Sanofi has said it will continue pursuing cancer drug firm Medivation after the US company rejected a $9.3 billion unsolicited takeover offer.
Medivation said its board had unanimously rejected the offer... Read more
Gilead and Janssen's possible HIV blockbuster, Odefsey (emtricitabine+rilpivirine+tenofovir alafenamide) has been given the green light by Europe's top regulatory committee.The CHMP backed Odefsey, the second drug recommended by the committee... Read more
Facing US generic competition to its cholesterol drug Crestor next week, AstraZeneca is cutting costs and pinning its hopes on a wave of new cancer drugs.In a Q1 results statement AstraZeneca said guidance for... Read more
Biosimilar manufacturers are awaiting guidance from US and EU regulators which could help stimulate uptake and development of these near-copy biologic medicines.
Despite a US law creating an abbreviated development pathway for biosimilars... Read more
Latest Press Releases from the Global Pharma Showcase
IMS Health UKI prepares for new Market Access solutions
IMS Health has appointed Alison Kneen who has 31 years of experience in the industry as Principal to its rapidly expanding UKI Market Access team.
Alison brings extensive market access experience built over the last 25 years from previous roles with GSK, Novartis, AstraZeneca, Grünenthal, SPMSD, and Baxalta where she held senior leadership positions working at Local, European & Global levels. Alison’s track-record reflects the UKI Market Access team reputation for appointing individuals who excel in market access to really make a difference in supporting its clients’ challenges-such as the revised Cancer Drug’s Fund (CDF), new NHS England frameworks for specialised and rare disease drugs and access in primary care as the new Regional Medicines Optimisation Committees evolve.
Alison said “I very much look forward to bringing the experience gained in market access over the last 25 years within industry to life. I feel my wealth of industry experience will assist me to strategically support our clients navigate the ever increasing environmental health challenges to achieve commercial success”. The company is currently delivering Market Access strategy and tactics, enhanced by IMS Health wider data, Real-World Evidence, Health Economics and Outcomes Research assets with multiple clients in the rare, specialised and primary care therapy areas from Phase II to post launch.
TALLINN, April 8, 2016 – Today, Viseven unveiled Viseven CLM application in Oracle Cloud Marketplace to help partners build meaningful communication with HCPs and collect valuable feedback during the call. Through this new integration, Oracle users will be able to showcase their CLM expertise, vertical market offerings, and success with customers through new tiers of intelligent communication and progressive benefits.
“Viseven now offers the most comprehensive CLM tool for cloud solutions available today,” said Nataliya Andreychuk, CEO, Viseven. “Our rapid growth and extensive CLM and CRM portfolio presents an unparalleled opportunity for partners and customers alike. We can now equip our highly experienced partners with the tool they need to successfully move their brand to the new level of success.”
Deep insights into customer behavior and targeted interactions
The powerful combination of advanced analytics and customer interaction app provides an opportunity not to miss a single piece of information from fields; helps to track even the slightest changes in customer needs and preferences; streamlines key-message adaptation to the current market demands and empowers value communication with physicians and pharmacists, based on the feedback from the previous interactions.
Smooth marketing campaigns launch and multichannel materials distribution
With Viseven CLM, you can shorten time to market, schedule and run several marketing cycles at once, instantly measure the performance of the overall campaign, as well as productivity of each sales representative. Due to the specific functionalities, available for regional managers, key account managers and merchandisers, you can optimize all the activities in fields – monitor POSM distribution, sales, compliance with agreements, availability of products in stock, create some special offers and discounts, calculate the revenue and much more. Except that, your filed forces can easily access all the necessary materials right from their tablet, and even send some proposals or additional product information directly to the healthcare professionals.
Increased customer engagement and satisfaction
In order to improve customer involvement into dialogue, you need to astonish them somehow, capture their attention and provide with reliable data. eDetailing presentations, which run in Viseven CLM, allow reaching all those goals, by bringing interactivity into communication, demonstrating some bright and vivid images, which help to illustrate each particular situation (for example, draw a memorable patient profile) and suggesting some credible statistics from clinical trials to support the story.
To get more information about how Viseven CLM can improve pharma communication – contact us right away and our representative will be in touch shortly.
Viseven to Deliver Keynote Address on Digital Engagement Strategies at Annual Digital Pharma Summit
BASEL, March 29, 2016 – Viseven CEO Nataliya Andreychuk will deliver a keynote address on the opening day of Annual Digital Pharma Summit, underscoring the challenges in crafting personalized message, to deliver marketing campaigns in a customer-oriented manner. The Annual Digital Pharma Summit, to be held April 18-19, is the premier B2B event, which enable the participants to learn about the latest developments, solutions & expertise along with an opportunity to have direct discussions with industry experts on digital pharma.
Nataliya’s address, Digital engagement strategies, will begin at 12:20 p.m. CET on Monday, April 18 in the Main Room of The Annual Digital Pharma Conference. The presentation will highlight the industry and technology transformation and actionable insights for facilitating marketing activities and getting complete customer view. Viseven white paper on the topic, «Marketing transformation: the next level of multichannel communication» also is available.
Additionally, Viseven will host case study during the conference on multichannel marketing, sales excellence, data analytics and patient centricity. Visit the company’s site for more information or contact our representative right away.
LONDON, 21 March, 2016 - The Ideas Foundation has beaten off stiff competition from across the world to win The Creative Floor Healthcare Awards 2015 Talent Fund.
Last years award show raised £13,500.00. Charities and organisations from across the planet where invited to pitch for the Talent Fund. The brief they had to answer was –
How would you use the Talent Fund to help increase diversity and untapped talent into health and wellness communication agencies?
Winners of the 2015 awards where invited to review the pitches and vote on where the money went.
The Ideas Foundation is committed to helping disadvantaged teenagers find a career in advertising. It believes that by increasing diversity in the creative industries, fundamentally increases the quality of creative ideas. The Creative Floor Awards Talent Fund will now help them direct more diversity and untapped talent into health and wellness agencies.
Robin Wight, Founder, The Ideas Foundation said: “I created the charity, The Ideas Foundation, to nurture creativity and diversity and to develop pathways into the creative industries for students who wouldn’t normally find their way into the sector. We have worked on a range of health related campaigns, anti-bullying, global hand washing, and are currently working on the fitness related Space to Earth Challenge with astronaut Tim Peake. I’m thrilled that The Creative Floor have chosen The Ideas Foundation to be the Talent Fund winner. We are looking forward to working with the healthcare communications sector.”
Shaheed Peera, Founder, The Creative Floor Healthcare Awards said: “I’d like to thank everyone who entered our award show last year. It is only down to your support that we are able to help support greater diversity into the healthcare advertising industry. This year we are looking forward to celebrating more creative brilliance and raising even more money for the Talent Fund.”
The Creative Floor Healthcare Awards was founded in 2014 by Shaheed Peera. The aim was to help change the way award shows are run. Not only do the awards celebrate creative excellence but it also awards agency people (various roles), clients and healthcare companies.
A proportion of profits raised are put towards helping more diversity an untapped talent into health and wellness communication agencies. In two years the Talent Fund has raised over £20,000. Winners of the show decide who gets the money.
The Creative Floor has sponsored various free talks to students and has partnerships with The School of Communication Arts 2.0. The Ideas Foundation, Young Creative Council, Single Creatives, Nabs and Central St. Martins.