We found 627 records for "Strategy"

Articles

The role an unmet need plays in driving innovation

26th January 2015

 The role an unmet need plays in driving innovationArticles

As healthcare budgets tighten and patients' expectations increase, pharma must go beyond simply supplying the pills and work to provide services and technologies that address broader unmet needs.Historically, pharma innovation...

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Cancer Drugs Fund: winners and losers in pharma, but a long-term fix is needed

22nd January 2015

 Cancer Drugs Fund: winners and losers in pharma, but a long-term fix is neededArticles

Roche to pioneer 'multi-indication pricing' for Avastin – is this part of a future solution?Last week's decision to make cuts to England's Cancer Drugs Fund caused dismay among some patient...

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Ethics and the public good: the race to find a treatment for Ebola

20th January 2015

 Ethics and the public good: the race to find a treatment for EbolaArticles

With world attention focused on the Ebola outbreak, debate continues about whether experimental treatments should be given to patients when no other option exists. Leanne Orchard examines the implications of...

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Pfizer breaks new ground with its Get Old campaign

19th January 2015

 Pfizer breaks new ground with its Get Old campaignArticles

This month, Daniel Ghinn examines a 'ground-breaking' multichannel campaign from Pfizer, which puts engagement and trust-building ahead of pushing products and allows the company to push the boundaries to see...

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News

NHS England defends security of its care data

16th January 2015

 NHS England defends security of its care dataNews

NHS England has rebuffed critics who say individuals could be identified from data collected for its care.data programme as it relaunches the initiative.The health information collection scheme was put on...

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JP Morgan: 2015 set to be a big year for advanced therapies

15th January 2015

 JP Morgan: 2015 set to be a big year for advanced therapiesNews

2014 was a watershed year for companies developing gene therapy and genome editing technologies, but 2015 is shaping up to be even better, according to speakers at this week's JP...

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Roche strengthens hand in antibiotics and cancer

14th January 2015

 Roche strengthens hand in antibiotics and cancerNews

Roche has entered into an agreement with Meiji Seika Pharma and Fedora to develop and market a novel antibiotic treatment, which is currently in phase I trials.The deal is another...

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Pharma and biotech showcase at JP Morgan health conference

12th January 2015

 Pharma and biotech showcase at JP Morgan health conferenceNews

Opening today is the JP Morgan annual healthcare conference, a key date in the diary for leaders of pharma and biotech companies, who are all vying to dazzle investors with...

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White Papers

Computer Gaming: The Future of Decision-Making for Life Sciences?

19th January 2015

 Computer Gaming: The Future of Decision-Making for Life Sciences?White Papers

How can life science brands identify winning strategic decisions when there are so many variables to consider? One route is via 'road-testing' decisions ahead of sign-off under computer game simulated...

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How do doctors want to engage with pharma on new products?

11th December 2014

 How do doctors want to engage with pharma on new products?White Papers

With more than 80 per cent of European doctors saying they want to stay abreast of new developments about pharmaceutical products, it is important to understand how they wish to...

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Modelling patient behaviour to improve self-management in diabetes

1st December 2014

 Modelling patient behaviour to improve self-management in diabetesWhite Papers

An understanding of health psychology is essential to helping patients adhere to their medication and lifestyle regimens. This report hones in on how the COM-B model of behaviour provides a...

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"The future ain’t what it used to be"

25th November 2014

 "The future ain’t what it used to be"White Papers

Preparation is key to creating and maintaining a strong drugs pipeline. However, the statistics demonstrate that successful product commercialisation strategies are not always implemented. Products are developed for which there...

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Audio & Video

Live webinar/debate - Feb 4th - COPD, connecting real world needs to patient centric solutions

    COPD is a widespread, costly and largely preventable condition which affects over 300 million people worldwide and is recognised as the ‘third-leading’ cause of death in most countries. Adherence rates...

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On demand webinar: The Price is Right? - Delivering UK access for niche patient populations

  With challenges to highly priced rare disease medicines and the Cancer Drug Fund evolving again – what is next, what are the ramifications for high priced/innovative treatments delivering beneficial outcomes...

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Events

The World NSCLC Summit

27th January 2015 - 28th January 2015

The World NSCLC Summit

Skygenix proudly presents the Annual World NSCLC Summit, (Non-Small Cell Lung Cancer) taking place on January 27th and 28th in the Colonnade Hotel in Boston, USA. Over the two days, this...

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The Digital Pharma Advances Conference – Digital Strategies Delivering Real Results

28th January 2015

The Digital Pharma Advances Conference – Digital Strategies Delivering Real Results

Join 23 leading pharmaceuticals including GSK, Pfizer, Novartis, Roche, Janssen, Lundbeck and Leo Pharma and discover how to demonstrably deliver value and returns by engaging healthcare professionals, patients and stakeholders...

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Moving towards integrated commissioning: how can we prepare for the future?

4th February 2015

Moving towards integrated commissioning: how can we prepare for the future?

Aimed at those responsible for commissioning health and social care within CCGs, local authorities and health and wellbeing boards, this conference will examine how to move towards a position whereby...

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9th Clinical Trial Billing & Research Compliance Conference

8th February 2015

9th Clinical Trial Billing & Research Compliance Conference

With Sponsors, CROs, Sites, Physician Practices and Academic Medical Centers at the table discussing the revenue cycle and the impact of clinical trial billing, how can you go wrong? Together...

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Press Releases

Key Account Management

24th December 2014

Key Account Management

Key Account Management Is KAM a new word describing old selling habits or can this be a future business model for Pharma? Definitions are rare and many people understand many different things...

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Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

18th December 2014

Apps & Digital Resources vie for top honour at eyeforpharma Barcelona Awards

Two thirds of the finalists for the ‘Most Valuable Patient Initiative’ in the 2015 eyeforpharma Barcelona Awards have used interactive digital resources or mobile applications to engage with the patient;...

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The Drug Launch Officer’s Handbook: How to Master New Drug Launches

16th December 2014

The Drug Launch Officer’s Handbook: How to Master New Drug Launches

Sometimes it is easier to fail than to pull through and succeed. As much as this sounds discouraging, it could actually serve as a sign for the drug industry, that...

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OPEN Health introduces its market access division OPEN Access Consulting

8th December 2014

OPEN Health introduces its market access division OPEN Access Consulting

Marlow, 4 December 2014: OPEN Health announced the launch of its dedicated market access division, OPEN Access Consulting. OPEN Access Consulting brings together existing market access expertise from Succinct Medical Communications...

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