We found 739 records for "Strategy"

Articles

The shape of market access in pharma: meeting stakeholders’ value needs

25th June 2015

 The shape of market access in pharma: meeting stakeholders’ value needsArticles

Brand success requires pharma companies to identify and meet the needs of all those involved and communicate where the clinical and economic values lie.Market access planning is a key challenge...

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Oncology opinion leaders debate NHS issues

19th June 2015

 Oncology opinion leaders debate NHS issuesArticles

Medical, political and patient organisation specialists were put through their paces on topics affecting delivery of cancer care at a lively UK Oncology Forum meeting, reports Louise Bellamy.Would abolishing the...

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Harnessing the power of open source innovation to plot a new course for COPD

18th June 2015

 Harnessing the power of open source innovation to plot a new course for COPDArticles

The recent COPD Crowdshaped event brought together a diverse group to generate new ideas that go 'beyond the medicine' and help people with the chronic, debilitating condition. "When you can't breathe,...

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O’Neill calls on America’s big pharma to bankroll antibiotics research

15th June 2015

 O’Neill calls on America’s big pharma to bankroll antibiotics researchArticles

A UK-led plan to head off an 'antibiotic apocalypse' is calling for billions of dollars from governments and big pharma. As its leader heads to the US this week, Andrew...

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News

Celgene pays $1bn for stake in CAR-T specialist Juno

30th June 2015

 Celgene pays $1bn for stake in CAR-T specialist JunoNews

US firm Celgene is desperate not to be left out of the race to develop chimeric antigen receptor T cells (CAR-T) for cancer, paying $1 billion for a slice of...

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Kent’s biotech ambitions building on ex-Pfizer site

23rd June 2015

 Kent’s biotech ambitions building on ex-Pfizer siteNews

After Pfizer declared it was shutting its UK research and development hub in Sandwich, Kent four-and-a-half years ago, there was despondency in the region.The US firm had employed 2,400 people...

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Novartis to highlight ageing research at US investor day

18th June 2015

 Novartis to highlight ageing research at US investor dayNews

Novartis will describe to investors later today how it is developing a series of therapies for diseases of old age – in addition to its cancer portfolio – to cater...

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Antibiotics plan could fuel more drug resistance, warns UK biotech

18th June 2015

 Antibiotics plan could fuel more drug resistance, warns UK biotechNews

An ambitious plan to stimulate the development of new antibiotics via a global fund could fall into the trap of creating new drug resistant strains of bacteria, the UK biotech...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Modelling patient behaviour to improve self-management in diabetes

1st December 2014

 Modelling patient behaviour to improve self-management in diabetesWhite Papers

An understanding of health psychology is essential to helping patients adhere to their medication and lifestyle regimens. This report hones in on how the COM-B model of behaviour provides a...

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Audio & Video

Live webinar 9th July – Changing behaviour: Is it possible without behavioural segmentation?

  Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source,...

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Live webinar 1st July – Effectively using real-world data for commercial success

  Life sciences companies need to make better use of the insights that real world data (RWD) can provide in order to improve market access, sales and market growth strategies –...

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Events

Pharma Pricing, Reimbursement & Market Access 2015

1st July 2015 - 2nd July 2015

Pharma Pricing, Reimbursement & Market Access 2015

KEY THEMES DISCUSSED IN THIS CONFERENCE:- Benchmark your strategic decision making to prepare your best market access strategy Understand the diverse payer landscape and...

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The Pharma Supply Chain Conference – Optimising Efficiencies

2nd July 2015

The Pharma Supply Chain Conference – Optimising Efficiencies

The Pharma Supply Chain Conference – Optimising Efficiencies Cost-Saving Efficiencies For Optimised End-To-End Pharma Supply Chains: Implementing Next-Level Demand Planning, 3rd Party Collaboration & Streamlined Distribution To Succeed In Global Markets...

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The Creative Floor Healthcare Awards Ceremony

2nd July 2015

The Creative Floor Healthcare Awards Ceremony

COME AND SEE WHO'S TOUGH ENOUGH TO MAKE IT INTO THE RING. JOIN US IN CELEBRATING THE BEST CREATIVE HEALTH AND WELLNESS WORK FROM ACROSS THE PLANET. FREE FOOD, UNLIMITED ALCOHOL, MAGIC,...

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Enhanced health in care homes: implementing new models of care

2nd July 2015

Enhanced health in care homes: implementing new models of care

Showcasing successful models which have been shown to improve quality of life and reduce hospital bed use, conference sessions will explore how local areas are taking advantage of the opportunities...

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Press Releases

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

1st June 2015

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

The inaugural QuDoS in MS Awards, established to recognise Quality in the Delivery of Services in Multiple Sclerosis, programme is now open for entry to teams and individuals working within...

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New recruit at Cognite

21st May 2015

New recruit at Cognite

Cognite is pleased to announce that Arun Dhillon has joined the company as an Account Director. Arun was previously with ICC Lowe (formerly Brand(x)) working out of the Zurich office...

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The REAL WORLD Challenge: Are you maximising the effectiveness of RWE?

20th April 2015

The REAL WORLD Challenge: Are you maximising the effectiveness of RWE?

RWE is now recognised as critical to all commercial activities and is becoming embedded across the life-science industry. pH Associates is hosting a summit on May 5th (4-7pm) that will take a fresh look...

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Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

15th April 2015

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

  The eagerly awaited second edition of Arthur G. Cook's Forecasting for the Pharmaceutical Industry is now available from Gower.     Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as...

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