Pharma gets social: Ten tweet chats transforming pharma digital engage…

27th August 2015

Pharma gets social: Ten tweet chats transforming pharma digital engagementDaniel Ghinn

Daniel Ghinn highlights why tweet chats are increasingly popular in the healthcare space.The past few years have seen healthcare companies take to Twitter increasingly to host and participate in public... Read more

How do you sell innovation to the NHS?

26th August 2015

How do you sell innovation to the NHS?Andrew McConaghie

Andrew McConaghie looks at how one region of England is helping to bridge the gap between life sciences innovation and the NHS.If you are a start-up company in the field... Read more

The power of the #hashtag

25th August 2015

The power of the #hashtagLeanne Orchard

This new series examines five ways in which social media is having an impact on the pharmaceutical and medical device industries, focusing on how it can be harnessed to help... Read more

Patient recommendations to enhance dementia trial engagement

24th August 2015

Patient recommendations to enhance dementia trial engagementMichael Ellenbogen

As a patient advocate and someone with early-onset Alzheimer's disease, Michael Ellenbogen presents his ideas for improving clinical trials in the US for both patients and pharma.In my working life... Read more


Novo Nordisk splashes out as oral semaglutide starts phase III

27th August 2015

Novo Nordisk splashes out as oral semaglutide starts phase IIIPhil Taylor

Novo Nordisk's semaglutide, which could be the first oral alternative to injectable GLP-1 agonists in type 2 diabetes, has started phase III trials.If it reaches the market, the oral formulation... Read more

NICE says 'yes' to new anticoagulant Lixiana

26th August 2015

NICE says 'yes' to new anticoagulant LixianaPhil Taylor

Daiichi Sankyo's new anticoagulant Lixiana should be available on the NHS in England and Wales for the treatment and prevention of recurrent blood clots in the legs and lungs, according... Read more

Lilly and BI launch insulin biosimilar in the UK

26th August 2015

Lilly and BI launch insulin biosimilar in the UKAndrew McConaghie

A new cheaper biosimilar version of Sanofi's Lantus (insulin glargine) has been launched in the UK today, and is likely to dent sales of the blockbuster product.Lilly and Boehringer Ingelheim's... Read more

Fallout from China's Black Monday limited - for now

25th August 2015

Fallout from China's Black Monday limited - for nowPhil Taylor

China's stock market crash seems to have had only a short-lived impact on stock markets in Europe, with the NMX4570 index of UK pharma and biotech companies bouncing back today.With... Read more

Audio & Video

Live webinar: Accelerate the success of…

Zephyr data strategy webinar-new



Join this webinar to hear case studies and key success factors in using real world data and... View more

Available on demand: Changing behaviour:…

BrightTALK holding slide 4 22June


Understanding your customers is fundamental to effective communication. Current segmentation strategies draw on ever more detailed information... View more

Available on demand: Effectively using r…



Life sciences companies need to make better use of the insights that real-world data (RWD) can provide in order to improve market... View more

Available on demand: Exclusive debate/we…



The way that physicians want and need to consume information has changed dramatically over recent years and continues to evolve rapidly. Working in... View more

White Papers

Successful biopharma product launches de…

Successful biopharma product launches depend upon market insights – driving competitive advantage through innovationChristian Marcazzo & Robin Munro

A major competitive advantage can be gained by companies that unlock the value hidden in the vast quantity of healthcare data available today – particularly that presented by real-world data.View info

Optimising patient outcomes through phys…

Optimising patient outcomes through physician educationDr James Quekett

Physician education is undergoing a massive change as the volume of advances in therapies and practices increases and the use of digital channels facilitates new forms of scientific exchange. This white... View info

Is pharma brand marketing dead?

Is pharma brand marketing dead?Mark Sales, Fabrice Bourg & Richard Goosey

This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order to help stimulate debate and fresh thinking about the future of pharmaceutical... View info

Improved health and wellbeing in COPD

Improved health and wellbeing in COPDAna Maria Arboleda, Clare Maloney & Prof John Weinman

Chronic obstructive pulmonary disease (COPD) is a progressive and debilitating disorder, which, as it progresses, places a significant burden on individuals and those caring for them. This is not only... View info

Further News & Articles

We’re getting closer to universal flu vaccine, say Janssen and Scripps

Further progress towards the development of a 'universal vaccine' to treat all strains of influenza has been ... Read more


Sean Bohen to head drug development at AstraZeneca

AstraZeneca (AZ) has poached Sean Bohen from Genentech to take the lead role in late stage development of its... Read more


Novartis takes complete control of GSK's Arzerra

In a $1 billion deal, GlaxoSmithKline (GSK) has transferred the remaining rights to its Arzerra product to Novar... Read more


How pharma can achieve digital excellence

In order to reap the rewards available in the digital space, marketers need to realise that users control the cha... Read more


NHS England's drug evaluations? A waste of resources, says pharma

Reviews of new medicines carried out by NHS England are wasteful and should end, according to UK pharma industry... Read more


CHMP backs survival claim for lung cancer drug Giotrif

New data showing that Boehringer Ingelheim's (BI) Giotrif can extend survival in some lung cancer patients shoul... Read more