We found 493 records for "Strategy"

Articles

Omnichannel marketing for pharma

31st July 2014

 Omnichannel marketing for pharmaArticles

There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors...

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Building brand loyalty through holistic customer management

24th July 2014

 Building brand loyalty through holistic customer managementArticles

Pharma companies are looking at non-related industries with a track record in digital innovation to benchmark their own digital activities, but overall they continue to make slow progress in digital...

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Tunnah’s musings: The difference between listening and understanding

23rd July 2014

 Tunnah’s musings: The difference between listening and understandingArticles

The pharmaceutical industry has always been obsessed with conducting extensive research to underpin its activities, but Paul Tunnah wonders whether, in our quest to analyse everything to the highest level...

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A digital revolution for patient care

22nd July 2014

 A digital revolution for patient careArticles

The digital maturity of life sciences companies will change significantly in the next three years as digital technology yields a wealth of data that provides opportunities to drive more innovation,...

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News

Obama goes public on tax inversion loophole

30th July 2014

 Obama goes public on tax inversion loopholeNews

President Barack Obama has made a public pledge to close the tax loophole that allows corporations to avoid paying US corporate taxes by taking over companies in other countries.The White...

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Allergan cuts workforce as part of restructure

22nd July 2014

 Allergan cuts workforce as part of restructureNews

Allergan has announced that about 13 per cent of its workforce will go as part of a restructure in the second half of 2014.About 1,500 employees – a higher number...

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AbbVie and Shire merger agreed

21st July 2014

 AbbVie and Shire merger agreedNews

AbbVie and Shire have announced that their long-awaited merger is to go ahead, following AbbVie's fifth takeover offer.The deal, which the companies announced on Friday, is worth £32 billion ($53 billion).  The...

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GSK's China crisis just won't go away

18th July 2014

 GSK's China crisis just won't go awayNews

GlaxoSmithKline (GSK) said this week that it had fired some of its employees in China for corruption way back in 2001, well ahead of the allegations that surfaced last year.A...

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White Papers

Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Is pharma brand marketing dead or has it just arrived?

23rd June 2014

 Is pharma brand marketing dead or has it just arrived?White Papers

As the pharma industry scrutinizes every aspect of its operations in the drive for greater efficiency, the processes behind marketing have so far seen little impact. But now, with fewer...

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How pharma Tweetchats can drive healthcare innovation

29th April 2014

 How pharma Tweetchats can drive healthcare innovationWhite Papers

During the course of 2013 Boehringer Ingelheim explored the use of multi-way communication on Twitter, via Tweetchats, as a means to better understand disease area issues and directly connect with...

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Digital excellence in the global pharmaceutical industry in 2014

3rd March 2014

 Digital excellence in the global pharmaceutical industry in 2014White Papers

As pharmaceutical companies all look to step up their digital capabilities, this survey of digital leaders from across big pharma, exclusively first published on pharmaphorum, reveals an interesting picture of...

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Audio & Video

Webinar: 9 July - The future of UK pharma

The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health forecasts the global market will see a compound average growth...

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Rare Disease Day tweetchat

  To view a full transcript of the discussion from this #hcsmeu tweetchat held on 28th February 2014 please click here. During the hour-long tweetchat, we covered the following questions:   1) What are...

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Events

PharmaForce 2014

3rd September 2014 - 5th September 2014

PharmaForce 2014

Now in its 9th year, PharmaForce brings together 250 senior-level sales force effectiveness and multi-channel marketing executives to learn, network, and formulate strategy. Covering key topical discussion points such as;...

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Pharma CI Conference & Exhibition USA

9th September 2014

Pharma CI Conference & Exhibition USA

WELCOME TO THE PHARMA CI CONFERENCE & EXHIBITION! Join us at this premier gathering and network with other key decision makers as you learn about the most pressing and relevant issues...

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Big Data in Pharma

16th September 2014 - 19th September 2014

Big Data in Pharma

To cut through the Big Data hype, and yield actionable, measurable insights to transform the pharma and healthcare sector requires leveraging the experiences of the leading pharma executives and top...

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Cancer Drug Discovery & Preclinical Development

17th September 2014 - 18th September 2014

Cancer Drug Discovery & Preclinical Development

ACI’s Cancer Drug Discovery & Preclinical Development conference takes place in London, UK on 17th & 18th September 2014. This keystone event will focus on the early stages of cancer...

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Jobs

Management Consultant (Market Access)

30th July 2014

Management Consultant (Market Access)

To account manage market access clients, ensuring timely and profitable delivery of high quality market access projects. To work with the Director of Market Access to develop and expand the...

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Associate Management Consultant

30th July 2014

Associate Management Consultant

To deliver timely and profitable high quality market access projects. To support business development for the market access business. Primary responsibilities: 1. Deliver profitable and high quality market access projects 2. Management of project timelines...

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PR Account Director

25th July 2014

PR Account Director

Reynolds-MacKenzie boasts a formidable team of campaign developers. We’re the creative force behind many high-impact healthcare campaigns of recent years. It’s our unparalleled expertise and ability to look beyond the...

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Account Manager

25th July 2014

Account Manager

OPEN LEC is the creative, advertising and brand communications practice within OPEN Health. We specialise in launching and revitalising healthcare brands. Within the past 12 months, we’ve successfully launched a...

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Press Releases

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

15th July 2014

Cancer Research UK, Boehringer Ingelheim, Bupa & Boots discuss roadmap for customer experience in Healthcare

This Spring createhealth.io held a closed door meeting with Cancer Research UK, Boehringer Ingelheim, Bupa & Boots. The agenda covered Customer Experience in Healthcare.Through further research from Cranfield & Macmillan...

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Inspire Community to Surpass Milestone of 500,000 Members

30th June 2014

Inspire Community to Surpass Milestone of 500,000 Members

SAN DIEGO, CA--(Marketwired - Jun 16, 2014) - Inspire, the social network for health, is about to reach the 500,000 member milestone. Inspire CEO Brian Loew announced the news today at...

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Creation Healthcare and Doctors 2.0 & You team up on largest-ever diabetes social media study into healthcare professional views

19th May 2014

Creation Healthcare and Doctors 2.0 & You team up on largest-ever diabetes social media study into healthcare professional views

Press Release For immediate release   Creation Healthcare and Doctors 2.0 & You team up on largest-ever diabetes social media study into healthcare professional views London and Paris – May 13, 2014: Creation Healthcare...

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New study reveals explosion of doctors on Twitter

15th May 2014

New study reveals explosion of doctors on Twitter

New study reveals explosion of doctors on Twitter   75,000 healthcare professionals located worldwide sharing information and discussing treatments  New research from Creation Healthcare has tracked the rise of healthcare professionals on Twitter...

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