We found 534 records for "Strategy"

Articles

White Paper: Pricing & Market Access Outlook 2014

20th October 2014

 White Paper: Pricing & Market Access Outlook 2014Articles

Pricing and market access are key issues for the pharma industry as healthcare budgets continue to tighten and the value of innovative drugs, particularly in areas of high unmet need,...

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Social enterprises: doing NHS business without the bureaucracy

20th October 2014

 Social enterprises: doing NHS business without the bureaucracy Articles

Nisha Desai, head of medicines management at social enterprise company Provide, speaks to pharmaphorum about how such organisations are benefitting the NHS, prior to her appearance at a major London...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingArticles

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Tunnah’s musings: When does pharma innovation really need to start?

15th October 2014

 Tunnah’s musings: When does pharma innovation really need to start?Articles

After chairing the first day of Pharma Engagement Live, Paul Tunnah muses on the changing commercial models within pharma and asks when innovation really needs to start in order to...

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News

Parkinson’s charity pushes industry collaboration

20th October 2014

 Parkinson’s charity pushes industry collaboration News

Parkinson's UK has appointed pharma industry expert Dr Arthur Roach as its research director to increase collaboration with industry.Dr Roach will lead Parkinson's UK's extensive £20 million research portfolio of...

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Roche challenges NICE on Kadcyla and ignoring pricing deal

14th October 2014

 Roche challenges NICE on Kadcyla and ignoring pricing dealNews

The battle of wills between Roche and NICE over the breast cancer drug Kadcyla has entered a new phase – and one that could have an impact for the whole...

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ABPI and OBN collaborate for life sciences

13th October 2014

 ABPI and OBN collaborate for life sciencesNews

UK pharma organisations, the Association of the British Pharmaceutical Industry (ABPI) and OBN, which represents emerging life sciences companies, are to work together for the benefit of members and the...

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NHS and social care ‘at breaking point’

7th October 2014

 NHS and social care ‘at breaking point’News

NHS and social care services are 'at breaking point' say senior health service officials in a letter to UK political leaders David Cameron, Ed Miliband and Nick Clegg, published today...

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White Papers

Anchoring qualitative methodologies in business intelligence using smartphone apps

9th October 2014

 Anchoring qualitative methodologies in business intelligence using smartphone appsWhite Papers

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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How pharma Tweetchats can drive healthcare innovation

29th April 2014

 How pharma Tweetchats can drive healthcare innovationWhite Papers

During the course of 2013 Boehringer Ingelheim explored the use of multi-way communication on Twitter, via Tweetchats, as a means to better understand disease area issues and directly connect with...

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Audio & Video

Live debate Oct 29th - Managing diabetes - a real world view

Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons for non-adherence are complex as the nature of the condition involves adherence to...

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Live webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

Synthetic Biology Congress

20th October 2014 - 21st October 2014

Synthetic Biology Congress

With a focus on Synthetic Biology in the pharmaceutical and agricultural sector, this interactive meeting will provide the opportunity to take home cutting edge research, strategies, case study examples and...

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QPCR and Digital PCR Congress

20th October 2014 - 21st October 2014

QPCR and Digital PCR Congress

Attracting 175 industry & academic experts working in areas such as molecular biology / diagnostics, gene expression, genomics, biomarkers, pathogen detection, GMO, mRNA, NGS, bioinformatics and data management, the conference...

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8th Digital Pharma East

21st October 2014 - 24th October 2014

8th Digital Pharma East

Digital Pharma East is the world’s largest and most comprehensive digital marketing for life sciences industry event with 700+ attendees; 100+ senior-level life science speakers; 50+ keynote presentations, case studies...

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Evidence USA 2014

22nd October 2014 - 23rd October 2014

Evidence USA 2014

Discover how pharma, payers and patients are utilizing real world evidence to understand and demonstrate drug value and improve patient care. These key stakeholders will discuss and debate the pertinent...

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Press Releases

Pharma ‘cannot deliver patient centricity’

6th October 2014

Pharma ‘cannot deliver patient centricity’

eyeforpharma, London, September 2014:  Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus...

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3 TIPS FOR PATIENT ENGAGEMENT; DEFINE, ACT THEN ACCELERATE

23rd September 2014

3 TIPS FOR PATIENT ENGAGEMENT; DEFINE, ACT THEN ACCELERATE

Forbes blogger Leonard Kish described “patient engagement as the blockbuster drug of the century” namely for its potential impact on improving patient outcomes. Two years on from his article, I asked;...

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ICC Lowe launches a new age of digital training for pharma

9th September 2014

ICC Lowe launches a new age of digital training for pharma

ICC Lowe London/Zurich has launched an innovative digital training course for the pharmaceutical industry. As digital is becoming an increasingly influential part of healthcare, the training aims to provide an...

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Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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