Digital Sponsored AI and digital innovation & the transformation of care deliv... It goes without saying that healthcare is in the midst of a digital, AI-accelerated transformation.
News Inept digital interaction undermining pharma with clinicians More than half of clinicians polled about digital pharma communications have said they tend to be over-promotional and not helpful.
Digital Digital transformation as a third lever in the affordability... Alfred Olivares, global managing partner, healthcare & medtech, at HTEC, discusses how AI and tech can help address the affordability challenge.
Digital From fragmented to focused: Transforming field engagement wi... The promise of agentic AI extends beyond operational efficiency, freeing field teams from administrative burdens and empowering them.
Digital Digital marketing worked. Now pharma must reorganise around ... Remember when I said that patients are coming to doctors with formed opinions – if they come to physicians at all?
Digital Digitalisation of pharma in 2025: What’s holding firms back? The ability to operate with real-time data, integrated systems, and validated automation is now essential.
Patients LSX2026: On promise and patience, with Hans Schambye At LSX World Congress 2026 in Lisbon, Portugal, web editor Nicole Raleigh spoke with Hans Schambye, CEO of BOOST Pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.