Sales & Marketing Why pharma needs a revolution in culture James Dempsey breaks down the misconception that culture can’t be measured, and gives tips for how companies can implement a clear culture strategy.
Patients Delivering the right behavioural ingredients for the moment,... Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.