Sales & Marketing Commercial teams are running yesterday's plays. AI just chan... What leading companies are building now is fundamentally different: decision systems.
Sales & Marketing Sponsored What HCPs Say Pharma Gets Wrong About Survey Research Most market researchers already know the standard rules: keep surveys concise, write clear questions, and reduce unnecessary respondent burden.
Sales & Marketing Changing Faces: Agency, consultancy, and investor, February ... February was a light month for agency and consultancy news, but a few interesting changes came through.
Sales & Marketing Sponsored Solution Spotlight: Modelling human myelin and predicting re... Demyelinating diseases, including multiple sclerosis (MS) and Charcot-Marie-Tooth (CMT) disease, present a substantial and escalating burden.
Sales & Marketing Execution drift: Why pharmaceutical go-to-market falls short... Execution drift occurs when strategy, targeting, metrics, incentives, and behaviour gradually stop reinforcing one another.
Sales & Marketing Harnessing AI to transform end-to-end customer engagement fo... AI can now deliver hyper-personalised, adaptive HCP journeys at scale.
Patients LSX2026: On promise and patience, with Hans Schambye At LSX World Congress 2026 in Lisbon, Portugal, web editor Nicole Raleigh spoke with Hans Schambye, CEO of BOOST Pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
