We found 700 records for "Strategy"

Articles

Andrew McConaghie

22nd April 2015

 Andrew McConaghieArticles

Andrew McConaghie is pharmaphorum's managing editor, feature media. He writes on a range of topics covering pharmaceutical and biotech R&D, marketing and market access, and issues affecting patients and global healthcare...

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7 Questions: Nick Bason on bowel cancer

22nd April 2015

 7 Questions: Nick Bason on bowel cancerArticles

pharmaphorum speaks to the head of policy and communications at Bowel Cancer UK about the charity's progress in fighting the disease and the focus for future campaigns.What prompted you to...

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Rare disease groups: scaling up from the kitchen table

21st April 2015

 Rare disease groups: scaling up from the kitchen tableArticles

People wanting to establish rare disease support groups face lack of understanding and awareness from the medical profession, challenges finding others with the same condition, often little funding and no...

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Celgene gets set for stellar growth in Europe

20th April 2015

 Celgene gets set for stellar growth in EuropeArticles

Celgene's European leader Tuomo Pätsi talks to pharmaphorum about the firm's remarkable growth, which is set to continue thanks to myeloma blockbuster Revlimid and new psoriasis and psoriatic arthritis drug...

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News

Mylan set to fight Teva’s $40 billion takeover bid

22nd April 2015

 Mylan set to fight Teva’s $40 billion takeover bidNews

Teva has unveiled its long-anticipated takeover bid for rival generics firm Mylan, offering a deal worth $40 billion to shareholders.Already the world's largest maker of generic medicines, Teva believes a...

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Future of the NHS is number one issue – but will it swing the election?

21st April 2015

 Future of the NHS is number one issue – but will it swing the election?News

As the UK's election day draws near, The Labour party is winning the battle to convince voters that its policies for the national health service (NHS) are best – but...

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Mylan offers $28.9bn for Perrigo to bury Teva rumour

9th April 2015

 Mylan offers $28.9bn for Perrigo to bury Teva rumourNews

The flurry of M&A news this year shows no signs of abating, with Mylan proposing a $28.9 billion deal to acquire Ireland's Perrigo and create a powerhouse in generic and...

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Mid-cap companies: pharma’s growth engine

8th April 2015

 Mid-cap companies: pharma’s growth engineNews

Some of the most exciting new drugs are being discovered by mid-sized pharma and biotech companies, and 2014 saw more of them reaping the benefits of marketing their own products.These...

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White Papers

Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Modelling patient behaviour to improve self-management in diabetes

1st December 2014

 Modelling patient behaviour to improve self-management in diabetesWhite Papers

An understanding of health psychology is essential to helping patients adhere to their medication and lifestyle regimens. This report hones in on how the COM-B model of behaviour provides a...

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Audio & Video

On demand webinar: Staring into the abyss? Navigating the NHS post-election

  Regardless of the colour of the next UK government that emerges as a result of the May election, the £30–50bn NHS budget chasm is the abyss that all the parties...

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Live webinar/debate - Feb 4th - COPD, connecting real world needs to patient centric solutions

    COPD is a widespread, costly and largely preventable condition which affects over 300 million people worldwide and is recognised as the ‘third-leading’ cause of death in most countries. Adherence rates...

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Events

Risk Forum

27th April 2015 - 28th April 2015

Risk Forum

With ACO development heating up, the Exchanges rolling out, and ICD-10 implementation right around the corner, there is no better time than to get together and discuss best practices for...

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The Annual Population Health Management Forum

27th April 2015 - 28th April 2015

The Annual Population Health Management Forum

Key topics: Identifying and stratifying risk Promoting health and wellness Implementing targeted programs based on identified risk Integrating...

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Digital Works 2015

28th April 2015

Digital Works 2015

This half day event aims to showcase how digital programmes have been successful in healthcare and will benefit anyone who wants to learn what successful digital programmes look like and...

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2nd Annual Medical Device and Diagnostic Labeling Conference

30th April 2015

2nd Annual Medical Device and Diagnostic Labeling Conference

Assess the recent enhanced international medical device and diagnostic labeling requirements, unique device identification implementation, and updating internal procedures for label creation and use....

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Press Releases

The REAL WORLD Challenge: Are you maximising the effectiveness of RWE?

20th April 2015

The REAL WORLD Challenge: Are you maximising the effectiveness of RWE?

RWE is now recognised as critical to all commercial activities and is becoming embedded across the life-science industry. pH Associates is hosting a summit on May 5th (4-7pm) that will take a fresh look...

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Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

15th April 2015

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

  The eagerly awaited second edition of Arthur G. Cook's Forecasting for the Pharmaceutical Industry is now available from Gower.     Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as...

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The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

2nd April 2015

The discount expires this Friday for CreateHealth's Customer Experience (CX) in Health Summit, May 12 London.

On May12th CreateHealth.io will define a clear methodology and share proven tactics used to develop customer centric services that improve patient outcomes. Here's a snap shot:· Learn to support customers...

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Novartis CEO on patient value

2nd April 2015

Novartis CEO on patient value

Have you been tasked with developing services that improve patient value?Most pharma CEOs cite the patient voice as their biggest challenge, take Joseph Jimenez’s (CEO Novartis) recent statement in the...

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