Views & Analysis Emotional empathy is driving brand equity How the COVID-19 pandemic is forging pharmaceutical brands into better shape.
Digital What future for pharma in a digital world? Heads of innovation, communication and digital strategy in pharma reflected at Frontiers Health 2018 on the implications of technological changes.
News Russian Twitter bots spread false vaccine information - stud... Social media bots and Russian trolls spread false information about vaccines on Twitter during the 2016 presidential election period, according to new research.
News Customer centricity vital to pharma branding - white paper Customer centricity and collaboration must be at the heart of any pharma branding campaign, according to a new white paper.
Partner Content Partner Content Trio of Senior Hires Joins Syneos Health Global Communicatio... Strengthened Communications Leadership Team to Enhance Integrated Communications Solutions for Customers in the UK and Across Europe
Events Partner Content Disease Awareness Campaigns Forum Conference dedicated to building educational campaigns