Following the piece last week asking whether pharma needs some new skills, Richard Meyer asks whether even DTC marketing is getting it right in today’s world.
I want to believe in America’s pharmaceutical companies. I want to believe that people in these companies believe that the best strategy for success is…
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In the first part of a (surprisingly!) three part series, Hanno Wolfram looks at the power of threes in his exploration of triads in the world of business.
In music, the harmony of triads is an important element to improve the quality of a piece…
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Pharma has traditionally been quite insular when it comes to recruiting, but John Hosken looks at whether new challenges require new skills from outside the industry.
Skills requirements in the pharma industry never stand still for long, but the pressures of patent expiries and revenues from blockbusters…
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It’s time for more WAIMO logic and this week Mike Rea is exploring whether pharma marketing really understands the concept of segmentation.
Most of us understand segmentation at a gut level. We’re Coke people or Pepsi people, Huggies or Pampers, supermarket own-brand or branded…
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Continuing the theme of maintaining momentum with less resource, Andree Bates looks at seven key areas to focus on for improved sales force effectiveness.
Sales force costs are undeniably one of the largest costs for a pharmaceutical company. However, the effectiveness is clearly not standing up…
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