Healthcare communications: hit the reset button

Healthcare communications: hit the reset button Christian Gardner

In this social media age, when ePatients and bloggers can have the same influence as trade journalists, is it time to abandon traditional methods and apply a fresh approach?What influences... Read more

Should DTC marketers put away their marketing hats?

Should DTC marketers put away their marketing hats?Richard Meyer

Pharma companies need to put themselves in the patient's shoes and provide clear, helpful content at what is often a worrying and stressful time. Richard Meyer offers some useful pointers.In... Read more

Top tips for writing the best benefit-risk reports

Top tips for writing the best benefit-risk reportsSeema Jaitly

It is important to stay abreast of the latest requirements in pharmacovigilance in order to meet the needs of the regulators. Here, Seema Jaitly cuts through the confusion to provide... Read more

Personal perspective: living with hepatitis C

Personal perspective: living with hepatitis C

On #WorldHepatitisDay we highlight a personal account from a woman in the US diagnosed with hepatitis C and how this has impacted her life.When I was diagnosed ...I am a... Read more