implementation

Digital

In a market saturated with articles highlighting the potential of generative AI, it’s crucial to also understand its limitations.

Digital

For AI to be transformative in the pharmaceutical industry, it must be designed with a security-first approach.

Sales & Marketing

In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.