Videos

Available on demand: Exclusive debate/webinar: The Future of Medical C…

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The way that physicians want and need to consume information has changed dramatically over recent years and continues to evolve rapidly. Working in... View more

Being Patient-centric is being Family-centric

 

Cancer survivor and patient opinion leader Andrew Schorr and his wife Esther Schorr discuss how families should be involved in decision-making around care for patients.... View more

On demand webinar: Staring into the abyss? Navigating the NHS post-el…

IMS webinar

 

Regardless of the colour of the next UK government that emerges as a result of the May election, the £30–50bn NHS budget... View more

Patient Opinion Leaders: Andrew Schorr

 

As a cancer survivor and passionate patient advocate, Andrew Schorr typifies the concept of a Patient Opinion Leader (POL). He is a contributor to the... View more

Audio

Live webinar: Accelerate the success of your brand launch

Zephyr data strategy webinar-new

 

Join this webinar to hear case studies and key success factors in using global heath data and market insights... Play more

Available on demand: Changing behaviour: Is it possible without behavi…

BrightTALK holding slide 4 22June

 

Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information... Play more

Available on demand: Effectively using real-world data for commercial …

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Life sciences companies need to make better use of the insights that real-world data (RWD) can provide in order to improve market... Play more

Live Tweetchat: Managing COPD in the real world

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Working in partnership, Atlantis Healthcare and pharmaphorum present a Tweetchat focussed on the real world challenges patients face in managing their COPD,... Play more

White Papers

Successful biopharma product launches depend upon market insights – dr…

Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationChristian Marcazzo & Robin Munro

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data.View info

Optimising patient outcomes through physician education

Optimising patient outcomes through physician educationDr James Quekett

Physician education is undergoing a massive change as the volume of advances in therapies and practices increases and the use of digital channels facilitates new forms of scientific exchange. This white... View info

Is pharma brand marketing dead?

Is pharma brand marketing dead?Mark Sales, Fabrice Bourg & Richard Goosey

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical... View info

Improved health and wellbeing in COPD

Improved health and wellbeing in COPDAna Maria Arboleda, Clare Maloney & Prof John Weinman

Chronic obstructive pulmonary disease (COPD) is a progressive and debilitating disorder, which, as it progresses, places a significant burden on individuals and those caring for them. This is not only... View info