Understanding the natural history of disease – a fundamental strategy …

Understanding the natural history of disease – a fundamental strategy during drug development and beyondAnnette Stemhagen

How important is it to understand the natural history of disease before embarking on drug development? Annette Stemhagen of United BioSource Corporation discusses.Having an in-depth understanding of the disease or... Read more

The technological tipping point for pharma sales and marketing

The technological tipping point for pharma sales and marketingKabir Shahani & Barry Crowther

In the wake of the eyeforpharma Barcelona event, IMS Health's Kabir Shahani and Barry Crowther present the case for technology being not just an enabler for new pharma engagement with... Read more

Digital pharma update: loves me, loves me not?

Digital pharma update: loves me, loves me not?Denise Silber

In her latest article, Denise Silber, founder of Doctors 2.0 & You conference, a pharmaphorum partner, explores the world of digital pharma and how this area has advanced since she... Read more

Pharma Gets Social: Pinterest for Pharma, revisited

Pharma Gets Social: Pinterest for Pharma, revisitedDaniel Ghinn

Daniel Ghinn provides an update on pharma's use of Pinterest since he last wrote about it two years ago. He updates us on the pharma companies who have adopted this... Read more