We found 787 records for "Strategy"

Articles

Rare disease drug Vimizim gets NICE 'yes' – but needs real-world data

3rd September 2015

 Rare disease drug Vimizim gets NICE 'yes' – but needs real-world dataArticles

NICE says it can approve BioMarin's ultra-rare drug treatment Vimizim, but has proposed real-world data collection and a price cap to overcome doubts about the drug's value, reports Andrew McConaghie.The...

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Challenges of ageing for people with HIV

1st September 2015

 Challenges of ageing for people with HIVArticles

David Rowlands examines the complex issues faced by the growing numbers of older people living with HIV today and what services they need to help them improve their quality of...

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Patient recommendations to enhance dementia trial engagement

24th August 2015

 Patient recommendations to enhance dementia trial engagementArticles

As a patient advocate and someone with early-onset Alzheimer's disease, Michael Ellenbogen presents his ideas for improving clinical trials in the US for both patients and pharma.In my working life...

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Liquid biopsies set to transform cancer care

20th August 2015

 Liquid biopsies set to transform cancer careArticles

A new generation of faster, more accurate diagnostics is set to transform cancer care over the next decade.A new generation of 'liquid biopsy' tests which allow cancer to be detected...

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News

Valeant buys stake in AZ's psoriasis antibody

2nd September 2015

 Valeant buys stake in AZ's psoriasis antibodyNews

Valeant's policy of growth by acquisition shows no signs of slowing down, with the Canadian firm agreeing a $345 million deal to buy a stake in AstraZeneca's (AZ) psoriasis candidate...

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BMS extends fibrosis focus with $1.25bn Promedior deal

1st September 2015

 BMS extends fibrosis focus with $1.25bn Promedior dealNews

Bristol-Myers Squibb (BMS) has been steadily building its position in fibrotic diseases for some time, but accelerated its efforts this week with a $1.25 billion deal giving it the right...

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Sanofi and Google to collaborate on diabetes

1st September 2015

 Sanofi and Google to collaborate on diabetesNews

A new alliance between Sanofi and Google has been launched to improve care in people with type 1 and type 2 diabetes, the latest in a growing number of tie-ups...

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Novo Nordisk splashes out as oral semaglutide starts phase III

27th August 2015

 Novo Nordisk splashes out as oral semaglutide starts phase IIINews

Novo Nordisk's semaglutide, which could be the first oral alternative to injectable GLP-1 agonists in type 2 diabetes, has started phase III trials.If it reaches the market, the oral formulation...

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White Papers

Successful biopharma product launches depend upon market insights – driving competitive advantage through innovation

30th July 2015

 Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationWhite Papers

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data.New...

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Is pharma brand marketing dead?

24th March 2015

 Is pharma brand marketing dead?White Papers

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical...

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Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Audio & Video

Live webinar: Accelerate the success of your brand launch

    Join this webinar to hear case studies and key success factors in using real world data and market insights for more targeted, successful brand launches.Our industry is on the precipice...

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Available on demand: Changing behaviour: Is it possible without behavioural segmentation?

  Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information about how patients, physicians and payers behave through the use of open source,...

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Events

4th Annual Pharma Anti-Counterfeiting 2015

8th September 2015 - 9th September 2015

4th Annual Pharma Anti-Counterfeiting 2015

KEY THEMES DISCUSSED AT THIS SUMMIT:- Pharma Anti-Counterfeiting and Product Security in EU and USA: government policies & strategies Fighting the fakes - Discovering...

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World Drug Safety Congress Europe 2015

8th September 2015 - 9th September 2015

World Drug Safety Congress Europe 2015

The 8th annual World Drug Safety Congress is the leading European event for the drug safety industry, regulators and service providers. The event’s unique strategic focus provides an insightful look...

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Increasing access to mental health care

8th September 2015

Increasing access to mental health care

This one-day conference will look at how new standards have been embedded over the first six months for the Improving Access to Psychological Therapies programme (IAPT) and Early Intervention in...

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Pharmaceutical and Medical Device Packaging and Labelling 2015

9th September 2015

Pharmaceutical and Medical Device Packaging and Labelling 2015

Join us for the most established pharmaceutical and medical device specific event in Europe. Now in its 14th year, Pharmaceutical and Medical Device Packaging and Labelling 2015 brings together a...

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Press Releases

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

1st June 2015

Launch of the 2015 QuDoS in MS (recognising Quality in the Delivery of Services in Multiple Sclerosis) Awards programme

The inaugural QuDoS in MS Awards, established to recognise Quality in the Delivery of Services in Multiple Sclerosis, programme is now open for entry to teams and individuals working within...

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New recruit at Cognite

21st May 2015

New recruit at Cognite

Cognite is pleased to announce that Arun Dhillon has joined the company as an Account Director. Arun was previously with ICC Lowe (formerly Brand(x)) working out of the Zurich office...

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The REAL WORLD Challenge: Are you maximising the effectiveness of RWE?

20th April 2015

The REAL WORLD Challenge: Are you maximising the effectiveness of RWE?

RWE is now recognised as critical to all commercial activities and is becoming embedded across the life-science industry. pH Associates is hosting a summit on May 5th (4-7pm) that will take a fresh look...

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Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

15th April 2015

Arthur G. Cook (ZS Associates) publishes 2nd Edition with Gower

  The eagerly awaited second edition of Arthur G. Cook's Forecasting for the Pharmaceutical Industry is now available from Gower.     Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as...

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