Pharma Gets Social: Pinterest for Pharma, revisited

Pharma Gets Social: Pinterest for Pharma, revisitedDaniel Ghinn

Daniel Ghinn provides an update on pharma's use of Pinterest since he last wrote about it two years ago. He updates us on the pharma companies who have adopted this... Read more

Tunnah’s musings: Social media in the pharma boardroom

Tunnah’s musings: Social media in the pharma boardroomPaul Tunnah

Attending the Boehringer Ingelheim annual press conference, Paul Tunnah took the opportunity to catch up with its head of sales and marketing, Allan Hillgrove, to understand what is behind the... Read more

When measuring European regulatory approval, the timestamp matters

When measuring European regulatory approval, the timestamp mattersDaniel Sanchez, MA and Yin Ho, MD, MBA

Daniel Sanchez and Yin Ho explore the concept of cycle time in regulatory decisions in the pharma industry and their significance in market access. They consider the FDA compared with... Read more

The impact of Western diseases on Latin America

The impact of Western diseases on Latin AmericaLuke Sewell

Luke Sewell highlights the burden of Western diseases such as cancer, diabetes and obesity on Latin America in pharmaphorum's emerging markets themed month.How Western diseases are impacting Latin AmericaThe disease... Read more