Continuing our mHealth theme this month, Leigh Householder investigates how mobile is changing human behaviour, particularly with regards to health.
Maybe you’ve had this debate: Is mobile a device, a channel, or a behavior? A tool, a place, a fundamental change? Arguably, it’s all…
Read the full articleThe ageing population – the need for pharma to be disruptive in addressing the needs of senior consumers18th May 2012 | Register to comment
Following our mobile health theme, Dr. Michael Reilly shares his views on how pharma needs to address the ageing population. This article calls for new, disruptive and radical approaches by Pharma to address the issue of managing and delivering healthcare into… | Tunnah’s musings: is being app-ey the key to good health?17th May 2012 | Register to comment
Mobile health themed musings from Paul Tunnah this month, as he ponders whether the world of pharma drugs and mhealth apps might not be so different. It may have escaped your notice so far but we’ve started having themed months on the pharmaphorum site, where we focus a slightly higher volume … |
Has the push for transparency gone too far? (Part 1)17th May 2012 | Register to comment
Darshan Kulkarni asks if the push for transparency, as initiated by the Sunshine Act in the US, has gone too far. There has been a recent surge in requests for disclosures of relationships between individuals and pharmaceutical, biopharmaceutical… | mHealth : optimising websites for mobile16th May 2012 | Register to comment
Mark Evans continues our mobile health theme and offers advice on considerations when optimising your website for mobile usage. 2011 was an important year for mobile. A critical inflection point was reached: the number of mobile and tablet devices shipped exceeded the number of… |
Protecting your business16th May 2012 | Register to comment
Legal expert Daff Richardson offers insights on how to protect your company from unfair competition from former employees. Pharma, healthcare and life sciences companies are often vulnerable to unfair competition from former employees. There are straightforward… | Living the dream: CLM as it was meant to be15th May 2012 | Register to comment
In keeping with our mHealth themed month, Paul Shawah highlights how we can make the most of closed loop marketing in the healthcare industry with today’s tools. Feedback loops have long been part of engineering, psychology and medicine because they successfully improve performance… |
