NICE clears both Amgen's Repatha and Sanofi's PraluentNews

NICE has recommended funding for new PCSK9 inhibitor cholesterol drugs from Sanofi and Amgen, reversing an earlier decision to reject the French company's medicine after it agreed a discount.The final draft guidance recommends Sanofi's Praluent...

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Takeda and Lundbeck's antidepressant renamed in US

5th May 2016

 Takeda and Lundbeck's antidepressant renamed in USNews

Takeda and Lundbeck's Brintellix (vortioxetine) antidepressant has been renamed in the US to avoid confusion with AstraZeneca's anti-blood clotting drug, Brilinta (ticagrelor).It is a fresh blow for the drug now...

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Servier's Lonsurf approved in advanced colorectal cancer in EU

4th May 2016

 Servier's Lonsurf approved in advanced colorectal cancer in EUNews

Servier's Lonsurf (trifluridine+tipiracil) has been approved in Europe for adults with metastatic colorectal cancer (mCRC), as the company seeks to increase its presence in oncology medicine.The oral drug came to...

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Pfizer boosted by strong Q1 and possible cancer blockbuster

3rd May 2016

 Pfizer boosted by strong Q1 and possible cancer blockbusterNews

After the bruising encounter with US tax authorities that ended its $160 billion merger with Allergan last month, Pfizer can take some solace from a strong first quarter performance of...

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White Papers

Navigating your way to insights driven customer relationships

8th March 2016

 Navigating your way to insights driven customer relationshipsWhite Papers

The Life Sciences industry is under increasing pressure on numerous fronts, and the efficiency and efficacy of the sales process continues to be a focus for improvements.Customer Relationship Management (CRM)...

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Patient centricity: How does Boehringer Ingelheim UK measure up?

9th February 2016

 Patient centricity: How does Boehringer Ingelheim UK measure up?White Papers

Patient centricity is a subject that is massively talked about but few can 'walk the talk'. Fewer still can demonstrate what that walk has achieved and where it is headed. In 2015 Boehringer Ingelheim UK...

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Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of both

8th October 2015

 Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothWhite Papers

In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although traditional...

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Next-generation brand launches: Global health data and insights can transform your business

14th September 2015

 Next-generation brand launches: Global health data and insights can transform your businessWhite Papers

Life Sciences companies face challenges today in achieving their revenue forecast and return on investment from brand launches. Much of this is driven by access to critical data, and their ability to...

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Audio & Video

Available on demand: Disrupting and improving customer engagement with predictive insights

  There are clear benefits for both Life Sciences companies and their customers in significantly improving the way they engage. Be it in terms of reputation, efficiency, profitability, or even relationship...

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Available on demand – The Creative Debate: Why creativity is key to true patient centricity in pharma

  Meeting the needs of both patients, and healthcare professionals, in today's fast changing communications landscape can be challenging, particularly against the backdrop of compliance. Putting creativity at the heart of the process...

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Press Releases

IMS Health UKI prepares for new Market Access solutions

22nd April 2016

IMS Health UKI prepares for new Market Access solutions

IMS Health has appointed Alison Kneen who has 31 years of experience in the industry as Principal to its rapidly expanding UKI Market Access team. Alison brings extensive market access experience...

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Viseven announces integration with Oracle Cloud

8th April 2016

Viseven announces integration with Oracle Cloud

TALLINN, April 8, 2016 – Today, Viseven unveiled Viseven CLM application in Oracle Cloud Marketplace to help partners build meaningful communication with HCPs and collect valuable feedback during the call. Through...

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Viseven to Deliver Keynote Address on Digital Engagement Strategies at Annual Digital Pharma Summit

4th April 2016

Viseven to Deliver Keynote Address on Digital Engagement Strategies at Annual Digital Pharma Summit

BASEL, March 29, 2016 – Viseven CEO Nataliya Andreychuk will deliver a keynote address on the opening day of Annual Digital Pharma Summit, underscoring the challenges in crafting personalized message, to deliver...

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Digital Marketing Days in Warsaw: the impact of digital on pharma communication

3rd March 2016

Digital Marketing Days in Warsaw: the impact of digital on pharma communication

On February 19th, Digital Marketing Days in Warsaw successfully opened the third series of digital pharma marketing workshops in Europe. The event gathered around 50 experts in technology innovations and...

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