We found 539 records for "Strategy"

Articles

A breakthrough in lung cancer - the biggest prize in immunotherapy

31st October 2014

 A breakthrough in lung cancer - the biggest prize in immunotherapyArticles

AstraZeneca/MedImmune hopes its immunotherapy combinations will help it catch up with leaders.The exciting new generation of immuno-oncology drugs, led by Merck's Keytruda and Bristol-Myers Squibb's (BMS) Opdivo have arrived, and...

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Two critical factors to attain marketing excellence

30th October 2014

 Two critical factors to attain marketing excellenceArticles

Companies need to commit to innovation and build meaningful, long-term relationships with patients to bring longer-term benefits on top of the short-term gains.How do brands know when they have achieved...

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Political dynamite - England’s Cancer Drugs Fund

29th October 2014

 Political dynamite - England’s Cancer Drugs FundArticles

Proposals to consider cost in decisions about what will, and, crucially, won't, be paid for by the Cancer Drugs Fund (CDF) in England are the latest changes in the controversial...

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Patient perspective: a fair price for life-extending drugs

28th October 2014

 Patient perspective: a fair price for life-extending drugsArticles

Today, most deaths in breast cancer are caused by secondary breast cancer. However, the high costs of drugs to slow its progress and the limits of the Cancer Drugs Fund...

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News

Orphan drugs no longer niche

30th October 2014

 Orphan drugs no longer nicheNews

By 2020 orphan drugs are expected to account for 19 per cent of the total share of prescription drug sales in the US, Japan and Europe, excluding generics, reaching $176...

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Pfizer Q3 sound as CEO rules nothing out

29th October 2014

 Pfizer Q3 sound as CEO rules nothing out News

Pfizer's Q3 figures were just above projections, with revenues of $12.36 billion against estimates of $12.3 billion.However, the company has narrowed its full-year guidance from $48.7 billion-$50.7 billion to between...

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Sanofi ejects chief executive Viehbacher

29th October 2014

 Sanofi ejects chief executive ViehbacherNews

Chris Viehbacher has departed from his role as chief executive of Sanofi after the company's board voted to remove him.Having taken over at the Paris-based company six years ago, German-Canadian...

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Juncker backtracks on EU plans for pharma

27th October 2014

 Juncker backtracks on EU plans for pharmaNews

Concerns that the European pharma sector would be monitored for its contribution to business – and not health – have led to the European Commission's new leader performing a U-turn.President-elect Jean-Claude...

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White Papers

Pricing & Market Access Outlook 2014

20th October 2014

 Pricing & Market Access Outlook 2014White Papers

Pricing and market access are key issues for the pharma industry as healthcare budgets continue to tighten and the value of innovative drugs, particularly in areas of high unmet need,...

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Getting the most out of technology for multichannel marketing

15th October 2014

 Getting the most out of technology for multichannel marketingWhite Papers

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a...

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Anchoring qualitative methodologies in business intelligence using smartphone apps

9th October 2014

 Anchoring qualitative methodologies in business intelligence using smartphone appsWhite Papers

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours...

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Connected data and the use of smartphone enabled apps in market research

11th July 2014

 Connected data and the use of smartphone enabled apps in market researchWhite Papers

Rapid growth in smartphone usage offers healthcare researchers a useful tool to gain better understanding of how patients and healthcare professionals actually behave on a daily basis. Inaccuracies can arise...

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Audio & Video

Now on demand - real world insight into diabetes management - The Diabetes Debate

  Now available on demand (free to access) - originally broadcast on October 29th 2014. Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue.  Reasons...

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On-demand webinar: Is pharma brand marketing dead?

While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to brand marketing have been largely ignored. But in the new multistakeholder-driven environment that requires brands...

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Events

People in control of their own health and care

4th November 2014

People in control of their own health and care

This one-day conference, run in partnership with National Voices, will: explore individual involvement and its impact on health systems; look at case studies on issues such as care planning and...

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10th Pharmaceutical Meeting Professionals Summit

4th November 2014 - 5th November 2014

10th Pharmaceutical Meeting Professionals Summit

ExL Events presents the 10th Annual Meeting Professionals’ Summit, taking place November 4-5 again at the Hyatt at the Bellevue in Philadelphia. In our celebrated 10th anniversary year, this unique...

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Oral Drug Formulation Innovations Summit

5th November 2014 - 6th November 2014

Oral Drug Formulation Innovations Summit

With the growth of generic drugs and biosimilars, not to mention an ever-complicated regulatory landscape, the reign of the blockbuster drug is diminishing. Drug developers are under more pressure than...

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Partnerships in Clinical Trials

5th November 2014 - 6th November 2014

Partnerships in Clinical Trials

Creators, innovators, storytellers and rising stars will come together at the 13th Annual Partnerships in Clinical Trials Congress, 5-6 November 2014 at the CCIB, Barcelona, Spain to provoke change and...

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Press Releases

Liftstream report finds ten men for every woman present in biotech boardrooms

23rd October 2014

Liftstream report finds ten men for every woman present in biotech boardrooms

London, October 23rd 2014 – Liftstream Ltd, a company providing executive recruitment services to the biotechnology sector, announces the publication of its new free gender diversity report, “Diversifying the Outlook...

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Pharma ‘cannot deliver patient centricity’

6th October 2014

Pharma ‘cannot deliver patient centricity’

eyeforpharma, London, September 2014:  Mary Baker, immediate past President of the European Brain Council, believes that pharma companies are focusing too much on patient centricity and instead, should widen their focus...

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3 TIPS FOR PATIENT ENGAGEMENT; DEFINE, ACT THEN ACCELERATE

23rd September 2014

3 TIPS FOR PATIENT ENGAGEMENT; DEFINE, ACT THEN ACCELERATE

Forbes blogger Leonard Kish described “patient engagement as the blockbuster drug of the century” namely for its potential impact on improving patient outcomes. Two years on from his article, I asked;...

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ICC Lowe launches a new age of digital training for pharma

9th September 2014

ICC Lowe launches a new age of digital training for pharma

ICC Lowe London/Zurich has launched an innovative digital training course for the pharmaceutical industry. As digital is becoming an increasingly influential part of healthcare, the training aims to provide an...

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