Videos

Patient Opinion Leaders: Andrew Schorr

 

As a cancer survivor and passionate patient advocate, Andrew Schorr typifies the concept of a Patient Opinion Leader (POL). He is a contributor to the... View more

Executive Perspectives: Jane Griffiths

 

In the latest in our series of interviews with senior executives who are steering the global pharma industry through a period of unparalleled change, pharmaphorum... View more

Full round table: Oncology shaping the future of personalised healthc…

 

Watch the full round table video debate on 'oncology shaping the... View more

Part four: Oncology shaping the future of personalised healthcare

 

In the final section of our video round table on personalised... View more

Audio

Live debate Oct 29th - Managing diabetes - a real world view

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Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue. 

Reasons for non-adherence are complex... Play more

On-demand webinar: Is pharma brand marketing dead?

Kantar Health webinar


While pharma observers speculate on the death of outdated drug discovery and sales models, some critical wounds to... Play more

View the conversation - Tweetchat: Managing diabetes in the real world

Atlantis Healthcare diabetes Tweetchat


Working in partnership, Atlantis Healthcare and pharmaphorum conducted a Tweetchat focussed on the real world challenges patients face in managing... Play more

View the recorded webinar - The future of UK pharma

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The global pharmaceutical market passes a significant milestone in 2014: reaching one trillion US dollars in total value. IMS Health... Play more

White Papers

Pricing & Market Access Outlook 2014

Pricing & Market Access Outlook 2014

Pricing and market access are key issues for the pharma industry as healthcare budgets continue to tighten and the value of innovative drugs, particularly in areas of high unmet need,... View info

Getting the most out of technology for multichannel marketing

Getting the most out of technology for multichannel marketing

While every pharma company recognises the potential of multichannel marketing to optimize its engagement with prescribers, many are yet to implement it to maximum potential. IMS Health explains how a... View info

Anchoring qualitative methodologies in business intelligence using sma…

Anchoring qualitative methodologies in business intelligence using smartphone appsPaul Mannu

The use of smartphone apps in market research enables genuine 'in the moment' insight to help us really understand behaviour. Combining this with qualitative methods gives us a deeper insight into behaviours... View info

Opportunities and challenges around non-adherence and self‑management …

Opportunities and challenges around non-adherence and self‑management in diabetesDr Sinéad NíMhurchadha and Stephen Galt

Diabetes is a chronic condition, the prevalence of which has been escalating around the world for years. The significant consequences this has for healthcare budgets and patient wellbeing is well... View info