How pharma should harness mobile technology

How pharma should harness mobile technologyDan Brilot

A huge proportion of the adult population now carries a smartphone, so pharma and healthcare providers need to look to this 'doctor in your pocket' potential to augment the face-to-face... Read more

Broadening the RWD conversation

Broadening the RWD conversationJacky Law

There can be few pharma CEOs who are not acutely aware of the data revolution exploding around them and the need to enhance their data analytics capabilities. But technical expertise... Read more

Making sense of pharma’s financial relationships with physicians

Making sense of pharma’s financial relationships with physiciansAshish Kalgaonkar

Details of payments made to doctors and hospitals in the US are now available to view online, as necessitated by the 'Sunshine Act' health care reforms. So what does this... Read more

Access strategy for success in emerging markets

Access strategy for success in emerging marketsWilliam Kammerer and Anastasia Thatcher

Over the past two decades nations of lower-middle income and upper-middle-class consumers have developed. This 'Emerging Middle Class', with an average per capita income of between $1,000 and $12,000, now... Read more