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Featured Article

What’s in a name?

31st August 2010 | 1 comment

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As the number of terms used in nomenclature of marketing activities increases, Chris Stevenson questions whether it’s time we standardised.

“That which we call a rose, by any other name would smell as sweet”. We may all agree with Juliet that her lover Romeo would…

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pharmaphorum celebrates its first birthday!

27th August 2010 | 6 comments

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As pharmaphorum celebrates its first birthday, Paul Tunnah reflects on a year of running a pharma social media site and looks forward to the future.

Well, I can scarcely believe it myself, but pharmaphorum has reached its first birthday! The last year has certainly flown by, but…

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What Are IDEAs Made Of: Efficacy

25th August 2010 | 1 comment

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The term efficacy is used increasingly in the pharma industry. Mike Rea questions whether the term is used as a banner for anything that fits the bill.

Here’s the thing about Efficacy. It doesn’t exist. It is an abstract concept, a shorthand, a broad clustering of things that…

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Looking beyond pharma for portfolio optimisation

23rd August 2010 | 1 comment

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Trevor Brown outlines an exciting new project where pharma is looking to learn from other industries about how to improve portfolio management and optimisation.

Within an increasingly challenging environment, there is significant debate in the pharmaceutical industry directed at…

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Engaging OLs ‘over time’ online for greater insight

19th August 2010 | 5 comments

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In a time-pressured, geographically-vast industry, Neil A. Jones discusses what should be considered to ensure effective online engagement with Opinion Leaders.

Despite all the promises of the web to engage opinion leaders and other key stakeholders online for…

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