Patient advocate Andrew Schorr welcomes pharma's efforts to listen to, and work with, patients and calls for company-wide support for these new initiatives.
Andrew SchorrLately I have had the chance to... Read more
The 'find it, file it, flog it' approach to drug development has to be abandoned for a truly patient-centred approach, says Hedley Rees.
Hedley ReesWhat is the addiction?Ever since Glaxo won... Read more
This first article in a three-part series sets the scene for healthcare trends in Latin America and covers the impact of currency devaluations, corruption and public-private partnerships (PPPs) on the... Read more
UK-headquartered pharma company AstraZeneca has weighed into the debate about the country's place in the European Union, saying it supports staying in the trading bloc.Britain's Prime Minister David Cameron is... Read more
Sanofi Pasteur – Sanofi's vaccine division – has launched a research and development programme to develop a vaccine against the Zika virus.The company already markets vaccines for yellow fever, Japanese... Read more
AstraZeneca (AZ) is making strong progress in re-building its drug portfolio, but 2016 will see revenues and profit decline sharply as its blockbuster Crestor goes off patent.The UK-based pharma company... Read more
Advances in digital technology have become ubiquitous within healthcare, bringing about breakthroughs in diagnosis, new treatment options and at the same time heralding the expansion of companies usually associated with... View info
In today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and payers, the use of digital marketing activities presents an opportunity. Although... View info
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