NICE has recommended Celgene's Revlimid (lenalidomide) as an option for treating myelodysplastic syndromes.The institute has reversed its opinion of the drug in its final draft guidance after Celgene provided further evidence to... Read more
Eisai is looking to extend the use of its epilepsy treatment Fycompa into use as adjunctive treatment of serious seizures uncontrolled by existing treatment.Eisai has just submitted the drug to the EMA for... Read more
The FDA has granted tentative approval for Basaglar (insulin glargine injection), produced by Eli Lilly and Boehringer Ingelheim's (BI) diabetes alliance, following litigation filed by Sanofi claiming patent infringement.The terms... Read more
Latest Press Releases from the Global Pharma Showcase
Siren Interactive Announces New Leadership, Staff Members and Location
Chicago, IL – Siren Interactive, a rare disease marketing agency, has announced the addition of a new president, three new staff members and a new location of its headquarters.
Suzanne Tsuchiya, President
As Siren’s president, Suzanne Tsuchiya will be partnering closely with clients and internal teams, drawing from her vast experience in the healthcare industry to support high-level strategy and time-tested processes.
“We’re thrilled to have Suzanne in a leadership role,” said Siren Interactive Founder and CEO Wendy White. “She has a deep understanding of the healthcare industry and she’s passionate about pharmaceutical marketing, strategy and ensuring the highest level of client satisfaction.”
Previously serving as vice president of account services at Siren, Tsuchiya has more than 20 years of experience in pharmaceutical marketing and advertising, and has led marketing and strategy and managed account teams for several clients, including: TAP Pharmaceuticals Inc., Eli Lilly and Company, AbbVie (formerly Abbott Laboratories), Biogen Idec, GSK, BioMarin and Cornerstone Therapeutics. Prior to joining Siren, Suzanne was an account director at Abelson Taylor, a healthcare advertising agency, where she led a team that supported a $1 billion endocrinology franchise consisting of three brands. She also served as vice president of healthcare solutions at the communications agency closerlook, where she developed and grew the healthcare vertical. Tsuchiya spent 11 years at TAP Pharmaceuticals, Inc. leading launch and marketing strategy and implementation as associate director of marketing. She holds a liberal arts degree from Ripon College with a biology/microbiology focus, and an MBA from the University of St. Thomas.
In leading Siren’s growth, Suzanne is focused on attracting talent with a diverse range of experiences and expertise to augment Siren’s rare disease and digital foundation by offering an expanded range of services for patient and healthcare professional engagement.
“As the orphan drug sector expands and larger pharmaceutical companies enter the market, Siren must be well-positioned to provide leadership and insights into this niche for companies of all sizes across the product development and commercialization life cycle,” said Tsuchiya.
Neil Rubenstein, Senior Manager of Media and Analytics
Neil Rubenstein has a strong background in integrated marketing and analytics across numerous industries including healthcare and financial services. After starting his career in direct mail more than 15 years ago, Rubenstein applied his knowledge of media strategy, customer acquisition, testing and analytics to email and interactive marketing. He has substantial project management, client service and analytic experience from his previous work on both the agency and client side. He holds a bachelor’s degree from Illinois Wesleyan University and a master’s degree in integrated marketing communications from Northwestern University.
John Maschoff, Project Manager
Bringing extensive digital marketing, campaign management and application development experience to Siren, John Maschoff has worked with a variety of B2B and B2C agency clients in manufacturing, healthcare, destination tourism, automotive and telecommunications industries. Prior to joining Siren, Maschoff directed the creation of marketing assets and executed agency business development initiatives at AdEasel through targeted program development, brand positioning strategies and relationship building. He holds a bachelor’s degree from DePaul University and is pursuing a project management certificate from Northwestern University.
Kelly Harbaugh, Assistant Account Executive
Kelly Harbaugh joins Siren from MSLGROUP, where she contributed to media relations, strategy and trends across healthcare, higher education, transportation and facility management industries. She has a strong background in developing and editing content for social media, print and online publications and coordinating client deliverables. Harbaugh has project management and content development experience from her previous work in public relations and the non-profit industry. She holds a bachelor’s degree from Purdue University and a master’s degree from Loyola University Chicago.
Siren Interactive Now Headquartered in Chicago’s West Loop
Siren has moved its headquarters from Oak Park, Illinois to Chicago’s West Loop.
“We believe that this move will give us access to the best creative talent with cutting-edge skills in technology, while providing us with an ideal base to grow our business,” said White. “Our expertise in strategic planning, technology, and innovation – and our deep commitment to understanding and supporting rare disorder communities – are what set Siren Interactive apart. We’re looking forward to further evolving our offerings in our new location, with our new team members contributing their talents and expertise.”
About Siren Interactive
Siren Interactive is a rare disease marketing agency with unmatched expertise in addressing the challenges and unmet needs of patients, caregivers, and physicians dealing with rare disorders. For more than 14 years, across more than 30 different disease states, we’ve had 1 focus: Finding rare disease patients and connecting them to our clients’ brands. As trailblazers in recognizing that patient-driven decision making is central to successful orphan drug commercialization, we are constantly innovating to meet patients and caregivers where they live. To learn more about our proprietary approaches to building trust relationships with rare disease stakeholders visit www.sireninteractive.com.
PM Society Announces Digital Media Awards Finalists And Adds New Educational Lecture to Awards Ceremony
The shortlist[i] for the industry’s only digital media awards, the PM Society Digital Media Awards 2014, goes live on Monday here. Finalists now face a challenging face-to-face grilling by pharma industry and healthcare professional judging panels to secure a gong.
Run by the not-for-profit PM Society, the Digital Media Awards stand out in the healthcare and life sciences arena as the only forum dedicated to celebrating true excellence in digital communications. As well as categories celebrating the effectiveness of digital programmes, some are judged exclusively on creativity and innovation.
Gold, silver and bronze Digital Media Award winners will be announced on Thursday, 25September[ii] at a multi-faceted event. The proceedings open late afternoon with an educational lecture led by LinkedIn’s Nicolas Cappiello, who will talk about the relevance and opportunities of current and future innovations at LinkedIn for the pharmaceutical and healthcare industries. An interactive exhibition of finalists’ work and networking reception and dinner will be followed by the Awards announcements and a programme of entertainment
Rachel Farrow, Chair of the Awards Committee says: “The format of the Digital Media Awards is evolving with the addition of the interactive exhibition of short-listed work, a more “digital” feel to the evening and an educational lecture to embed further the principles of sharing excellence on which the PM Society is founded.”
“We believe our two-stage judging process is one of the most rigorous of any awards ceremony and the value of a DMA gong is now well-established industry-wide as a mark of quality and success and in many cases a driver for new business.”
Tickets are now on sale for the awards ceremony on Thursday 25 September and there are a few sponsorship opportunities still available; attendance at the LinkedIn lecture is included in the ticket price, but pre-booking is required. Please contact Lorna Milner firstname.lastname@example.org for more information.
The PM Society
Best known for its flagship Advertising Awards, the PM Society is a not-for-profit organisation, which was founded over 30 years ago as the Pharmaceutical Marketing Society. Today, it has 2120 active members from over 230 companies and drives marketing excellence and education across the life sciences sector through a variety of channels, including the PriMe modular training programme developed for the industry by the industry.
The Society’s Digital Media Awards launched in 2009.
[i] emotive and McCann Manchester lead the finalists with five entries each shortlisted. bmore creative, Cherry, Langland and RFA Advertising & Marketing will also be busy at the face-to-face judging as they each have three on the shortlist. M3, Merck Sharp & Dohme, Ogilvy DigitalHealth and Red Door Communications have two each and congratulations also go to the following who have achieved finalist status in one category: Ashfield Insight & Performance, CDM London, Cogora, Cuttsy+Cuttsy, Elsevier Ltd, FTI Consulting, Halesway Ltd, Havas Life Medicom, Inspired Science, inVentiv Health Communications London, Litmus, M3 Europe / Doctors.net.uk, nitrogen, Patient.co.uk, Pegasus, Pulsar, Real Science Communications, Ruder Finn, Sanofi, Sanofi/ Ayogo Health/ Diabetes UK, Stockdale Martin, TBWA\Paling Walters, VCCP Health, Virgo Health / go digital health, Warner Chilcott UK Ltd and We are Wallace.
[ii] The PM Society Digital Media Awards Event 2014 takes place on Thursday, 25 September at The Brewery, London EC1Y 4SD. A pre-event lecture included in the ticket price which requires pre-booking features Nicolas Cappiello, EMEA Sales Director, Mid-Market at LinkedIn. From 6pm, there is a networking reception with over 500 senior guests from the pharmaceutical and healthcare industries and an exhibition of finalists’ campaigns followed by a banquet-style dinner, the presentation of awards and a programme of entertainment. The dress code has changed this year in line with feedback – “suits and glamour” rather than black tie.
PMCPA selects The EarthWorks as communications partner and app developer for new code
The Prescription Medicines Code of Practice Authority (PMCPA) announced today that it will be working in partnership with The EarthWorks to create a communications programme, including an app to help increase understanding of the Code.
The programme will be digitally led, and will include content marketing on the PMCPA’s website and via social media. It will also involve work with other healthcare organisations, such as Doctors.net.uk, MSA Media and the PM Society. There will be a key focus on benchmarking and research to assess perception of the PMCPA amongst its key stakeholders.
In 2015, this will also be supported by an iOS app to help users navigate the new code, with semantic search functionality that displays appropriate commentary and relevant cases.
The goals of this project are two-fold. Firstly, to promote a strong and positive profile for the PMCPA’s work in relation to the Code of Practice and secondly, to build awareness and promote the benefits of self-regulation to the industry, health professionals, patients and the public.
Vicky Bewer, Head of Communications, PMCPA:We are excited about the PMCPA becoming more active in the digital space, with The EarthWorks helping us maximise social media and the quality content we already have. We look forward to partnering with The EarthWorks as we improve our communications capabilities.
Heather Simmonds, Director, PMCPA:We are really keen to communicate more effectively and look forward to doing this in partnership with The EarthWorks. The app is a great opportunity to allow users to interrogate the Code in a simpler user-friendly way.
Alex Butler, MD, The EarthWorks: I have always associated the PMCPA with upholding the highest standards of ethics and good practice in pharmaceuticals; something definitely not at odds with innovation, but in fact underpinning and supporting best practice. We are proud to have been chosen to work with the PMCPA and believe this will add even greater value to the healthcare community through the development of an exciting new communications strategy over the coming years.
The PMCPA is the self-regulatory body that administers, at arm’s length, the Code of Practice for the Association of the British Pharmaceutical Industry’s (ABPI). It is a not-for-profit body, set up in 1993.
The EarthWorks is a healthcare marketing communications agency, part of OPEN Health, run by Joint MDs, Alex Butler and Carwyn Jones.
Global Cancer Conference inspires M3’s largest highlights programme
M3, the global provider of technology services in healthcare, is running its largest ever digital conference highlights programme for doctors, spanning 16 European countries and five specialties.
The programme, which kept doctors abreast of key events and data throughout the annual ASCO conference in June, will continue to alert them to specific post-event video interviews and articles until December.
A total of 25 video interviews and 22 written articles have been created by M3 and disseminated to oncologists, dermatologists, gastroenterologists, urologists and respiratory physicians across Europe.
The resources, which have been optimised for use on mobile devices, have been created in response to growing demands from time-pressed doctors who rely on online sources of information to keep abreast of important information about new advances in medicine.
They are being made available via two M3 services - Doctors.net.uk, the UK’s largest and most active online network of doctors, and MDLinx, anaward winning website that provides news and information to doctors and HCPs across the world. Sponsorship has been provided by Bristol-Myers Squibb, Cancer Research UK and Alere Ltd.
Dr Tim Ringrose, CEO of M3 Europe, said: ‘Conferences are extremely important to help doctors keep abreast of the latest news and developments in disease and therapy areas. However, many doctors struggle to find the time and funding to attend them all.
‘The internet provides an excellent channel through which doctors can catch up in real time or post-event, and we are finding that more and more doctors are relying on it for this purpose.
‘In response to this trend, we have dramatically extended our coverage of the ASCO conference this year to provide a rich digital experience that ranges from daily newsletters to video interviews with key opinion leaders. We will continue to promote specific post-event content over the coming months to ensure that it benefits as many doctors as possible.’
NEW GLOBAL CREATIVE CHALLENGE LAUNCHED BY CANNES LIONS AND BILL & MELINDA GATES FOUNDATION
The Cannes Lions International Festival of Creativity, currently taking place in Cannes and being attended by 12,000 experts in creative communications, has today launched the fourth Cannes Chimera Initiative creative brief. The new brief is part of creative competition, which identifies innovative communications concepts that can help build public awareness and support for solutions to critical global development problems.
Cannes Chimera has called on the global creative communications industry to propose an innovative communications concepts that can inspire Millennials - the largest, most interconnected, most technologically sophisticated generation in human history - to be part of the generation that eliminates global health and development problems for good. The concepts must be able to cause a measureable increase in Millennial attention to global health and poverty issues and give them a way to get involved in these urgent challenges. The full brief describing the challenges is available at: www.canneschimera.com.
“Cannes Lions provides the ultimate springboard for this new brief. Key elements such as the 1000 strong young creative delegation, dedicated TechTalks and Innovation Day, alongside the fact that thousands of the most creatively minded people in the world are in one place, combine to create an unbeatable environment from which to do this. The fact that they can take this and use it to change the world is an incredibly powerful concept,” comments Philip Thomas, CEO of Lions Festivals.
The Cannes Chimera will select up to ten winners and award them with a prize of up to $100,000. Winners will be eligible to participate in a grant funding project with the Bill & Melinda Gates Foundation. Winners will also receive an exclusive invitation to attend a complimentary workshop at the Gates Foundation in Seattle, where they will receive mentoring from the previous year’s Cannes Lions Grand Prix winners. Participants will have approximately six months to develop and pilot their ideas in order to show proof of concept, which is required for phase two funding consideration.
“Millennials have an incredible opportunity to create long-lasting global change,” said Tom Scott, director of Global Brand & Innovation for the Bill & Melinda Gates Foundation, “but we haven’t found enough ways to tap into their creativity and desire to make an impact on the biggest problems in the world. This competition will help us and the global health and development sector to partner with Millennials in ground-breaking ways.”
The creative brief is now available to view at www.canneschimera.com along with further details on how to submit an entry. All entries must have been submitted online by 1 August, 2014.
- Ends –
Notes to Editors:
About the Cannes Chimera Initiative
This partnership inspires and activates the creative community to help solve the world’s most urgent global health and development problems. Each year, the initiative challenges the world’s creative talent to develop ground-breaking communications approaches that motivate global audiences to support change and take actions that address a unique development issue, through a competitive creative brief.
Winners of the competition are eligible to apply for funding of up to US$1M US grant from The Gates Foundation to execute their idea.
About Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 37,400 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated, branded content & entertainment advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.Close to 12,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as high-profile seminars, workshops, forums and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. www.canneslions.com
About the Bill & Melinda Gates Foundation
Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Dr. Susan (Sue) Desmond-Hellmann and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett. For more information, visit: www.gatesfoundation.org
Cannes Lions International Festival of Creativity
Camilla Cole, PR & Press Manager
Tel: +44-20-3033 4000
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