medical congresses

Sales & Marketing

Four key strategies for optimising your medical congress str...

Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%.

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Sales & Marketing

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The Science of Healthcare Congresses

Overview

Patients

pharmaphorum podcast Episode 234, Amy Bucher, Lirio

Delivering the right behavioural ingredients for the moment,...

Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.

Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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