Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

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Company Profile: 60 Seconds

60 Seconds challenges and creates a process which "pulls through" coaching training goals, so that, over time, those involved are measurably improved across a range of skills

Sales & Marketing

accelerating the trial-to-treatment pathway

Europe’s commercial leaders prepare for a faster trial-to-tr...

By improving cross-functional connectivity and customer choice, life sciences leaders are overcoming Europe’s field access challenges.

Sales & Marketing

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Securing top talent in a dynamic healthcare market

The pharma talent market can be a tricky thing to navigate.

Sales & Marketing

Changing Faces: Agency, consultancy, and investor hires from...

The month of January saw a smattering of investor and agency hires, as well as a couple of non-profit and professional organisation hires that we’re throwing in for completeness’ sake.

Sales & Marketing

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How to ensure brand planning success for 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Sales & Marketing

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The secret to successful patient influencer marketing? Authe...

It may not be as straightforward as it is in the realms of fast fashion or tourism, but influencer marketing, especially on social media, is still an attractive avenue in the pharma world.